United Kingdom (UK) Gin Market Overview, 2028
The gin market in the United Kingdom has been subjected to a remarkable recovery in recent years, with a boom in both production and consumer demand. Gin, a spirit with long-standing cultural roots in the nation, has experienced a revolution, embracing a variety of avant-garde and artisanal options in addition to classic brands and flavors. A diverse and vibrant gin environment has emerged as a result of the entrance of artisan distilleries and small-batch manufacturers. The market for gins in the United Kingdom has changed consumer tastes to favor premium and craft gins. Gins with particular flavors, regionally sourced botanicals, and different production techniques are becoming more and more popular. Consumers are becoming more and more interested in the history of gin, the caliber of the ingredients, and the meticulousness with which it is made. The popularity of gin experiences, including gin tastings, distillery tours, and gin festivals, highlights the consumer's desire to engage with and learn about different gin styles and brands. Gin has a long and storied history in the U.K., dating back to the 17th century when it gained popularity as Mother's Ruin. This historical association has contributed to the enduring cultural significance of gin in the country. The U.K. boasts several iconic gin brands with longstanding heritage and traditions. These brands have become ingrained in British culture and are often associated with the quintessential British spirit.
According to the research report “United Kingdom Gin Market Overview, 2028, published by Bonafide Research, The United Kingdom Gin market is projected to reach a market size of more than USD 2.22 Billion by 2028. The rise of craft gins in the U.K. has sparked a renaissance in botanical exploration, with distillers experimenting with unconventional ingredients like seaweed, foraged botanicals, and exotic spices to create distinct and innovative flavors. Gin festivals, such as Junipalooza and The Gin to My Tonic Festival, attract gin enthusiasts from around the country, offering a wide selection of gins to taste, masterclasses, and opportunities to meet gin producers. The popularity of gin has extended to the royal family, with Buckingham Palace launching its own gin brand, Buckingham Palace Gin, made from botanicals hand-picked from the palace gardens. The tradition of afternoon tea has been given a gin twist in some places, with gin-infused afternoon teas offering gin-based cocktails, gin-infused treats, and gin-inspired flavor combinations. The U.K. has a dedicated Ginstitute in London, where gin enthusiasts can learn about the history of gin, create their own unique blend, and even distill their gin on-site. the launch of fruit-infused gins, botanical blends, and even experimental flavors such as elderflower, rhubarb, and pink peppercorn. Gin has become a versatile spirit in the U.K., featuring classic cocktails like the Gin and Tonic, Negroni, and Martini, as well as inspiring modern creations that showcase the diverse range of botanical flavors available.
The U.K. gin market shows a strong preference for London Dry Gin, renowned for its classic and juniper-forward taste. Craft gins have also gained popularity, as consumers seek artisanal and small-batch offerings with unique flavors. Flavored gins are highly sought after, with options ranging from fruit-infused to herbal-infused varieties, providing a diverse range of taste experiences. Citrus flavors, such as lemon, lime, and orange, are in high demand, offering a refreshing and zesty twist to gin. Floral and botanical flavors, including rose, lavender, and elderflower, have also captivated consumers seeking a more aromatic and elegant drinking experience. Fruity flavors, like berries and tropical fruits, bring a vibrant and fruity profile to gins, appealing to those craving a burst of flavor. The U.K. gin market caters to different price preferences. Premium gins are favored by consumers willing to invest in exceptional quality, craftsmanship, and unique botanical blends. Mid-range gins strike a balance between quality and affordability, offering value for money. Budget-friendly gins provide accessible options without compromising on taste and basic quality standards, appealing to price-conscious consumers.
In the U.K. With its distinctive flavor characteristics and superior craftsmanship, Northamptonshire-based Warner's is a well-known home brand and craft gin distillery. Silent Pool Distillers, based in Surrey, creates distinctive and tasty gins by combining conventional distillation techniques with locally obtained botanicals. Boodles Gin is produced by G&J Distillers in Cheshire, one of the country's oldest distilleries, and is renowned for its balance and smoothness. While The Cambridge Distillery concentrates on accuracy and carefully chosen botanicals, Eden Mill, headquartered in St. Andrews, Scotland, offers a creative and varied assortment of gins. These companies offer a variety of intriguing and unique gins, and they stand for the booming gin sector in the U.K. Retail stores, including supermarkets, liquor stores, and specialty stores, are prominent distribution channels for gin in the U.K. Supermarkets such as Tesco, Sainsbury's, and Waitrose have dedicated spirits sections that offer a wide selection of gin brands. The online retail sector has experienced significant growth in the U.K. gin market. E-commerce platforms like Amazon and dedicated online retailers such as Master of Malt and The Gin Club offer consumers the convenience of browsing and purchasing gin from the comfort of their homes. Online channels provide a wide selection of gin brands, including both popular and niche options. Gin has a strong presence in bars and restaurants across the U.K. Many establishments feature extensive gin menus, showcasing a variety of brands and flavors. Gin bars, speakeasies, and cocktail-focused establishments offer a diverse range of gin-based cocktails and provide an immersive experience for gin enthusiasts.
In the Gin market of the United Kingdom Smaller gin manufacturers face obstacles due to strict regulatory compliance, including licensing requirements and production standards. Gin products may become more expensive and have an impact on consumer affordability due to high taxes and excise levies on alcohol. For new entrants, it might be difficult to stand out in the market due to increased competition and the variety of gin brands available. Gin brands must continue to be flexible and creative in response to shifting consumer preferences. Brexit adds uncertainty to global trade, which might affect both imports and exports. The demand for premium gins may be impacted by economic variables including inflation and consumer spending trends. Gin brands must innovate and strategically adapt to these constraints in order to compete in the U.K. market.
Considered in this report
• Geography: United Kingdom
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028
Aspects covered in this report
• United Kingdom Gin market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation
By Product Type
• London Dry Gin
• Old Tom Gin
• Plymouth Gin
• Others
By Price Point
• Standard
• Premium
• Luxury
BY Sales Channel
• On-trade
• Off-trade
The approach of the report:This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analysing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.
Intended audienceThis report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Gin market, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.