United Kingdom (UK) Toaster Market Overview, 2029

United Kingdom (UK) Toaster Market Overview, 2029

The humble toaster has a surprisingly long history in the UK. While the concept of toasting bread dates back to Roman times, the first electric toaster arrived in Britain around 1893, courtesy of Scotsman Alexander MacGregor. These early models were a far cry from their modern counterparts – bulky, expensive, and prone to burning bread. It wasn't until the 1920s that pop-up toasters, with their automatic shutoff mechanisms, began to gain popularity. World War II saw a surge in demand for toasters due to rationing and the need for quick, filling breakfasts. The post-war era brought sleek, affordable designs, solidifying the toaster's place as a staple British kitchen appliance. Breakfast is a big deal in British culture, and toast is a central player. From a simple slice with butter to the ever-popular ""full English"" breakfast with beans, eggs, and sausage, toast serves as a versatile base. Beyond tradition, health trends are influencing the toaster market. Consumers are looking for models with features like variable browning controls for different bread types and bagel settings. Another trend is the rise of design-focused appliances. Consumers are increasingly interested in toasters that complement their kitchen aesthetics, with a focus on retro styles and premium finishes.

According to the research report ""The United Kingdom Toaster Market Overview, 2029,"" published by Bonafide Research, the UK Toaster market is projected to grow by more than 5% CAGR from 2024 to 2029. The UK toaster market is expected to see continued growth in the coming years. Several factors are fueling this. Busy lifestyles lead to a demand for quick and convenient breakfast options, making toast a perfect fit. Furthermore, the increasing popularity of brunch culture, with its focus on eggs and toast variations, is driving demand for toasters with specific functionalities. Additionally, the growing disposable incomes of certain demographics allow for investment in higher-end toasters with advanced features. The UK toaster market also faces some challenges. Saturation is a concern, with most households already owning a toaster. Consumers are also keeping appliances for longer, meaning replacement cycles are lengthening. The market must find ways to innovate and differentiate products to entice consumers to upgrade. Another challenge is sustainability. Energy efficiency is becoming a growing concern, and manufacturers need to develop toasters that use less power without compromising performance.

Pop-up toasters are dominant in the type category of segmentation, catering to the traditional breakfast routine of Britons with an emphasis on affordability and basic functionality, especially favored by budget-conscious consumers and smaller households opting for 2-slice models. However, there's an emerging demand for premium pop-up toasters with wider slots, accommodating breakfast staples like bagels and crumpets. Concurrently, conveyor toasters are gaining traction, particularly in busy households or among those desiring continuous toasting, a trend likely to grow among families with young children or enthusiasts of afternoon tea with treats like scones. Further segmentation reveals a diverse range of innovative products, such as smart toasters with digital controls for tech-savvy consumers, panini press toasters capitalizing on the UK's penchant for quick lunches, and conveyor belt toasters offering high-volume solutions for commercial establishments. Additionally, convection toaster ovens combining toasting with baking capabilities find favor among space-conscious consumers. In terms of application segmentation, the residential sector remains the primary driver, fueled by the quest for convenient breakfast solutions influenced by factors like family size, budget, and bread preferences. Conversely, the commercial segment, comprising hotels, cafes, and restaurants, demands robust and efficient toasting solutions, with conveyor toasters and high-capacity pop-up models featuring prominently, offering features like reheat functions and variable browning controls to accommodate high-volume usage. Distribution channels reveal a shift towards online marketplaces, catering to convenience-seeking consumers researching and purchasing toasters from the comfort of their homes, while traditional brick-and-mortar stores maintain significance, particularly for high-end models and consumers seeking expert advice, provided by department stores and kitchenware specialists allowing for physical interaction with products pre-purchase.

The UK toaster market is governed by a web of regulations and certifications designed to ensure product safety, functionality, and environmental impact. The primary legislation is the Electrical Equipment (Safety) Regulations 2016, which requires all toasters sold in the UK to comply with the BS EN 60335-2-9 standard. This standard outlines a series of rigorous tests for electrical safety, including leakage current, dielectric strength, and resistance to overheating. Additionally, toasters must adhere to the Restriction of Hazardous Substances Directive (RoHS) which restricts the use of certain harmful materials like lead, mercury, and cadmium in their components. Furthermore, energy efficiency plays a growing role, with many manufacturers seeking accreditation under the Department for Business, Energy & Industrial Strategy's (BEIS) energy efficiency labeling scheme. This scheme awards ratings from A+++ (most efficient) to G (least efficient) based on a toaster's energy consumption during operation and standby mode. Following these regulations and certifications ensures not only a safe and functional product for UK consumers, but also contributes to a more sustainable marketplace.

Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Toaster market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type
• POP-UP Toaster
• Conveyer Toaster
• Others

By Application
• Residential
• Commercial

By Distribution Channel
• Online
• Offline

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Toaster industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.