United States (USA) Display Market Overview, 2029

United States (USA) Display Market Overview, 2029

The US display business flourishes in a dynamic ecology fuelled by a never-ending desire for cutting-edge images. In this diverse ecosystem, numerous major factors influence the industry's trajectory. At the forefront of products and trends is an unwavering quest of improvement. Consumers are increasingly drawn to high-resolution displays that incorporate cutting-edge technologies such as OLED technology to achieve deeper blacks, faster refresh rates for smoother graphics, and the introduction of foldable displays, which increase portability. Furthermore, the domination of touchscreen technology across a wide range of devices, from smartphones to tablets and big format screens, demonstrates the pervasive demand for responsive and precise touch integration, which drives market growth. Within the display market, many sectors cater to different consumer preferences and economic constraints. The high-end sector caters to discerning consumers who want premium displays with cutting-edge features like OLED technology and fast refresh rates. These displays command high costs, attracting enthusiasts and professionals who value top-tier performance. In contrast, the mid-range segment strikes a compromise between functionality and price, with LCD screens that appeal to a wider range of consumers. Finally, the budget-friendly group caters to price-conscious consumers by emphasising fundamental capabilities at lower price points, making displays more accessible to a larger audience.

According to the research report “ USA Display Market Overview, 2029,"" published by Bonafide Research, the USA Display market is expected to grow at more than 6% from 2024 to 2029. Cultural drivers and obstacles play an important influence in determining the trajectory of the US display sector. The prevailing view, ""Bigger is Better,"" highlights the continued trend of larger screen sizes. Consumers want large TVs and immersive gaming displays for enhanced visual experiences. Concurrently, a growth in content consumption driven by streaming services and online gaming stimulates demand for displays capable of presenting rich, immersive graphics, emphasising the importance of display technology innovation. However, supply chain difficulties cast a shadow over these cultural adjustments. Global chip shortages and logistical bottlenecks have hampered display production and delivery timetables, posing difficult obstacles for market participants to overcome. Policy and regulations have a significant influence on the direction of the US display market. Environmental concerns are prevalent, with legislation mandating energy efficiency and e-waste disposal for display manufacture and recycling procedures. Furthermore, import/export issues are significant, as trade rules with other nations have a direct impact on display component pricing and availability. Navigating various regulatory frameworks is critical for market parties seeking to assure compliance and operational continuity in the face of changing policies and geopolitical events.

The display market can be segmented based on various factors, including panel size, display type, display technology, application, and industrial vertical. In terms of panel size, displays can range from microdisplays, which are small and often used in devices like VR headsets and smart glasses, to large panels, which are expansive screens utilised in settings such as conference rooms and outdoor advertising displays. Display types encompass flat panel displays, flexible panel displays, and transparent panel displays, each offering distinct features and applications. Display technology further diversifies the market, with options like LCD, OLED, Micro-LED, and Direct-View LED, each providing unique advantages in terms of image quality, energy efficiency, and durability. Application-wise, displays find use in smartphones, tablets, TVs, digital signage, PCs, laptops, vehicle displays, and more, catering to a wide range of consumer and commercial needs. Finally, industrial verticals such as consumer electronics, retail, BFSI, healthcare, automotive, and military and defence drive demand for displays tailored to specific requirements within each sector. By segmenting the display market along these lines, manufacturers and stakeholders can better understand the diverse needs of consumers and industries, enabling targeted product development and marketing strategies to meet evolving demands and preferences.

The growing trend of smart homes and interconnected gadgets creates an exciting opportunity for integrated screens that are effortlessly placed in appliances and wearables. This evolution illustrates the merging of technology and convenience, providing consumers with intuitive interfaces and greater functionality. As smart homes grow more popular, the need for displays integrated into various household equipment is likely to increase. These displays make it easier to retrieve information and control linked systems, including refrigerators, thermostats, and even wearable technology such as smartwatches. Industry events like the Consumer Electronics Show (CES) and the National Display Show provide important forums for the introduction of cutting-edge display technologies. These exhibitions not only highlight the most recent developments, but also offer possibilities for networking, collaboration, and market insights. Companies utilise these events to introduce new products, form collaborations, and evaluate consumer interest. Attending trade events is critical for display industry stakeholders to remain on top of market developments, identify prospective partners, and competitively position their offers.

From 2021 to 2023, the display technology sector was buzzing with advances centred on MicroLED technology. This breakthrough promises next-generation displays with improved brightness and contrast, improving the overall viewing experience for consumers. Concurrently, there has been a significant increase in the popularity of foldable displays on smartphones and tablets. This trend reflects an increasing demand for versatile and small devices that can easily switch between standard and larger screen formats, appealing to a wide range of user preferences. Furthermore, demand for curved displays is increasing, driven by a desire for more immersive viewing experiences. This tendency reflects a larger industry shift toward increasing user engagement through novel display styles. When considering the worldwide landscape of display technology, the United States emerges as a leader in terms of market size and technological innovation. However, Asian nations like South Korea and China have emerged as formidable competitors. With competitive manufacturing capabilities and strong government support, these countries have established themselves as significant participants in the global display market, driving innovation and setting industry trends. Raw material availability is an important factor in the industry. In the United States, reliance on imports for critical display components such as Indium Gallium Zinc Oxide (IGZO) and display glass highlights the significance of establishing a robust supply chain to support technological innovation and production capacities.

Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Display market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Panel Size
• Micro displays
• Small & Medium-sized Panels
• Large Panels

By Display type
• Flat Panel Display
• flexible Panel Display
• Transparent Panel Display

By Display technology
• LCD
• OLED
• Micro-LED
• Direct-View LED
• Others

By Application
• Smartphone and Tablet
• Smart Wearable
• Television and Digital Signage
• PC and Laptop
• Vehicle Display
• Others

By Industrial Vertical
• Consumer Electronics
• Retail
• BFSI
• Health care
• Automotive
• Military and defence
• Others

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Display industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.