United Arab Emirates (UAE) Loyalty Management Market Overview, 2029

United Arab Emirates (UAE) Loyalty Management Market Overview, 2029

The loyalty management market in the UAE is a dynamic and rapidly evolving sector, driven by the country's vibrant economy and diverse consumer base. As one of the most competitive markets in the region, businesses in the UAE are increasingly leveraging loyalty programs to foster customer retention, enhance engagement, and drive sales growth. The competitive landscape is fast-growing in the Emirati loyalty programs market. Firms are forging strategic alliances in the sector and the trend is poised to grow further in 2024. The demand for better redemption capabilities and higher points earning possibilities is driving alliances in the loyalty programs market in the Emirates. Additionally, new programs are also being introduced into the market at a rapid rate, and this trend is also expected to continue over the medium term. The rising adoption, coupled with the fast-growing competitive landscape, is expected to support industry growth in the United Arab Emirates. To drive the adoption of their loyalty program and deliver more value on every dollar spent, firms are forging strategic alliances in the Emirati loyalty programs industry. This trend is also driving the competitive landscape in the sector. Qashio, the UAE-based fintech firm, entered into a strategic partnership with Emirates Skywards in December 2023. The collaboration will enable members to convert their Qashio Points into Skywards Miles, thus offering more benefits to their loyalty members. Qashio's loyalty program, notably, rewards customers making business purchases and transactions using expense cards. BOUNZ, the UAE-based loyalty program, also forged an alliance with Eros Group in 2023. As part of the collaboration, BOUNZ members can earn one point for every Dh6 spent on electronics and two points for every Dh6 spent on accessories at nine Eros outlets in the Emirates. BOUNZ, notably, is seeking to leverage the customer base of Eros Group to drive the adoption of its loyalty program.

According to the research report ""UAE Loyalty Management Market Overview, 2029,"" published by Bonafide Research, the UAE loyalty management market is anticipated to grow at more than 18 %CAGR from 2024 to 2029. Enabling consumers to access the products and promotions most relevant to them could deliver a significant market advantage. In this context loyalty programs play a vital role. Ideally a customer sees them as a trusted companion in many daily interactions in an ecosystem spanning beyond the retailer owning the program. The survey found that 60% of UAE respondents expressed interest in getting access to more services through their loyalty schemes, with F&B, payments and healthcare service being the most interesting options. In addition, UAE consumers are significantly more likely to share data to enable such programs, compared to European consumers. In February 2022, Aladdin.life, the online marketplace for mobile and broadband services, announced that the startup is expanding to a smart, multi-sector, AI, and blockchain-enabled rewards and shopping platform. Notably, the new rewards platform offers customers 100% value back in the form of discounts on its online Reward store. For every AED 1 spent on the purchase of telecom products and services from Aladdin.life or its retail partner network, customers get a discount of AED 1 on the Aladdin Reward store. Notably, the full value offered to the customers is in the form of Aladdin Reward Coins. Customers can trade these coins for discounts when shopping from the Reward store, which features consumer electronic products from different brands and retailers. The UAE's diverse and robust economy, with strong sectors such as retail, hospitality, and tourism, offers ample opportunities for loyalty management market growth. These sectors are customer-centric and highly competitive, making customer loyalty a critical success factor. Businesses in these sectors are increasingly investing in loyalty management solutions and services to differentiate themselves and retain customers.

UAE organizations are profoundly open to cutting edge mechanical solutions. Solution based steadfastness the board stages incorporate flawlessly with existing frameworks, offering strong highlights like ongoing examination, customized rewards, and multi-channel commitment. This mechanical edge upgrades client communication and loyalty program adequacy. Solution based stages in the UAE succeed in offering custom-made steadfastness programs. They use information examination to figure out client inclinations, ways of behaving, and buying designs, permitting organizations to offer customized prizes and impetuses. This customization helps consumer loyalty as well as increments degrees of consistency and the UAE has an energetic computerized biological system, with inescapable utilization of portable applications and online stages. While service based steadfastness the board is developing, it frequently centers around customized client care instead of mechanical solutions. This approach requests to organizations esteeming direct client cooperation and relationship-building. Service based suppliers in the UAE underscore counseling and warning services. They offer experiences into client conduct and dependability systems, which are helpful for organizations looking for an involved, vital way to deal with loyalty the board. In comparison to other countries, the UAE stands out due to its unique blend of high technological adoption and a robust digital infrastructure. Businesses here are quick to adopt innovative solutions that streamline operations and enhance customer engagement. The UAE's diverse consumer base, comprising both locals and expatriates, necessitates flexible and scalable loyalty management solutions that can cater to varied cultural and demographic preferences.

Cloud-based solutions in loyalty management market offer unrivaled versatility, permitting organizations in the UAE to effectively extend their steadfastness programs without the imperatives of actual framework. This adaptability is pivotal in a unique market where fast development and changing client assumptions are the standard. Cloud solutions kill the requirement for significant forthright interests in equipment and support. In the UAE, where cost productivity is central, organizations benefit from unsurprising membership-based models and decreased IT overheads, empowering them to designate assets all the more actually towards upgrading client encounters. UAE organizations esteem the availability of cloud solutions, which can be gotten to from anyplace with a web association, this availability cultivates consistent combination with existing CRM frameworks, web based business stages, and portable applications, improving functional effectiveness and client commitment. While on-premises solutions furnish organizations with direct command over their information and security conventions, they frequently require significant forthright interests in foundation and progressing upkeep costs. In the UAE, where information protection and security are vital, organizations picking on-premises solutions focus on keeping up with command over delicate client data. On-premises solutions appeal to organizations looking for complete customization and command over their devotion programs. This approach is leaned toward by businesses like money and medical services in the UAE, where administrative consistence and industry-explicit prerequisites require a more fitted way to deal with loyalty management. In comparison to other countries, the UAE distinguishes itself through its rapid adoption of cloud technologies across industries. The country's strategic emphasis on digital transformation and innovation serves as a catalyst for the growth of cloud-based loyalty management solutions. Additionally, the UAE's competitive business landscape and diverse consumer demographics drive demand for scalable, cost-effective loyalty solutions that can adapt to evolving market dynamics.

UAE organizations perceive the significance of shopper driven methodologies in driving dependability. B2C loyalty management stages focus on upgrading the client experience through customized rewards, designated advancements, and consistent omnichannel commitment. This emphasis on shopper fulfilment and maintenance adjusts well to the UAE's serious retail and service ventures, where client loyalty straightforwardly influences income development. B2C loyalty the executives in the UAE use cutting edge innovations, for example, simulated intelligence driven examination and versatile application mixes to convey customized encounters. These innovations empower organizations to catch and dissect client information successfully, giving experiences that drive vital independent direction and upgrade dependability program viability. B2B loyalty management solutions in the UAE underscore major areas of strength for building with corporate clients and accomplices, these solutions center around boosting business connections through customized unwaveringness programs that reward long haul associations, mass buys, or cooperative endeavours. B2B loyalty management suppliers in the UAE frequently offer worth added services, for example, counselling, examination, and modified unwaveringness program plan. These services take care of organizations hoping to streamline their production network connections, upgrade functional efficiencies, and gain upper hands in their particular businesses. Compared to other countries, the UAE distinguishes itself through its strategic focus on enhancing consumer engagement and loyalty across diverse sectors. The country's vibrant retail, hospitality, and e-commerce industries drive demand for innovative B2C loyalty solutions that can effectively differentiate brands and foster long-term customer relationships.

Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Loyalty Management market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Offering
• Solution
• Services

By Enterprises Type
• Retail
• BFSI
• Hospitality
• Media & Entertainment
• IT and Telecommunications
• Manufacturing
• Transportation
• Others (Consumer Electronics, Grocery)

By Operator
• B2B
• B2C

By development
• On-Premise
• Clouds

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Loyalty Management industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.