Turkey Television Market Overview, 2028

Turkey Television Market Overview, 2028

The television market in Turkey has witnessed remarkable growth and transformation in recent years, driven by technological advancements, shifting consumer preferences, and the flourishing entertainment industry. Situated at the crossroads of Europe and Asia, Turkey has become a key player in the global television market. With its dynamic and diverse population, increasing disposable income, and a rapidly evolving media landscape, Turkey presents immense opportunities for television manufacturers, broadcasters, and content providers. The market is characterized by a vibrant mix of traditional broadcast television, digital streaming platforms, and interactive content consumption, reflecting the dynamic nature of the Turkish television industry. Turkey's television market has experienced a profound evolution, propelled by factors such as changing demographics, advancements in digital technologies, and a burgeoning appetite for high-quality entertainment. The country's strategic location, cultural richness, and the sheer size of its population have turned Turkey into a compelling market for television industry stakeholders. As Turkish viewers increasingly embrace new viewing habits and demand personalized, interactive experiences, television manufacturers, broadcasters, and content creators face both exciting opportunities and unique challenges. In this dynamic landscape, companies must navigate the intricacies of local regulations, cultural sensitivities, and intense competition to capture the attention and loyalty of Turkish audiences. Turkey has a large and rapidly growing population, which creates a substantial consumer base for the television market. The high population density in urban areas further drives the demand for televisions, as more households seek entertainment and information sources. The Turkish entertainment industry has gained international recognition for its high-quality television series, known as dizis.
According to the research report Turkey Television Market Overview, 2028, published by Bonafide Research, The Turkey Television market was valued at above USD 1154Million in 2022. These popular dramas, along with a wide range of local and international programming, have attracted a diverse audience. The demand for larger and more immersive screens to enjoy these captivating productions has fueled the growth of the television market. In the Turkish television market, television consumption is widespread and appeals to a broad range of individuals across different demographics. Television plays a significant role in family entertainment in Turkey. Families often gather around the television to watch programs together, including dramas, game shows, reality shows, and comedy series. Turkish TV series, known as dizis, are particularly popular and attract a wide family audience. Television consumption is prevalent among both rural and urban populations in Turkey. While urban areas have better access to digital platforms and advanced television technologies, rural areas rely on traditional broadcast television for entertainment and information. Popular electronics and appliance retailers in Turkey, such as Teknosa, MediaMarkt, Vatan Computer, and Bimeks, have dedicated sections for televisions and provide expert assistance to customers.
Major online marketplaces, such as Hepsiburada, Trendyol, and n11, feature a wide range of TV models from various brands. Large hypermarkets and supermarkets, such as CarrefourSA, Migros, and Metro, also stock a range of televisions. In Turkey, residential usage of televisions is more prevalent and commonly preferred compared to commercial usage. The majority of television viewership in Turkey is driven by residential consumers who use televisions for personal entertainment and information purposes within their homes. Commercial usage of televisions, such as in businesses, offices, and public places, is relatively less common compared to residential usage.
While some businesses, such as hotels, restaurants, and retail stores, may incorporate televisions for customer entertainment or advertising purposes, the overall demand for commercial televisions in Turkey is relatively lower compared to residential televisions. 32-inch televisions are widely preferred by consumers in Turkey, especially for smaller rooms or bedrooms. Smart TVs have gained significant popularity in the Turkish market in recent years Smart TVs have become a preferred choice for accessing streaming services in Turkey. With the rise of platforms like Netflix, Amazon Prime Video, and local streaming services, viewers can easily access a wide range of on-demand content and enjoy their favorite movies, TV series, and documentaries directly on their smart TV screens. Smart TV platforms such as Android TV, WebOS, and Tizen provide intuitive and user-friendly interfaces, making it simple for viewers to find and enjoy their favorite content. The television market in Turkey is highly competitive, with both local and international brands vying for market share. Local brands such as Vestel and Arçelik (Beko) compete with international brands like Samsung, LG, Sony, and Philips. This competition has resulted in a diverse range of TV models and competitive pricing.
Considered in this report
• Geography: Turkey
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• TurkeyMarket with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Type
• Smart Tvs
• Non smart Tvs


By Distribution Channel

• Multi branded stores
• Supermarket
• Brand stores and Other
• Online

By Screen
• Full HD TVS
• HD TVS
• 4K UHD TVS
• 8K TVS
By Screen Size
• Bellow 32 Inches
• 32-45 Inches
• 46-55 Inches
• 56-65 Inches
• 65+ Inches
By End User
• Residential
• Commercial

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us. We have started verifying the details obtained from secondary sources.
Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Frozen Food Market, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
Keywords:
Turkey, Smart Tvs, binge watch, OLED and QLED Displays, Voice Control, LCD, LED.