United States (USA) Baking Ingredients Market Overview, 2028

United States (USA) Baking Ingredients Market Overview, 2028

The American market for baking ingredients is a thriving one that is characterised by innovation, excellence, and a never-ending passion for the craft of baking. Tradition and modernity coexist happily in this world as time-tested ingredients mingle with cutting-edge flavours and cooking methods. Every element in this alluring world contributes significantly to the production of mouthwatering sensations. The essential ingredient in baking is flour, which comes in a wide variety and has a variety of textures and flavours. Sugar gives compositions depth through its sweet symphony of indulgence and caramelization. Butter, the golden elixir, bestows a lusciousness that dances on the mouth, while eggs, the silky emulsion of life, bind and enhance batters. A plethora of enchanted discoveries can be found in the American market for baking supplies. With its aromatic embrace, vanilla infuses compositions with cosiness and elegance. The indulgent food that is chocolate captivates with its seductive allure. Additionally, spices like cardamom, nutmeg, and cinnamon create a kaleidoscope of flavours that evoke both nostalgia and adventure. The market does not only prioritise custom. Plant-based sweeteners offer a healthier alternative, while alternative flours like quinoa, coconut, and almond appeal to dietary needs.

According to the research report United States Baking Ingredients Market Overview, 2028, published by Bonafide Research, The United States Baking Ingredients Market was valued at above USD 3.43 Billion in 2022. Flour is a key ingredient in baking, and the United States is one of the largest producers and consumers of flour globally. Wheat flour dominates the market, with all-purpose flour being the most commonly used type. The United States has a strong affinity for sweet treats. It is one of the largest consumers of sugar, driving the demand for a variety of sugars like granulated, brown, powdered, and specialty sugars in the baking ingredients market. With changing dietary preferences, the market has seen a surge in alternative flours. Non-wheat flours like almond flour, coconut flour, and gluten-free options such as rice flour and tapioca flour have gained popularity, catering to consumers with dietary restrictions and those seeking healthier options. Butter is a beloved ingredient in American baking. The United States is one of the largest consumers and producers of butter, with both salted and unsalted varieties widely used in baking recipes. The demand for flavorful extracts has soared in recent years. Vanilla extract, in particular, is in high demand, as it is a staple in many baking recipes. However, there is also a growing interest in unique extracts like almond, lemon, and coconut, which add distinct flavors to baked goods. Chocolate holds a special place in American baking. The United States is one of the leading consumers and producers of chocolate, driving the demand for various forms like cocoa powder, chocolate chips, and baking chocolate in the market. Consumers are increasingly seeking natural and organic baking ingredients. This has led to a rise in the availability and popularity of organic flours, sugars, oils, and other ingredients that align with the clean label movement. The demand for gluten-free baking ingredients has witnessed significant growth. Gluten-free flours, such as rice flour, almond flour, and tapioca flour, cater to individuals with celiac disease or gluten sensitivities, as well as those embracing gluten-free lifestyles. The baking ingredients market in the United States is brimming with specialty and artisanal products. From small-batch flours milled from heritage grains to unique spice blends and infused sugars, these offerings cater to the discerning baker seeking high-quality, distinctive ingredients. There are numerous hypermarkets and supermarkets across the United States where baking ingredients are commonly sold. Some well-known national and regional chains that typically offer a wide range of baking ingredients are Walmart, Target, Kroger, Safeway, Albertsons, Publix, Whole Foods Market, Trader Joe's, H-E-B, Meijer.

The baking ingredients market in the United States is home to several leading brands that offer a wide range of high-quality products. Some well-known brands that have established a strong presence in the market are King Arthur Baking Company, McCormick, Bob's Red Mill, Nielsen-Massey, Pillsbury, Ghirardelli, Nestle Toll House, Clabber Girl, Domino Sugar, Wilton. The United States has a seasonal obsession with pumpkin spice flavor. During the fall months, pumpkin spice baking ingredients like pumpkin puree, cinnamon, nutmeg, and cloves experience a surge in popularity, gracing everything from lattes to cookies and pies. Baking powder and baking soda are crucial leavening agents in baking. In the United States, baking powder is more commonly used than baking soda, as it provides convenience by already containing the necessary acid for leavening. Decorative baking ingredients like sprinkles, edible glitter, and cooled sugars have gained popularity, especially for festive occasions and celebrations. These eye-catching ingredients add flair and visual appeal to cakes, cookies, and other baked goods. In response to consumer demand for natural alternatives, natural food coloring options have emerged in the baking ingredients market. Ingredients like beetroot powder, turmeric, spirulina, and matcha powder offer vibrant colors without artificial additives. Baking ingredient manufacturers are catering to the desire for customization. Some companies allow consumers to create their own unique blends of spices, sugars, and flavorings, providing a personalized baking experience. The rising popularity of plant-based diets and vegan baking has driven the demand for plant-based alternatives to traditional baking ingredients. Ingredients like plant-based milk, vegan butter, and egg substitutes offer options for those seeking animal-free baking. The baking ingredients market has expanded to embrace niche and ethnic flavors. Ingredients like cardamom, matcha, rose water, and pandan extract have gained popularity, adding exciting international flavors to traditional American baking recipes. There is a growing emphasis on sustainable sourcing and ethical practices in the baking ingredients market. Consumers are increasingly interested in ingredients that are sourced responsibly, supporting fair trade, environmental conservation, and social responsibility. Baking has become a form of therapy for many individuals. During times of stress or as a creative outlet, people turn to baking, resulting in an increased demand for baking ingredients as a means of finding solace and expressing themselves through delicious creations.

One of the leading types of baking ingredients in the US is flour, which is used in a wide range of baking applications. Flour is a key component in the production of various baked goods, including bread, cakes, cookies, pastries, and more. Different types of flour, such as all-purpose flour, bread flour, cake flour, and whole wheat flour, are used based on the desired texture and characteristics of the final product. Flour provides structure, texture, and bulk to baked goods, making it a crucial ingredient in the baking industry. Furthermore, Food Safety Modernization Act (FSMA) signed into law in 2011, aims to ensure the safety of the U.S. food supply. It includes regulations on preventive controls, hazard analysis, and risk-based preventive measures. Baking ingredient manufacturers and suppliers must comply with these regulations to ensure the safety of their products. Also, Food Allergen Labelling and Consumer Protection Act (FALCPA) requires that food products, including baking ingredients, clearly identify the presence of major food allergens. Manufacturers must properly label their products to disclose if they contain common allergens such as milk, eggs, peanuts, tree nuts, wheat, soy, fish, or shellfish. In addition, Food and Drug Administration (FDA) Regulations regulates various aspects of the food industry, including baking ingredients. The FDA sets standards for labelling, packaging, and ingredient safety. Manufacturers must comply with these regulations to ensure that their products meet the FDA's requirements for safety and quality.

Considered in this report:
• Geography: United States
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• United States Baking Ingredients Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type:
• Baking powder and mixes
• Leavening agents
• Oils, fats, and shortenings
• Emulsifiers
• Enzymes
• Starch
• Fiber
• Preservatives
• Colors & flavors
• Sweetners
• Others

By Application:
• Bread
• Cookies & Biscuits
• Rolls & Pies
• Cakes & Pastries
• Others (Waffles, Brownie, Crackers, Tart, Croissants, Pancakes, Donuts, etc)

By Form:
• Dry
• Liquid

The approach of the report
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to baking ingredients industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.