United Kingdom (UK) Probiotics Market Overview, 2028

United Kingdom (UK) Probiotics Market Overview, 2028

United Kingdom is the largest market of probiotics in Europe. The significant aspect influencing market expansion is consumer preference for natural products. The industry in the United Kingdom is expanding as consumers' concerns about preventative healthcare and the efficacy of probiotic microorganisms on health develops. Demand for probiotics has risen due to a growth in the use of functional foods, which, in addition to providing essential nourishment, can potentially improve health. Obesity, digestive problems, and gastrointestinal infections are major problems most of the population faces. The probiotics industry is fueled by consumer demand for health-related products, particularly among the younger population. The importance of gut health and its link to mental wellness, weight loss, and healthy skin promote the rise of probiotic products in the UK. Customers prefer digestive supplements with muscular bacterial strains and high CFU (colony-forming units) because they promise to boost the likelihood of healthy bacteria colonising the gut. This tendency is projected to drive the probiotic industry forward. Those suffering from acne or hormonal imbalances may also benefit from probiotics and prebiotics that target the immune system to alleviate skin inflammation. Furthermore, probiotics aid in the recovery from diabetes and are popular among consumers in the region. Probiotics are gaining favour in disease prevention because they tackle the underlying cause rather than superficial treatments. Probiotics are gaining popularity in the country. Manufacturers are focusing on developing products to achieve a more extensive consumer base.

According to the research report United Kingdom Probiotics Market Overview, 2028, published by Bonafide Research, the United Kingdom Probiotics market is expected to add USD 685 Million from 2023 to 2028. The UK has a well-established and thriving dietary supplement industry, which includes probiotics. There is a wide range of probiotic products available, including capsules, powders, gummies, and functional foods. The supplement industry in the UK is regulated by the Medicines and Healthcare products Regulatory Agency (MHRA) and the Food Standards Agency (FSA), which ensures product safety and quality. The food and beverage industry in the UK is actively incorporating probiotics into a wide range of products, including yogurts, kefirs, fermented beverages, functional foods. The industry is capitalizing on the growing consumer demand for natural and functional foods, offering a diverse selection of probiotic options. Both large-scale manufacturers and smaller artisanal producers are introducing probiotics into their product lines. Furthermore, probiotics are not only beneficial for human health but also for animal health and productivity. The agriculture and animal feed industry in the UK is recognizing the importance of probiotics in improving gut health and enhancing the performance of livestock, such as dairy cows, poultry, and swine. Probiotic supplements and feed additives are being developed and utilized to support animal digestion, immunity, and overall well-being. Consumers in the UK are increasingly seeking personalized approaches to nutrition and health. This trend extends to probiotics, with individuals looking for probiotic products tailored to their specific health needs and concerns. Customized probiotic formulations targeting digestive health, immune support, mood regulation, and other specific benefits are gaining popularity.

According to the report, the market is bifurcated into probiotics food & beverages, probiotics dietary supplements, and animal feed. Probiotics food & beverges is most commonly consumed probiotic product in United Kingdom, the market of probiotic food & beverages is more than 1.9 Billion in United Kingdom. Furthermore during the anticipated time frame. Animal feed probiotic products are expected to grow positively in United Kingdom. Probiotics are beneficial bacteria that can improve the gut health of animals. By promoting a healthy balance of gut bacteria, probiotics can enhance digestion, absorption of nutrients, and overall immune function. This can lead to improved animal health, reduced instances of gastrointestinal issues, and fewer incidences of diseases. Probiotics have been shown to enhance feed conversion efficiency, meaning animals can convert feed into body weight more effectively. This can lead to improved growth rates, better weight gain, and increased production efficiency. Probiotics also contribute to the overall well-being of animals, reducing stress and promoting optimal performance.

Hypermarkets and Supermarkets are key distribution channel of probiotics in United Kingdom and are significantly leading the distribution channel of probiotics market as well. Furthermore during the forecast period the online channel is expected to register immense growth with significant CAGR in United Kingdom. E-commerce adoption in the United Kingdom has increased significantly, with more consumers preferring to shop online for convenience, accessibility, and a large selection of products. This trend has spread to the probiotics market, with consumers preferring to buy probiotic supplements online. Additionally, online shopping offers convenience and time savings. Consumers can shop for and buy probiotic goods from the convenience of their own homes or while on the go, eliminating the need to visit physical locations. This convenience element appeals to busy shoppers who seek quick and easy purchasing experiences. Many probiotic firms have embraced a direct-to-consumer (D2C) approach, selling directly to consumers via their own online platforms or third-party e-commerce sites. Some of the main online distributors of probiotics products in the United Kingdom include Amazon, Feel Good Vitamins, Probiotics4U, Proven Probiotics, Vitabiotics and many more.

Based on end use market is divided into human and animal. Majorly probiotics are consumed by human and is leading the market in United Kingdom as well. Probiotics have a wide range of applications in the human end-use market. They are employed as nutritional supplements, functional meals, and even in personal care products. Probiotics can address specific health concerns such as digestive health, immune support, women's health, and mental well-being, among others. This versatility and application across several health domains contribute to the human end-use segment's dominance. Bacteria ingredients are widely used in probiotics products in United Kingdom. During the anticipated period the yeast ingredient is expected to register highest CAGR of the market. Yeast-based probiotics have been shown to support gut health by promoting a balanced intestinal flora, enhancing digestion, and modulating the immune system. Saccharomyces boulardii, in particular, has been extensively studied for its ability to support intestinal health, alleviate gastrointestinal issues, and restore gut microbiota balance. Yeast-based probiotics, specifically Saccharomyces boulardii, have demonstrated efficacy in managing antibiotic-associated diarrhea (AAD). When antibiotics disrupt the natural balance of gut bacteria, Saccharomyces boulardii can help restore equilibrium and reduce the incidence and severity of diarrhea associated with antibiotic use. Yeast-based probiotics offer vegan-friendly alternatives to traditional bacterial strains, making them suitable for individuals following plant-based diets. They are also allergen-free, making them accessible to individuals with specific dietary restrictions or sensitivities.

Considered in this report
• Geography: United Kingdom
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• United Kingdom Probiotics market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Products type
• Probiotics Food and Beverages
• Probiotics Dietary Supplements
• Animal Feed

By End user
• Human
• Animal

By Ingredient Type
• Bacteria
• Yeast

By Form
• Liquid
• Powder
• Gel

By Distribution channel:
• Hypermarkets and Supermarkets
• Pharmacies/Drugstores
• Convenience Stores
• Specialty stores
• Online
• Others

The approach of the report
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Probiotics industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.