UAE Personal Care Appliances Market Overview, 2027

UAE Personal Care Appliances Market Overview, 2027

The UAE's high disposable income and tight competition among large brands to capitalize on regional prospects are the primary drivers in the UAE personal care goods industry. To remain competitive, industry players are offering novel goods at appealing prices, which is a major driver driving the growth of the region's personal care products market. The UAE has a population of 10.08 million people, with 6.93 million men and 3.13 million women. 1.5 million Of the entire population are under the age of 14. 6.55 million People are between the ages of 25 and 54. There are 8.2 million urban residents and 1.26 million rural residents. According to the World Bank, the UAE's GDP is USD 358.87 billion, the inflation rate is -2.1%, and the per capita income is $36,284.6. (2020). Personal Care Appliances Market in United Arab Emirates is being driven by rising per capita income and a growing urban population.

According to a research report, “UAE Personal Care Appliances Market Overview, 2027”, published by Bonafide research, the market is expected to add USD 0.11 Billion by 2027. The market is segmented on the basis of product type, i.e. hair care, hair removal, oral care & others. Hair care is currently dominating the market with the highest market share. Due to the ongoing innovation and technological transformation, oral care is expected to witness growth during the forecast period. Further, hair care is segmented into hair dryer & hair straightener. Hair straightener is expected to grow with significant market share due to its increased use among women. On the basis of gender, the market is segmented into male, female and others. In which, currently females are dominating the market due to increased use of grooming products like hair dryer, hair straightener, etc. Men Segment is expected to grow at a faster rate during the forecast period. On the basis of Power Supply, market can be segmented into Electric and Battery operated, Electric operated segment hold the majority of share due to its popularity, easy to use, etc. The battery operated segment is forecasted to faster growth as compared to electric operated segment because of its increasing popularity due to convenient usage. Also these appliances are completely portable and travel friendly.

Rising fashion trends among younger generations, expanding sales channels, and high purchasing power are the major factors driving the growth of the hair care equipment market in the region. Moreover, increasing internet penetration in the region is one of the major factors driving the acceleration of the online hair styling products market. In addition, the growing influence of beauty industry trends for millennials to maintain their overall appearance is also boosting the market expansion. The hair care equipment market is expected to grow owing to increasing urbanization, rising living standards, availability of innovative hair styling equipment, etc. Hence, the factors mentioned above are driving the growth of the market.

Based on Sales Chanel, the supermarket/hypermarket segment presently holds a major share in the UAE Personal Care Appliances market followed by Specialty Stores, Convenience Stores, E-Commerce/ Online and Others. Some of the well-known supermarkets are The Abu Dhabi Cooperative Society, Al Maya (Lal's)/Al Maya, Carrefour Express UAE, Emirates Co-op, Lulu Hypermarket, Safeer Supermarkets Hypermarkets, and Spinneys. The E-Commerce segment is projected to expand at a remarkable CAGR over the forecast period, which can be attributed to increasing internet penetration rates across UAE. E-commerce platforms offer a wide range of products to their consumers at attractive discounts, and they provide multiple payment options such as net banking, debit cards, and credit cards, which are some of the important factors augmenting the segment's growth.

Covid-19 Impact:
The COVID-19 pandemic has severely impacted the personal care equipment market in the first two quarters of 2020. The closure of beauty salons around the world due to the implementation of strict lockdown measures by some countries has hampered the expansion of the industry. Increased health concerns and the need to maintain a high level of personal hygiene during The pandemic will Increase the demand for the industry.

Considered in this report
• Geography: UAE
• Historic year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report
• UAE Personal Care Appliance market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product
• Hair Care
• Hair Removal
• Oral Care
• Others

By Product Type
• Hair Dryer
• Hair Straightener
• Trimmer
• Powered Toothbrush
• Others (Hair Styler, Power Shaver, Epilator, Oral Irrigator)

By Power Supply
• Wired
• Wireless (Battery operated)

By Gender
• Male
• Female
• Others

By Sales Channel
• Supermarkets & Hypermarkets
• Specialty Stores
• Convenience Stores
• E-Commerce

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Personal Care Appliance industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.