United Arab Emirates (UAE) Tequila Market Overview, 2028

United Arab Emirates (UAE) Tequila Market Overview, 2028

The UAE has a diverse population, with residents and visitors from various cultural backgrounds. This diversity contributes to a dynamic and eclectic drinking culture where individuals can explore and appreciate different types of alcoholic beverages, including tequila. The UAEE has a diverse population, with residents and visitors from various cultural backgrounds. This diversity contributes to a dynamic and eclectic drinking culture where individuals can explore and appreciate different types of alcoholic beverages, including tequila. The UAE is home to a thriving bar and lounge scene, and tequila-focused establishments can be found in major cities like Dubai and Abu Dhabi. These dedicated tequila bars and lounges offer an extensive selection of tequilas, curated cocktail menus, and knowledgeable bartenders who can guide patrons through their tequila journey. Luxury hotels and resorts in the UAE often offer tequila experiences and packages for guests. These experiences may include private tastings, mixology classes, and personalised tequila-themed events, providing guests with an immersive and memorable tequila experience. Some individuals in the UAE have developed a passion for collecting rare and limited-edition tequilas. They seek out unique bottles and brands from around the world, considering them valuable additions to their collections. Tequila enthusiasts in the UAE appreciate the craftsmanship, history, and exclusivity of these collectible bottles.

According to the research report United Arab Emirates Market Overview, 2028, published by Bonafide Research, the United Arab Emirates market was valued at above USD 4.77 million in 2022. In the UAE, the preference for different types of tequila may vary among consumers. However, blanco or silver tequila is generally popular due to its versatile nature and ability to be used in a wide range of cocktails. The crisp and pure agave flavour of Blanco tequila appeals to those seeking a clean and refreshing taste. Reposado and Aejo tequilas also have a significant following in the UAE, particularly among those who enjoy the smooth and complex flavours that come from ageing in oak barrels. These aged tequilas often offer more depth and richness, with notes of caramel, vanilla, and oak. In the UAE, various events cater to tequila enthusiasts and offer a diverse range of experiences. Tequila festivals are a highlight, bringing together an array of tequila brands for tastings, workshops, and entertainment. Cocktail competitions provide a platform for talented mixologists to showcase their skills and creativity using tequila as a key ingredient. Upscale establishments curate tastings and pairing dinners, inviting guests to discover the nuances of different tequilas and their perfect culinary matches. Beverage expos and trade shows often feature tequila as a prominent spirit, allowing industry professionals and enthusiasts to explore new brands and trends. Additionally, themed nights and parties dedicated to tequila create a vibrant ambiance where revellers can enjoy specialty cocktails and music.

In the UAE, tequila can be purchased from various sales channels that cater to different preferences and conveniences. MMI (Maritime and Mercantile International) is a leading distributor with a chain of liquor stores known as MMI Liquor, offering a wide selection of tequila brands. African + Eastern, another prominent distributor, operates retail outlets like Cellar + Spice stores that feature tequila options. Luxury wine and spirits retailer Le Clos offers a curated collection of high-quality tequilas, including rare expressions. Supermarket chain Spinneys is well-known for its extensive alcoholic beverage section, which includes tequila choices. Duty-free shopping at Dubai Duty Free presents travellers with tequila selections within the airport. Additionally, online platforms like A+E Online Liquor Store, Prime Liquor, and Drinkers Stop UAE provide the convenience of purchasing tequila online and having it delivered. These sales channels ensure that tequila enthusiasts in the UAE have diverse options for acquiring their preferred tequila brands. The UAE has government regulations concerning tequila and the sale of alcoholic beverages. These regulations include the requirement of a valid alcohol licence for purchase or consumption, age restrictions, limited sales locations, customs regulations for importation, and restrictions on public consumption.

The tequila market in the UAE faces several challenges. One significant challenge is the strict regulations and licencing requirements imposed on the sale and consumption of alcoholic beverages, including tequila. Obtaining the necessary licences and complying with regulatory procedures can be complex and time-consuming. Additionally, the cultural and religious norms in the UAE, where alcohol consumption is restricted, can impact the demand and consumption patterns of tequila. Importation and distribution logistics, including customs regulations and duties, pose additional challenges. The future outlook for the tequila market in the UAE is promising. Despite the challenges, there are several factors that indicate a positive trajectory for tequila. The growing popularity of cocktail culture and the increasing interest in premium spirits among consumers provide opportunities for tequila brands to expand their presence. The UAE's vibrant tourism industry, which attracts visitors from around the world, creates a diverse consumer base with the potential for increased demand. As consumer awareness and appreciation for tequila's craftsmanship and versatility grow, there is potential for a wider range of tequila brands and expressions to enter the market. Additionally, innovative marketing strategies, collaborations, and events that showcase the unique aspects of tequila can help further elevate its appeal.

Considered in this report
• Geography: United Arab Amirates
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• United Arab Emirates Tequila market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type
• Blanco
• Reposado
• Anejo
• Others

By Grade
• Value
• Premium
• High - End Premium
• Super Premium

By Distribution Channel

• Off-Trade
• On-Trade

By off-trade Distribution Channel

• Supermarkets and Hypermarkets
• Discount Stores
• Online Stores
• Others

By On-trade Distribution Channel
• Restaurants and Bars
• Liquor Stores
• Others

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Tequila industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.