United States (USA) Color Cosmetics Market Overview, 2028

United States (USA) Color Cosmetics Market Overview, 2028

Colour cosmetics have become an essential part of the beauty and personal care industry in the USA, with their usage growing rapidly across various product categories, such as nail products, lip products, eye make-up, and facial make-up. The rising demand for these products can be attributed to several factors, such as increasing consumer income, changing behavioural patterns and lifestyles, and the growing influence of social media. The USA colour cosmetics industry is a large and rapidly growing market. The USA is the largest market for colour cosmetics in the world, and in recent years there has been a growing demand for colour cosmetics that cater to a wider range of skin tones and types. This has led to an increase in the number of brands offering a diverse range of shades and products that are inclusive of all consumers. The United States colour cosmetics market is growing due to the growing influence of social media on beauty trends. With the rise of Instagram and other social media platforms, beauty influencers and bloggers have become a major force in shaping consumer preferences and driving demand for new and innovative products.

According to the research report ""USA Colour Cosmetic Market Overview, 2028,"" published by Bonafide Research the USA Color Cosmetic market was valued at more than USD 28 Billion in 2022. In the USA, beauty standards are constantly evolving, and consumers are seeking out new and innovative products that allow them to express their individuality and creativity. This has led to a rise in demand for colour cosmetics that offer a wide range of shades and finishes, as well as products that cater to specific skin types and concerns. Based on product types, there are facial colour products, nail products, hair colour products, lip products, and eye makeup products. The facial colour products have the highest market share. Furthermore, the facial colour products have the sub-segments foundation, loose face powder, concealers, blush, and other facial products. In the USA, the foundation has the highest market share in the country. Consumers are increasingly looking for foundations that offer skin-care benefits such as hydration, SPF protection, and anti-ageing ingredients. Brands are responding to this trend by incorporating these ingredients into their formulations and marketing their products as multi-functional skin-care products. In recent years, there has been a growing demand for foundations that cater to a wider range of skin tones and types. Brands are expanding their shade ranges and incorporating undertones that cater to more diverse skin tones. Consumers are becoming more conscious of the ingredients in their cosmetics and are seeking out products that are natural, organic, and free from harmful chemicals. Brands are responding to this trend by creating natural and organic foundation formulations that are eco-friendly and sustainable.

Based on the eye makeup products, include segments like eye liner or pencil, mascara, eye shadow, and other eye makeup products. In USA eye make products, the Eye liner is having the highest market share in country. Eyeliner is a versatile product that can be used to create a wide range of looks, from natural to dramatic. It can be used to define the eyes, create a cat-eye, or add depth and dimension to a smoky eye. In the USA, many eyeliner formulations are long-lasting and smudge-proof, making them ideal for all-day wear. This is particularly appealing to consumers who are looking for a product that can withstand busy and active lifestyles. Based on the lip products, these segments include lip gloss, lip liners and pencils, lip sticks, and other lip products include the (lip primer, lip plumber). The lip sticks are dominating the USA market, and in the future lip primer, lip plumber will also grow at the highest CAGR in the country. In the USA, there are various trends, like Matte lipstick finishes are popular in the US market as they offer a long-lasting, non-shiny finish. Consumers are drawn to the velvety texture of matte lipstick, which provides a smooth, full-coverage look that can last for hours. Bold and vibrant lipstick shades are trending in the US market. Bright reds, pinks, and oranges are popular choices for those looking to make a statement with their lipstick.

Based on the Nail Products segments, these include nail paints, nail polish, nail remover, nail treatment, nail Strengtheners, and other nail products. Nail polish has the highest market share in the USA. Nail polish offers consumers a way to express their personal style and individuality. With a wide variety of colours and finishes available, consumers can choose from classic neutrals to bold, bright hues and metallic. In the USA, nail polish trends are often influenced by seasonal changes and fashion trends. For example, during the summer months, bright, bold colours are popular, while during the winter months, darker, more muted shades are on-trend. In the future, nail treatment and Strengtheners will grow at the highest CAGR rate. Based on the hair colour segment, which includes permanent and temporary hair colour, In the USA, permanent hair colour has the highest market share. All the coloured cosmetic products are used more by women than men. Also, consumers in the USA purchase colour cosmetics at the mass price range rather than paying the premium price.

The US colour cosmetics industry is represented by several associations that advocate for the interests of the industry and its stakeholders. The Personal Care Products Council is a national trade association that represents the cosmetic and personal care products industries in the USA. The Council advocates for science-based regulation, safety, and sustainability. The Independent Cosmetic Manufacturers and Distributors is a nonprofit trade association that represents independent cosmetic companies, suppliers, and consultants in the USA. The association provides educational resources and networking opportunities for its members. Cosmetic Executive Women is a nonprofit professional organisation that represents women in the beauty industry in the USA. The organisation provides leadership development, networking, and recognition opportunities for women in the industry. The Professional Beauty Association is a trade association that represents the professional beauty industry in the USA, including hair, skin, and nail care professionals. The association provides education, advocacy, and networking opportunities for its members. The Society of Cosmetic Chemists is a nonprofit professional organisation that represents cosmetic scientists and technologists in the USA. The organisation provides education and networking opportunities for its members.

Considered in this report

• Geography: USA
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• USA Color Cosmetics with its value and forecast along with its segments
• Country-wise Color Cosmetic market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type

• Facial Color Product
• Nails Products
• Hair Color Products
• Lip Products
• Eye Makeup Products

By Face Make-up

• Foundation
• Loose Face Powder
• Concealers
• Blush
• Other Facial Products

By Nails Products

• Nail Polish
• Nail Removers
• Nail Treatment/ Strengtheners
• Other Nail Products (Base coat, Top coat, Nail art stickers)

By Hair Color

• Permanent
• Temporary

By Lip Makeup

• Lip gloss
• Lip Liners/Pencils
• Lip Sticks
• Other Lip Products (lip primer, lip plumber)

By Eye makeup

• Eye Liners/Pencils
• Eye Shadow
• Mascara
• False Eyelashes
• Other Eye Makeup Products (False Eyelashes, Eye)

By Price Range

• Mass
• Premium

By Gender

• Men
• Women

By Distribution Channel

• Specialty Store
• Brand Outlets
• Online Channel
• Convenience Stores
• Other Stores (salon)

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to color cosmetic industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.