United States (USA) Cosmetic Surgery Market Overview, 2029

United States (USA) Cosmetic Surgery Market Overview, 2029

The cosmetic surgery market in the United States is a substantial and expanding segment of the healthcare industry, fuelled by technical breakthroughs, rising disposable money, and societal acceptance. The market's history extends back to the early twentieth century, when Dr. John Peter Mettauer performed the first official plastic surgery procedure in the United States in 1827. With the development of technologies such as CoolSculpting in 2010, the market shifted towards non-invasive and minimally invasive procedures. The market is closely regulated, with the FDA in charge of ensuring the safety and efficacy of medical equipment and pharmaceuticals used in cosmetic operations. Important policies include the Medical Device Amendments of 1976, which created the FDA's jurisdiction to regulate medical devices, and the Safe Medical Devices Act of 1990, which tightened existing restrictions. The COVID-19 pandemic originally reduced cosmetic operations due to lockdowns and safety concerns. The industry swiftly recovered, with the American Society of Plastic Surgeons reporting a 1% increase in cosmetic surgical operations and a 13% increase in minimally invasive procedures in 2020 vs 2019. This growth can be ascribed to causes such as the ""Zoom boom,"" which resulted in increased virtual interactions and heightened self-awareness regarding beauty.

According to the research report ""USA Cosmetic Surgery Market Overview, 2029,"" published by Bonafide Research, the cosmetic surgery market in the United States is anticipated to grow at more than 6.5% CAGR from 2024 to 2029. Domestic significant players include both individuals and corporations. Dr. Paul Nassif and Dr. Terry Dubrow rose to prominence as a result of reality TV series such as ""Botched."" Corporations such as Allergan, which manufactures Botox, and Zeltiq Aesthetics (bought by Allergan in 2017), which developed CoolSculpting, are key players. Other significant firms are Johnson & Johnson's Mentor (breast implants) and Galderma (fillers and injectables). Celebrity endorsements, social media influencers, and reality television shows are common promotional tools in the cosmetic surgery industry. For example, Kylie Jenner's admission to using lip fillers sparked a boom in demand for the treatment. Companies often use loyalty programs, rebates, and package packages to entice customers. Before-and-after images and patient testimonials are prevalent, with practitioners using social media sites like as Instagram and Facebook for marketing. Surgeons and clinics routinely employ influencers to promote operations, relying on Instagram, TikTok, and YouTube for publicity. The ""Instagram Face,"" a sculpted, augmented look popularised by influencers, has fuelled demand for fillers, lip augmentations, and facial contouring. This tendency, particularly among younger patients, has led to the acceptance of cosmetic surgery. Clinics provide promotions such as inexpensive Botox parties or packaged injectable procedures, which increase accessibility and desirability. As of 2023, demand for ""tweakments,"" or modest, non-surgical enhancements, has increased, appealing to a broader audience that prefers steady improvements over abrupt changes.

The cosmetic surgery industry in the United States includes a wide range of operations, which are divided into invasive and non-invasive categories. Breast augmentation, liposuction, and facelifts are examples of invasive procedures that include surgery, incisions, and, in many cases, general anaesthesia. These operations often produce significant and long-lasting outcomes, but they carry higher risks and need longer recovery times. Non-invasive procedures, on the other hand, are minimally invasive, needing no or only minor incisions and, at most, local anaesthesia. Examples include Botox injections, dermal fillers, and laser treatments. These operations have grown in popularity due to their low risks, short downtime, and decreased prices. Currently, non-invasive techniques dominate the industry in terms of volume. A variety of causes have contributed to this rise. For starters, non-invasive therapies are more affordable and appealing to a wider spectrum of consumers due to their shorter downtime. Second, technical improvements have broadened the scope of what non-invasive therapies do, frequently producing results comparable to surgical operations. Dr. W. Grant Stevens, based in Marina Del Rey, California, is well-known for his body contouring surgeries. Mentor Worldwide LLC (a subsidiary of Johnson & Johnson) is a significant supplier of breast implants. Allergan dominates the non-invasive category with its Botox and Juvéderm products. Zeltiq Aesthetics' CoolSculpting is a well-known non-invasive body contouring procedure. Distributors like McKesson and Cardinal Health play critical roles in getting these medications to practitioners.


The cosmetic surgery business in the United States serves both men and women, with specific trends and preferences evolving in each group. Traditionally, female patients dominated the market, with procedures such as breast augmentation, liposuction, and facelifts being especially popular. This dominance can be linked to social beauty standards, personal grooming practices, and the cosmetic industry's historically female-focused marketing strategy. However, the male cosmetic surgery business is steadily expanding, with a major increase in interest and acceptance among guys. Rhinoplasty (nose reshaping), blepharoplasty (eyelid surgery), and gynaecomastia reduction are popular procedures for men. Non-invasive procedures including as Botox, laser hair removal, and fillers are increasing popularity among male patients. Domestic vendors and distributors serve both genders, providing a diverse range of products and services. Allergan, for example, offers medicines like Botox and Juvéderm that are suitable for both men and women. Mentor Worldwide LLC specialises in breast implants for women, whereas Zeltiq Aesthetics provides body reshaping treatments for both genders. Distributors like as McKesson and Cardinal Health guarantee that these goods reach practitioners who serve a variety of patient demographics. Despite the rising male market, female patients continue to dominate the US cosmetic surgery business in terms of volume and spending. The ASPS reported that the top five cosmetic surgical operations for women in 2020 were breast augmentation, liposuction, eyelid surgery, facelift, and stomach tuck. The most popular minimally invasive procedures were Botulinum Toxin Type A (Botox), soft tissue fillers, chemical peels, laser hair removal, and intense pulsed light (IPL) laser treatment.

The cosmetic surgery market in the United States caters to people of all ages, each with their own preferences and motives. The market is broadly divided into age groups: 13-29, 30-54, and 55 and up. The 30-54 age group currently dominates the US cosmetic surgery market in terms of volume and expenditure. According to the American Society of Plastic Surgeons (ASPS), the most popular surgical treatments in this age range in 2020 were breast augmentation, liposuction, and eyelid surgery. The most popular minimally invasive procedures were Botulinum Toxin Type A (Botox), soft tissue fillers, and chemical peels. This dominance can be linked to the group's desire to stay young, disposable cash, and knowledge of cosmetic operations. Less invasive procedures, with a focus on enhancement and prevention, are more popular among those aged 13 to 29.Rhinoplasty (nose reshaping), breast augmentation, and minimally invasive treatments like as Botox and dermal fillers are popular among this population. The 55 and older demographic is also expanding, with patients frequently seeking rejuvenation operations to address more advanced signs of ageing. The growing life expectancy, desire to seem as young as one feels, and de-stigmatization of cosmetic operations all contribute to the expansion of this category. Companies such as Allergan provide medicines for a variety of age-related issues, including Botox for wrinkle removal and Juvéderm for volume loss. Mentor Worldwide LLC delivers breast implants catering to younger patients, while companies like Zeltiq Aesthetics offer body sculpting treatments applicable to all age groups.

Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Cosmetic Surgery market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Procedure Type
• Invasive Procedures (Breast augmentation, Liposuction, Nose reshaping, Eyelid Surgery, Tummy tuck and Others)
• Non-invasive Procedures (Botox injections, Soft tissue fillers, Chemical peel, Laser hair removal, Microdermabrasion and Others)

By Gender
• Female
• Male

By Age Group
• 30-54
• 13-29
• 55 and above

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Cosmetic Surgery industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.