United States (USA) Brandy Market Overview, 2028

United States (USA) Brandy Market Overview, 2028

Brandy production in the United States has a rich history way back to the colonial era. Early American settlers brought with them the knowledge of distillation, and brandy quickly became a popular spirit. In spite, the Prohibition era (1920-1933) severely impacted the industry, leading to a decline in production and consumption. It was not until the latter half of the 20th century that the U.S. brandy market regained momentum and experienced renewed interest. Consumers have shown a growing interest in premium and craft spirits, including high-quality brandies. This has contributed to increased sales and expanded market opportunities. Additionally, the popularity of mixology and cocktail culture has fueled the demand for brandy as a versatile and sophisticated base spirit. The U.S. brandy market is characterized by the presence of both large-scale producers and a thriving craft distillery movement. Established brands such as E&J Gallo Winery, Korbel, Christian Brothers, and Copper & Kings hold significant market share. These companies offer a range of brandy products, including traditional grape-based brandies and fruit brandies made from apples, cherries, and other fruits. The U.S. brandy market offers a diverse range of products to cater to different consumer preferences.

According to the research report United States Brandy Market Overview, 2028, published by Bonafide Research, The United States Brandy Market was valued at above USD 7.63 Billion in 2022. Traditional brandies, known as grape brandies, are made from fermented grape juice and aged in oak barrels. They encompass various styles such as Cognac (from France), Armagnac (from Gascony), and American brandies. Fruit brandies, made from fermented fruit juices other than grapes, also play a significant role in the market. While Cognac and Armagnac from France have long been synonymous with high-quality brandy, American brandy has been gaining recognition and appreciation. American brandies are made from a variety of grapes and fruits, showcasing the unique terroir and flavors of different regions within the United States. California, particularly the regions of Napa Valley and Sonoma, has emerged as a leading producer of high-quality brandy in the United States. The state's favorable climate for grape cultivation and winemaking expertise has contributed to the production of exceptional grape brandies. Consumers in the United States are increasingly drawn to premium and ultra-premium brandies, seeking higher quality and unique flavor experiences. This trend has led to the release of limited-edition and aged brandies with higher price points. Brandies have become a popular choice for mixologists and bartenders in the United States due to their versatility in cocktails. Brandy-based cocktails, such as the classic Sidecar and Brandy Alexander, continue to be enjoyed by cocktail enthusiasts. American brandy producers are experimenting with various aging techniques to create unique flavor profiles. Some distillers use traditional oak barrel aging, while others explore alternative methods like using different types of wood, cask finishes, or even aging in used wine barrels. In addition to traditional oak barrels, some brandy producers are experimenting with aging their spirits in alternative types of barrels. This includes barrels made from different types of wood, such as cherry, chestnut, or acacia, which impart unique flavors and aromas to the brandy. This approach adds a new layer of complexity and innovation to the aging process. Apart from traditional grape and fruit brandies, there is a growing trend of infused and flavored brandies in the United States. These brandies are infused with various ingredients like spices, herbs, botanicals, or even coffee, chocolate, or other fruits. This infusion process adds exciting and unconventional flavors to the brandy, appealing to consumers looking for innovative taste experiences.

There are numerous brandy distilleries in the United States. Some well-known brandy distilleries across different states are Copper & Kings American Brandy Company (Louisville, Kentucky), Germain-Robin Distillery – (Ukiah, California), Osocalis Distillery – (Soquel, California), Clear Creek Distillery – (Portland, Oregon), Spirit Works Distillery – (Sebastopol, California) and many more. The leading type of brandy in the United States is grape brandy. Grape brandy is made from fermented grape juice and is the most common and recognized type of brandy worldwide. It includes various styles such as Cognac, Armagnac, and American grape brandies. Cognac is another type of grape brandy produced in the Cognac region of France, is particularly popular in the United States. It is known for its strict production regulations and aging requirements, resulting in high-quality and prestigious Cognacs. Many American consumers appreciate the refined and complex flavors found in Cognacs. In addition, fruit brandies, such as apple brandy, cherry brandy, and other fruit-based spirits, also hold a significant presence in the U.S. brandy market. These fruit brandies offer a different flavor profile and are often produced by craft distilleries using locally sourced fruits. The popularity of craft spirits has contributed to the increased interest in fruit brandies as well. Furthermore, The California Grape & Gourmet Gala (California) is the event, held annually in San Francisco, celebrates California brandy and showcases a wide range of grape brandies from various distilleries. Attendees can sample different brandies, learn about the production process, and enjoy gourmet food pairings. Also, The Craft Spirits Celebration (Various Locations) is organized by the American Craft Spirits Association (ACSA) and features a diverse selection of craft spirits, including brandies. It provides an opportunity for attendees to taste and discover artisanal brandies from different regions across the United States.

Brandy producers are increasingly collaborating with winemakers and experts from other spirits categories to push the boundaries of flavor and craftsmanship. These collaborations result in innovative blends, barrel exchanges, and cask finishes that enhance the complexity of brandies. Brandy is often associated with certain health benefits. Moderate consumption of brandy has been linked to potential cardiovascular benefits, thanks to the presence of antioxidants in the spirit. The rise of craft distilleries in the United States has had a profound impact on the brandy market. These small-scale producers focus on artisanal methods, locally sourced ingredients, and unique flavor profiles. Craft brandies often emphasize terroir, highlighting the distinct characteristics of the fruit used in production and offering a more niche and specialized product. Changing consumer preferences have influenced the U.S. brandy market. Millennials and younger consumers are increasingly drawn to premium and craft spirits, seeking unique flavor experiences and high-quality ingredients. This demographic shift has encouraged brandy producers to innovate and experiment with new aging techniques, flavor infusions, and limited-edition releases to attract a discerning audience. The future of the U.S. brandy market appears promising. With the increasing interest in craft and premium spirits, brandy is well-positioned to capture a larger share of the market. The industry will likely witness further product innovation, expanded distribution channels, and collaborations between brandy producers and mixologists to create unique cocktail experiences.

Considered in this report:
• Geography: United States
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• United States Brandy Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Types:
• Grape Brandy
• Calvados
• Cognac
• Armagnac
• Fruit Brandy
• Others

By Price:
• Value
• Premium
• High End Premium
• Super Premium

By Distribution Channel:
• On -Trade
• Off-Trade

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to brandy industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.