United States (US) Deodorant Market Overview, 2027

United States (US) Deodorant Market Overview, 2027

In the United States, younger male consumers, falling in the age group of 18 to 34, are the demographics that use body sprays at a much larger scale which is entirely driven by the variety of scents available. Increasing demand for personal care products along with increasing female labor force participation is one of the key factors driving market growth. Additionally, the growing demand for novel and innovative fragrances and fragrance products among the crowd, especially millennials, is creating a positive outlook for the market.

According to the research report, US Deodorant Market Overview, 2027,” published by Bonafide Research, the market is anticipated to add USD 1.57 Billion by 2027. Various product innovations, such as the development of natural deodorants and aluminum-free deodorants, are driving further growth. These variants are made with organic ingredients like activated charcoal, baking soda, coconut oil, essential oils, and flower extracts and use aesthetically pleasing green packaging to attract a wider consumer base. Therefore, aggressive promotional activities by manufacturers via various social media platforms and the prevalence of e-commerce retail channels are also contributing to the market's growth. Other factors such as increasing consumer spending capacity and rapid urbanization across the globe are expected to continue to drive the market.

In the past, women didn't have sufficient options to explore the different types of fragrances and deodorant assigned to them. Due to increasing population, the adaptation of preferences in the women forces the deodorant company to think about this in other perceptions. The introduction of new products, their types and fragrance are increasing the options for choice due to this increase the sales of deodorants which are expected to drive the growth of deodorant market. Personal hygiene is gaining more importance in the market due to the increased need for natural and organic products, which has increased the demand for organic based deodorant substantially. Skin allergies and adverse effects which has caused by the use of chemical based product in personal care have also seen an increase, and this has driven the popularity of natural ingredients. The companies have recognized the causes affecting the sales of deodorant after researching the population's Price-Consciousness. After reviewing the Scenario, the top companies introduced pocket-sized deodorants, which were price friendly and compact in size. The new technology has also enhanced the fragrance quality with a long-lasting impact which helped the consumer stay fresh even on humid days.

With plastic containers still being the number one method of applying deodorant, and the average person going through 4-6 deodorants each year, that means 1.8 trillion plastic containers are used in deodorant consumption alone each year. As a hyper-vigilant, conscious eco clean brand, Cleo+Coco is hoping to lead the charge in changing. They created zero-waste plastic free deodorant bar. It comes in a compostable wrapping paper.

COVID-19 Impact on Deodorants Market
The outbreak of COVID-19 has affected the growth of the deodorant market negatively. Deodorant is a personal care hygiene product which helps to stops bacterial growth on the skin and keeps fresh. During the pandemic, deodorant is not considered as a necessary product; therefore, the demand for the deodorant has decreased during pandemic. The COVID-19 epidemic has forced the countries to impose lockdown, which has disrupted the distribution and supply chain. There was restriction on the export and import of deodorants as it was not an important product. The production method for new batches of deodorant had become a major challenge for the companies due to the limited availability of logistic issue, labor and disrupted raw material supply.

Considered in this report
• Geography: US
• Historic year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report
• US Deodorant market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Spray
• Roll on
• Gel
• Stick
• Creams
• Wipes
• Others

By Packing Materials
• Metal
• Plastic
• Others

By End User
• Men
• Women
• Others

By Distribution Channel
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Deodorant industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.


1. Executive Summary
2. Market Structure
2.1. Market Considerate
2.2. Assumptions
2.3. Limitations
2.4. Abbreviations
2.5. Sources
2.6. Definitions
2.7. Geography
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. United States (US) Macro Economic Indicators
5. Market Dynamics
5.1. Key findings
5.2. Market Drivers
5.3. Market Restraints
5.4. Policies & Certification
5.5. Opportunities
5.6. Value Chain Analysis
5.7. Key Developments – 2021
5.8. Covid-19 Effect
5.9. Industry Experts Views
6. United States (US) Market Trends
7. United States (US) Deodorant Market Overview
7.1. Market Size By Value
7.1.1. Market Size and Forecast, By Product Type
7.1.2. Market Size and Forecast, By End User
7.1.3. Market Size and Forecast, By Packing Material
7.1.4. Market Size and Forecast, By Distribution Channel
8. United States (US) Deodorant Market Segmentations
8.1. United States (US) Deodorant Market, By Product Type
8.1.1. United States (US) Deodorant Market Size, By Spray, 2016-2027
8.1.2. United States (US) Deodorant Market Size, By Roll On, 2016-2027
8.1.3. United States (US) Deodorant Market Size, By Gel, 2016-2027
8.1.4. United States (US) Deodorant Market Size, By Stick, 2016-2027
8.1.5. United States (US) Deodorant Market Size, By Cream, 2016-2027
8.1.6. United States (US) Deodorant Market Size, By Wipes, 2016-2027
8.1.7. United States (US) Deodorant Market Size, By Others, 2016-2027
8.2. United States (US) Deodorant Market, By Distribution Channel
8.2.1. United States (US) Deodorant Market Size, By Offline, 2016-2027
8.2.2. United States (US) Deodorant Market Size, By Online, 2016-2027
8.3. United States (US) Deodorant Market, By Packaging Material
8.3.1. United States (US) Deodorant Market Size, By Plastic, 2016-2027
8.3.2. United States (US) Deodorant Market Size, By Metal, 2016-2027
8.3.3. United States (US) Deodorant Market Size, By Others, 2016-2027
8.4. United States (US) Deodorant Market, By End User
8.4.1. United States (US) Deodorant Market Size, By Women, 2016-2027
8.4.2. United States (US) Deodorant Market Size, By Men, 2016-2027
8.4.3. United States (US) Deodorant Market Size, By Others, 2016-2027
9. United States (US) Deodorant Market Opportunity Assessment
9.1. By Packaging Material, 2022E to 2027F
9.2. By End User, 2022E to 2027F
9.3. By Product Type, 2022E to 2027F
9.4. By Distribution Channel, 2022E to 2027F
10. Competitive Landscape
10.1. Porter's Five Forces
10.2. Company Profile
10.2.1. Company 1
10.2.1.1. Company Snapshot
10.2.1.2. Company Overview
10.2.1.3. Financial Highlights
10.2.1.4. Geographic Insights
10.2.1.5. Business Segment & Performance
10.2.1.6. Product Portfolio
10.2.1.7. Key Executives
10.2.1.8. Strategic Moves & Developments
10.2.2. Company 2
10.2.3. Company 3
10.2.4. Company 4
10.2.5. Company 5
10.2.6. Company 6
10.2.7. Company 7
10.2.8. Company 8
11. Strategic Recommendations
12. Disclaimer
List of Figures
Figure 1: United States (US) Deodorant Market Size By Value (2016, 2021 & 2027F) (in USD Billion)
Figure 2: Market Attractiveness Index, By Packaging Material
Figure 3: Market Attractiveness Index, By End User
Figure 4: Market Attractiveness Index, By Product Type
Figure 5: Market Attractiveness Index, By Distribution Channel
Figure 6: Porter's Five Forces of United States (US) Deodorant Market
List of Table
Table 1: United States (US) Deodorant Market Size and Forecast, By Product Type (2016, 2021 & 2027F)
Table 2: United States (US) Deodorant Market Size and Forecast, By End User (2016, 2021 & 2027F)
Table 3: United States (US) Deodorant Market Size and Forecast, By Packing Material (2016, 2021 & 2027F)
Table 4: United States (US) Deodorant Market Size and Forecast, By Distribution Channel (2016, 2021 & 2027F)
Table 5: United States (US) Deodorant Market Size of Spray (2016 to 2027) in USD Billion
Table 6: United States (US) Deodorant Market Size of Roll On (2016 to 2027) in USD Billion
Table 7: United States (US) Deodorant Market Size of Gel (2016 to 2027) in USD Billion
Table 8: United States (US) Deodorant Market Size of Stick (2016 to 2027) in USD Billion
Table 9: United States (US) Deodorant Market Size of Cream (2016 to 2027) in USD Billion
Table 10: United States (US) Deodorant Market Size of Wipes (2016 to 2027) in USD Billion
Table 11: United States (US) Deodorant Market Size of Others (2016 to 2027) in USD Billion
Table 12: United States (US) Deodorant Market Size of Offline (2016 to 2027) in USD Billion
Table 13: United States (US) Deodorant Market Size of Online (2016 to 2027) in USD Billion
Table 14: United States (US) Deodorant Market Size of Plastic (2016 to 2027) in USD Billion
Table 15: United States (US) Perfume Market Size of Metal (2016 to 2027) in USD Billion
Table 16: United States (US) Deodorant Market Size of Others (2016 to 2027) in USD Billion
Table 17: United States (US) Deodorant Market Size of Women (2016 to 2027) in USD Billion
Table 18: United States (US) Deodorant Market Size of Men (2016 to 2027) in USD Billion
Table 19: United States (US) Deodorant Market Size of Others (2016 to 2027) in USD Billion

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