Thailand Oral Care Market Overview, 2028

Thailand Oral Care Market Overview, 2028

Rising Dental Awareness, Dental Tourism, Lower Dental Service Costs, and Government Strong Initiatives in Healthcare System are driving the Thailand Oral Care Market. It has been observed that the Dental Services industry in Thailand is an emerging healthcare market that is still recovering from the economic crisis caused by the epidemic. Rising government policies and demand for aesthetic dentistry, as well as increased population dental awareness and government initiatives, are likely to contribute to market growth throughout the forecast period. The market is predicted to expand as a result of improved accessibility, expanding dental tourism, and government initiatives. Furthermore, in the early 2000s, the Universal Coverage Scheme was created, which provides individuals with free healthcare, including dental care. The government includes simple dental operations in its national insurance programs and has launched steps to increase access and knowledge. The Thailand National Digital Healthcare Workforce Development Initiative (WDI) was formally started with the goal of developing a three-year work plan to fulfill patient demand for digital healthcare services in light of Thailand's 4.0 digitalization journey.

According to the report, Thailand Oral Care Market Overview, 2028, published by Bonafide Research, the market is anticipated to add USD 0.24 Billion by 2028. Mouth and dental hygiene is important for human health since it aids in the prevention of a number of oral ailments. A few of the oral and dental care difficulties affecting people include foul breath, tooth decay, gum diseases, periodontal diseases, trench mouth, dental caries, and malocclusion. Alcohol use, tobacco use, human papillomavirus (HPV), and sun exposure, particularly to the lips, are all risk factors for oropharyngeal and oral malignancies. The risks of cancer development can be decreased by administrating the HPV vaccine and scheduling frequent oral hygiene checkups. Many corporate and public organizations perform surveys and programmes to raise awareness about oral hygiene all over the world. As a result, the rise in such programs, together with increased knowledge about oral health, is propelling the Thailand oral care products market growth.

As per World Bank, Thailand has a 70-million-person population in 2021, with 34.3 million men and 35.7 million women. The majority of the population, 49 million people, is aged 15 to 65. There are 36.4 million city dwellers and 33.6 million rural dwellers. Thailand's GDP in 2021 was USD 505.98 trillion, with an inflation rate of 1.2% and a per capita income of US$7,233.4, according to the World Bank (2021). The aging population is encouraging better oral health practices while also boosting demand for dental services. The dental services market is expected to rise significantly over the projected period as a result of increased accessibility, rising dental tourism, and government efforts.

Supermarkets and Hypermarkets dominate Thailand's Oral Care Market due to its large presence in the country and easy availability of products. 7-eleven, Rimping, Tops, Makro, Wet markets, Tesco, and Big C are some of the largest Supermarkets in the country. The consumer products industry has moved toward the newest sales channel, known as the internet sales channel. Online sales channels in the dental care market are expanding as a result of a number of factors, including the simplicity of finding a large variety of items, time savings, and significant discounts. Online shopping is more popular than going to stores and pharmacies. Numerous advantages are also provided to customers by the online sales channel, including free shipping and low-cost goods, which contribute significantly to growth. Therefore, in the following years, the growing trend of online sales channels will offer the profitable potential for the expansion of the oral care market.

Customers that use alcohol-free mouthwashes include those with dry mouth, diabetes, systemic ailments like Sjogren's syndrome, as well as those receiving radiation therapy. This is helping the segment expand in the region. Important factors in developing economies are emphasizing the value of adding mouthwashes in a primary oral care regimen, such as before or after brushing and at various points throughout the day, to maintain the pH of the mouth and combat bacteria that can cause a variety of gum disorders.

Covid - 19 Impacts:
COVID-19 has had no impact on the Thailand oral care market because several products, such as sensitive toothpaste, are required on a daily basis. Several efforts to increase oral health literacy are being supported by the government and public entities. In some areas, social media served as a bridge to raise awareness. The launch of new items in marketplaces with extra health care and discounts drew the market's attention, resulting in an increase in demand. There has been an increase in consumer demand for toothpaste brands such as Kokliang, Kolbadent, and many innovative products on the market. Consumer purchasing power, availability of oral care products, competitive pricing, convenience, and health awareness continue to boost oral care product sales.

Considered in this report
• Geography: Thailand
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Thailand Oral Care market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product
• Toothpaste
• Toothbrushes & Accessories
• Mouthwash/Rinses
• Dental Products & Accessories/Ancillaries
• Dental Prosthesis Cleaning Solutions
• Others

By Distribution Channel
• Supermarkets & Hypermarkets
• Convenience stores
• Pharmacies
• Online stores
• Other distribution channels

By Age Group
• Adults
• Kids
• Infants

By Application
• Home
• Dentistry

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Oral Care industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.