United Arab Emirates (UAE) Massage Equipments Market Overview, 2028

United Arab Emirates (UAE) Massage Equipments Market Overview, 2028


The United Arab Emirates wellness culture places a strong emphasis on personalized and tailored experiences. As a result, consumers in the United Arab Emirates may seek massage equipment that offers adjustable settings and customizable massage programs to suit their individual preferences and needs. Aromatherapy is highly valued in the United Arab Emirates wellness practices. Massage equipment that incorporates aromatherapy features, such as essential oil diffusers or aroma pockets, is particularly sought after for enhancing the relaxation experience. Alongside modern massage equipment, traditional healing practices, such as cupping therapy and reflexology, are still embraced in the United Arab Emirates wellness industry. Manufacturers and retailers may offer massage equipment that complements and supports these traditional therapies. The United Arab Emirates wellness culture is influenced by ancient healing philosophies from different cultures, such as Ayurveda and Traditional Chinese Medicine (TCM). Massage equipment inspired by these healing philosophies may find a receptive market in the United Arab Emirates. The United Arab Emirates hosts various cultural events and festivals that celebrate wellness, where massage equipment is often showcased. These events create opportunities for consumers to explore the latest trends in massage devices and wellness practices. Many spas and wellness centers in the United Arab Emirates have separate facilities for men and women. This cultural consideration may influence the design and marketing of massage equipment for use in gender-specific spa areas. Given the busy lifestyle of some United Arab Emirates residents and visitors, massage equipment that offers quick and time-efficient massage sessions may be particularly appealing. Given the United Arab Emirates hot climate, air-conditioning is a crucial aspect of indoor spaces. Massage equipment that accommodates air-conditioned environments, such as temperature-regulated massage chairs, may be favored by consumers. Some massage equipment in the United Arab Emirates may include features like built-in speakers or music therapy options, as soothing sounds and music play a role in relaxation and stress reduction.

According to the research report ""United Arab Emirates Equipments Market Overview, 2028,"" published by Bonafide Research, the United Arab Emirates Massage Equipments market is expected to grow at more than 6.5% CAGR from 2023 to 2028. The UAE has become a popular destination for wellness tourism, attracting travelers seeking relaxation, rejuvenation, and specialized spa experiences. Tourists and residents alike indulge in various massage therapies and wellness treatments offered by high-end spas and resorts. Advanced massage equipment with cutting-edge technology is gaining popularity in the UAE. Features such as adjustable settings, smart controls, and heated massage elements cater to the country's tech-savvy consumers. There is a growing emphasis on mindfulness and mental well-being in the UAE. Massage therapies that promote stress reduction, anxiety relief, and improved sleep are sought after by wellness seekers. With a growing interest in fitness and sports activities, massage therapies for athletic recovery are gaining popularity. Specialized massage techniques, such as sports massage and deep tissue massage, are sought after by athletes and fitness enthusiasts. Mobile massage services were gaining popularity in the UAE, offering the convenience of professional massages in the comfort of one's home, hotel room, or office. Mobile massage therapists equipped with portable massage equipment provided on-demand services to cater to busy individuals. Spa-goers in the UAE were showing interest in fusion massage therapies that combine elements from different massage techniques and cultural traditions. For example, a massage might integrate Swedish massage strokes with Thai stretching techniques or incorporate elements of Balinese and Ayurvedic massages. Spas in the UAE were expanding their offerings beyond traditional massages to provide comprehensive holistic spa menus. These menus included various wellness treatments, facials, body scrubs, and other services to cater to diverse preferences.

The Electric segments expected highest market share in the UAE massage equipment market. Electric massage equipment serves not only as a wellness device but also as an entertainment and relaxation tool. Features like built-in speakers, Bluetooth connectivity, and mobile app compatibility allow users to enjoy music or media while receiving a massage. Many electric massage devices offer temperature control and heat therapy features. The ability to apply gentle warmth during a massage session enhances muscle relaxation and soothes sore muscles, making electric devices more appealing to consumers seeking therapeutic benefits. Furthermore, Non-electric massage equipment, such as manual massagers and traditional massage tools, often has a traditional and holistic appeal. Consumers in the UAE are increasingly seeking authentic and natural wellness solutions, making non-electric devices attractive. Wellness experts, fitness trainers, and physical therapists often recommend non-electric massage equipment as part of stretching and recovery routines. Their endorsement contributes to the segment's growth. In addition, based on application, sedentary lifestyles are common among UAE residents, especially due to office-based work and long hours of sitting. As a result, back pain and muscle tension are common issues, driving the demand for back massagers to alleviate discomfort. Back massagers and body massagers are designed to specifically target muscles in the back, neck, shoulders, and other parts of the body. Their ability to provide targeted relief makes them highly sought after by consumers seeking muscle relaxation and tension relief.

The UAE is a popular destination for wellness tourism, attracting tourists seeking relaxation and rejuvenation. Hotels, resorts, and wellness centers in the UAE invest in commercial massage equipment to offer guests a premium wellness experience during their stay. Many businesses and corporations in the UAE have embraced corporate wellness programs to promote employee well-being. Commercial massage equipment is installed in corporate wellness rooms or relaxation areas, providing employees with stress-relief and relaxation during work hours. Commercial massage equipment is often showcased and used in wellness events, exhibitions, and health fairs. This exposure increases consumer awareness and encourages potential buyers to experience the benefits of massage equipment. Furthermore, Residential massage equipment offers the convenience of having a massage experience at one's own convenience and availability. Users can enjoy the benefits of massage without the need to travel to external wellness facilities or spas, making it an attractive option for busy individuals. In addition based on product type, Stationary massage equipment provides a wide range of massage techniques, such as Shiatsu, Swedish, and deep tissue massage. This versatility appeals to consumers who seek a variety of massage experiences for different wellness needs. Many stationary massage equipment models offer customization options, allowing users to adjust the height, angle, and intensity of the massage. This customization enhances the user experience and accommodates individuals of varying body types.

Online sales channels offer the convenience of shopping from anywhere and at any time. Consumers can browse through a wide range of massage equipment options, compare prices, read customer reviews, and make purchases without leaving their homes. Online sales channels provide secure payment gateways, giving consumers confidence in making online transactions. The availability of multiple payment options, including credit/debit cards, digital wallets, and cash on delivery, further encourages online purchases. Online platforms allow consumers to share their reviews and recommendations of massage equipment products. Positive reviews and word-of-mouth referrals play a significant role in influencing purchase decisions. Furthermore, Specialty stores typically employ knowledgeable staff who is well-trained in massage equipment and its benefits. Customers can receive personalized recommendations and expert advice on choosing the most suitable massage equipment for their requirements. Specialty stores excel in providing personalized service to customers. They can tailor their offerings to meet individual customer needs and preferences, creating a more engaging and satisfying shopping experience. In addition, based on therapy, Accupressure is a traditional therapeutic technique that originated in ancient Chinese medicine. As interest in holistic and traditional therapies grows, more consumers in the UAE are seeking accupressure-based massage equipment to experience its potential health benefits. Accupressure-based massage equipment is often designed for ease of use and can be applied by individuals without specialized training. This convenience makes it accessible to a wider audience, including those who may not have experience with traditional therapies.

Considered in this report
• Geography: United Arab Emirates
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• United Arab Emirates Massage Equipment market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Category
• Electric
• Non-Electric

By Application
• Back Massagers and Body Massagers
• Leg and Foot Massagers
• Neck and Shoulder Massagers
• Head Massagers
• Others

By End User
• Commercial
• Residential

By Distribution channel
• Hypermarket and Supermarket
• Specialty Store
• Online Sales Channel
• Others

By product Type
• Chairs & Sofas
• Stationary equipment
• Handheld
• Others (Table)

By Therapy
• Roller
• Vibrator
• Acupressure

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Massage Equipment industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.


1. Executive Summary
2. Market Structure
2.1. Market Considerate
2.2. Assumptions
2.3. Limitations
2.4. Abbreviations
2.5. Sources
2.6. Definitions
2.7. Geography
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. United Arab Emirates Macro Economic Indicators
5. Market Dynamics
5.1. Key Findings
5.2. Key Developments - 2021
5.3. Market Drivers & Opportunities
5.4. Market Restraints & Challenges
5.5. Market Trends
5.6. Covid-19 Effect
5.7. Supply chain Analysis
5.8. Policy & Regulatory Framework
5.9. Industry Experts Views
6. United Arab Emirates Massage Equipments Market Overview
6.1. Market Size By Value
6.2. Market Size and Forecast By Category
6.3. Market Size and Forecast By Application
6.4. Market Size and Forecast By End User
6.5. Market Size and Forecast By Distribution Channel
6.6. Market Size and Forecast By Product Type
6.7. Market Size and Forecast By Therapy
7. United Arab Emirates Massage Equipments Market Segmentations
7.1. United Arab Emirates Massage Equipments Market, By Category
7.1.1. United Arab Emirates Massage Equipments Market Size, By Electric, 2017-2028
7.1.2. United Arab Emirates Massage Equipments Market Size, By Non-Electric, 2017-2028
7.2. United Arab Emirates Massage Equipments Market, By Application
7.2.1. United Arab Emirates Massage Equipments Market Size, By Back Massagers and Body Massagers, 2017-2028
7.2.2. United Arab Emirates Massage Equipments Market Size, By Leg and Foot Massagers, 2017-2028
7.2.3. United Arab Emirates Massage Equipments Market Size, By Neck and Shoulder Massagers, 2017-2028
7.2.4. United Arab Emirates Massage Equipments Market Size, By Head Massagers, 2017-2028
7.2.5. United Arab Emirates Massage Equipments Market Size, By Others, 2017-2028
7.3. United Arab Emirates Massage Equipments Market, By End User
7.3.1. United Arab Emirates Massage Equipments Market Size, By Commercial, 2017-2028
7.3.2. United Arab Emirates Massage Equipments Market Size, By Residential, 2017-2028
7.4. United Arab Emirates Massage Equipments Market, By Distribution Channel
7.4.1. United Arab Emirates Massage Equipments Market Size, By Hypermarket and Supermarket, 2017-2028
7.4.2. United Arab Emirates Massage Equipments Market Size, By Specialty Store, 2017-2028
7.4.3. United Arab Emirates Massage Equipments Market Size, By Online Sales Channel, 2017-2028
7.4.4. United Arab Emirates Massage Equipments Market Size, By Others, 2017-2028
7.5. United Arab Emirates Massage Equipments Market, By Product Type
7.5.1. United Arab Emirates Massage Equipments Market Size, By Chairs & Sofas, 2017-2028
7.5.2. United Arab Emirates Massage Equipments Market Size, By Stationary equipment, 2017-2028
7.5.3. United Arab Emirates Massage Equipments Market Size, By Handheld, 2017-2028
7.5.4. United Arab Emirates Massage Equipments Market Size, By Others (Table), 2017-2028
7.6. United Arab Emirates Massage Equipments Market, By Therapy
7.6.1. United Arab Emirates Massage Equipments Market Size, By Roller, 2017-2028
7.6.2. United Arab Emirates Massage Equipments Market Size, By Vibrator, 2017-2028
7.6.3. United Arab Emirates Massage Equipments Market Size, By Accupressure, 2017-2028
8. United Arab Emirates Massage Equipments Market Opportunity Assessment
8.1. By Category, 2023 to 2028
8.2. By Application, 2023 to 2028
8.3. By End User, 2023 to 2028
8.4. By Distribution Channel, 2023 to 2028
8.5. By Product Type, 2023 to 2028
8.6. By Therapy, 2023 to 2028
9. Competitive Landscape
9.1. Porter's Five Forces
9.2. Company Profile
9.2.1. Company 1
9.2.2. Company 2
9.2.3. Company 3
9.2.4. Company 4
9.2.5. Company 5
9.2.6. Company 6
9.2.7. Company 7
9.2.8. Company 8
10. Strategic Recommendations
11. Disclaimer
List of Figures
Figure 1: United Arab Emirates Massage Equipments Market Size By Value (2017, 2022 & 2028F) (in USD Million)
Figure 2: Market Attractiveness Index, By Category
Figure 3: Market Attractiveness Index, By Application
Figure 4: Market Attractiveness Index, By End User
Figure 5: Market Attractiveness Index, By Distribution Channel
Figure 6: Market Attractiveness Index, By Product Type
Figure 7: Market Attractiveness Index, By Therapy
Figure 8: Porter's Five Forces of United Arab Emirates Massage Equipments Market
List of Table
Table 1 : Influencing Factors for United Arab Emirates Massage Equipments Market, 2022
Table 2: United Arab Emirates Massage Equipments Market Size and Forecast By Category (2017, 2022 & 2028F)
Table 3: United Arab Emirates Massage Equipments Market Size and Forecast By Application (2017, 2022 & 2028F)
Table 4: United Arab Emirates Massage Equipments Market Size and Forecast By End User (2017, 2022 & 2028F)
Table 5: United Arab Emirates Massage Equipments Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 6: United Arab Emirates Massage Equipments Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 7: United Arab Emirates Massage Equipments Market Size and Forecast By Therapy (2017, 2022 & 2028F)
Table 8: United Arab Emirates Massage Equipments Market Size of Electric (2017 to 2028) in USD Million
Table 9: United Arab Emirates Massage Equipments Market Size of Non-Electric (2017 to 2028) in USD Million
Table 10: United Arab Emirates Massage Equipments Market Size of Back Massagers and Body Massagers (2017 to 2028) in USD Million
Table 11: United Arab Emirates Massage Equipments Market Size of Leg and Foot Massagers (2017 to 2028) in USD Million
Table 12: United Arab Emirates Massage Equipments Market Size of Neck and Shoulder Massagers (2017 to 2028) in USD Million
Table 13: United Arab Emirates Massage Equipments Market Size of Head Massagers (2017 to 2028) in USD Million
Table 14: United Arab Emirates Massage Equipments Market Size of Others (2017 to 2028) in USD Million
Table 15: United Arab Emirates Massage Equipments Market Size of Commercial (2017 to 2028) in USD Million
Table 16: United Arab Emirates Massage Equipments Market Size of Residential (2017 to 2028) in USD Million
Table 17: United Arab Emirates Massage Equipments Market Size of Hypermarket and Supermarket (2017 to 2028) in USD Million
Table 18: United Arab Emirates Massage Equipments Market Size of Specialty Store (2017 to 2028) in USD Million
Table 19: United Arab Emirates Massage Equipments Market Size of Online Sales Channel (2017 to 2028) in USD Million
Table 20: United Arab Emirates Massage Equipments Market Size of Others (2017 to 2028) in USD Million
Table 21: United Arab Emirates Massage Equipments Market Size of Chairs & Sofas (2017 to 2028) in USD Million
Table 22: United Arab Emirates Massage Equipments Market Size of Stationary equipment (2017 to 2028) in USD Million
Table 23: United Arab Emirates Massage Equipments Market Size of Handheld (2017 to 2028) in USD Million
Table 24: United Arab Emirates Massage Equipments Market Size of Others (Table) (2017 to 2028) in USD Million
Table 25: United Arab Emirates Massage Equipments Market Size of Roller (2017 to 2028) in USD Million
Table 26: United Arab Emirates Massage Equipments Market Size of Vibrator (2017 to 2028) in USD Million
Table 27: United Arab Emirates Massage Equipments Market Size of Accupressure (2017 to 2028) in USD Million

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