United Arab Emirates (UAE) Online Fitness Market Overview, 2028

United Arab Emirates (UAE) Online Fitness Market Overview, 2028

In the United Arab Emirates (UAE) the culture of online fitness is growing rapidly, as more and more people are turning to the internet for their fitness needs. This is due to a number of factors, including the convenience of online workouts, the wide variety of classes available, and the affordability of many online fitness platforms. One of the biggest advantages of online fitness is that it is very convenient. People can work out from anywhere, at any time, without having to travel to a gym. This is especially appealing to people who live in busy urban areas, or who have busy schedules. Another advantage of online fitness is that there is a wide variety of classes available to choose from. People can find classes for all levels of fitness and experience, and for all types of fitness goals. This makes it easy for people to find a workout that is right for them. Social media platforms like Instagram and TikTok are being used by fitness influencers to promote online workouts and fitness challenges. This is helping to raise awareness of online fitness and make it more accessible to people of all ages and backgrounds. Wearable devices like fitness trackers and smart watches are making it easier for people to track their fitness progress and stay motivated. This is leading more people to turn to online fitness platforms for their workouts. The COVID-19 pandemic forced many gyms and fitness studios to close temporarily. This led to a surge in the popularity of online fitness, as people looked for ways to stay fit and healthy at home. For instance, some of the most popular online fitness platforms in the UAE include F45 Training, Les Mills on Demand, Peloton, Nike Training Club, Freeletics. Wearable devices like fitness trackers and smart watches are making it easier for people to track their fitness progress and stay motivated. This is leading more people to turn to online fitness platforms for their workouts. Some gyms are offering new amenities, such as childcare, cafes, and co-working spaces. This is making gyms more than just a place to work out. It is making them a place where people can go to socialize, relax, and work.

According to the research report, “United Arab Emirates Online Fitness Market Overview, 2028” published by Bonafide Research, the United Arab Emirates market was valued at more than USD 30 Million market size in 2022. The United Arab Emirates boasts one of the highest rates of internet and smartphone penetration in the world. This widespread connectivity enables residents to easily access online fitness platforms and apps, making digital fitness solutions highly accessible. The United Arab Emirates is home to a diverse expatriate population, and online fitness platforms offer a wide range of fitness options, catering to the diverse needs and preferences of residents from different cultural backgrounds. United Arab Emirates residents are known for their tech-savvy lifestyles, and many are quick to adopt digital solutions for various aspects of their lives, including fitness. This tech-savvy culture has paved the way for the growth of the online fitness industry. Like Saudi Arabia, the United Arab Emirates practices gender segregation in many public spaces. Online fitness provides a private and comfortable environment for women to engage in fitness activities. Integration with wearable fitness technology allows users in the United Arab Emirates to monitor their fitness progress and health metrics, enhancing their overall fitness experience. The United Arab Emirates has seen a surge in home-based fitness trainers and instructors offering their services online. This entrepreneurial trend has expanded the availability of fitness programs and personal training services. Some online fitness platforms in the United Arab Emirates are incorporating virtual reality (VR) technology into their offerings. VR workouts provide immersive and engaging fitness experiences that users find exciting and motivating. Some platforms offer certification programs for individuals aspiring to become certified fitness trainers or instructors, enhancing the professionalization of the fitness industry.

Based on streaming type the market is divided into live and on-demand. Live streaming fitness sessions allow participants to interact with instructors in real-time. Users can ask questions, seek clarifications, and receive immediate feedback, creating a more engaging and personalized experience. Knowing that a live session has a set start time can help users commit to their fitness routines. The scheduled nature of live classes can provide a sense of accountability, encouraging regular participation. Live sessions often create a sense of community and motivation among participants. Users feel more inspired and connected when they know they are working out alongside others in real-time. Live sessions are typically led by experienced fitness instructors who can guide participants through workouts effectively and ensure proper form. Users prefer the expertise of live instructors. Many live streaming platforms incorporate interactive features such as live chat, polls, and Q&A sessions during workouts. These features enhance engagement and allow for direct communication with instructors. Live sessions can create a sense of anticipation and excitement, similar to attending an in-person fitness class or event. Users look forward to scheduled live sessions as special events in their fitness routines. In addition based on end user, Sports institutes often have a strong reputation for expertise in various sports and fitness disciplines. Users trust their online fitness programs and content due to the institutes' established credibility in the field. Sports institutes offer access to elite coaches, trainers, and athletes through their online fitness programs. Users can benefit from training regimens and insights typically reserved for professional athletes. Sports institutes are known for providing specialized training programs tailored to specific sports or fitness goals. Athletes and fitness enthusiasts seeking specialized training can find it through these institutes' online offerings. Many sports institutes offer comprehensive fitness programs that include nutritional guidance and meal plans. This holistic approach to fitness can be a strong selling point.

Group sessions offer a sense of community and social interaction that many users find motivating and enjoyable. The group setting allows participants to connect with others who share similar fitness goals and interests, creating a supportive environment. Group sessions often provide a higher level of motivation and accountability. Users are more likely to attend and complete workouts when they know they are part of a group and that others are expecting their participation. Participants can receive real-time feedback on their performance during group sessions, helping them make immediate adjustments to their form and technique. Group sessions often foster a sense of community among participants. Users can connect with others who share similar fitness goals, exchange tips, and provide support. Group sessions often follow a set schedule, which can help users establish a regular fitness routine. Knowing that specific classes occur at specific times can encourage consistent participation. Group session platforms often use algorithms to recommend sessions based on user preferences and fitness goals, enhancing the personalization of the fitness experience. In addition based on revenue based, The Hybrid segment offers users the flexibility to switch between in-person and online fitness experiences. This flexibility is particularly appealing to individuals with busy schedules or those who prefer a mix of in-person and virtual workouts. Many fitness centers and gyms in the United Arab Emirates have adopted hybrid membership models that include access to both physical facilities and online fitness content. This strategy attracts a wider range of customers who appreciate the versatility. Hybrid fitness experiences often leverage technology to enhance both in-person and online workouts. This can include wearable fitness devices, mobile apps for tracking progress, and interactive training equipment. Some fitness centers offer hybrid classes that are simultaneously streamed online for virtual participants and conducted in person. This approach maximizes the reach of fitness classes and provides options for all types of users.

Based on device type the market is divided into Smartphones, Smart TV, Laptops & Desktops and Others (Tablets). Smartphones are widely prevalent in the United Arab Emirates, with a high penetration rate among the population. Almost everyone has access to a smartphone, making it a readily available device for accessing online fitness content. Smartphones are highly portable, allowing users to access fitness content from virtually anywhere, whether at home, in the gym, outdoors, or while traveling. This portability aligns well with the on-the-go lifestyles of many United Arab Emirates residents. Smartphones offer a convenient way to access fitness content. Users can easily pull out their phones and start a workout without the need for additional equipment or devices. Many fitness apps and platforms offer dedicated smartphone apps that provide a seamless user experience. These apps are designed to work well on smaller screens and offer user-friendly interfaces. Smartphones often integrate with wearable fitness devices such as fitness trackers, smart watches, and heart rate monitors. This connectivity enhances the overall fitness tracking and monitoring experience. Smartphones enable users to share their fitness achievements, progress, and goals on social media platforms. This social sharing aspect can motivate individuals to stay consistent with their fitness routines.

Considered in this report:
• Geography: United Arab Emirates
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• United Arab Emirates Online Fitness market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Streaming Type
• Live
• On-Demand

By Session Type
• Group
• Solo
By Device Type
• Smartphones
• Smart TV
• Laptops & Desktops
• Others (Tablets)

By Revenue Model
• Subscription
• Advertisement
• Hybrid

By End User
• Professional Gyms
• Sports Institutes
• Defence Institute
• Educational Institutes
• Corporate Institution
• Individuals
• Others (hospitals, rehabilitation centers, and senior centers.)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Online Fitness industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.