South Korea Yogurt Market Overview, 2030

The yogurt market in South Korea has witnessed remarkable expansion, propelled by evolving dietary trends, a heightened focus on digestive wellness, and an increasing preference for nutrient-dense, functional food options. Yogurt holds a prominent place in Korean dietary habits, appreciated for its beneficial probiotics, protein content, and versatility across different meal occasions. Consumers have become more aware of the importance of gut microbiota, leading to a growing demand for probiotic-rich yogurt varieties that promote digestion and overall health. The deep-rooted tradition of fermented foods in Korean cuisine has made yogurt a seamless addition to daily meals, further strengthening its presence in the market. The sector has evolved with an influx of diverse product innovations, including thick and creamy Greek yogurt, portable drinking yogurt, indulgent dessert-style spoonable options, and plant-based dairy-free alternatives. The increase in lactose-intolerant individuals has spurred a surge in demand for non-dairy options, with soy, almond, oat, and coconut-based yogurts gaining widespread acceptance. The convenience factor remains a key driver, with single-serving, resealable, and on-the-go packaging formats designed for busy professionals, students, and families leading hectic lifestyles. The availability of yogurt across multiple retail channels, including hypermarkets, department stores, small-scale convenience outlets, and e-commerce platforms, has significantly boosted accessibility and broadened consumer reach across both urban and suburban regions.

According to the research report, ""South Korea Yogurt Market Overview, 2030,"" published by Bonafide Research, the South Korea Yogurt market is anticipated to add to more than USD 1.08 Billion by 2025–30. The competitive landscape of South Korea’s yogurt market is highly dynamic, marked by the presence of established domestic dairy giants and ambitious international brands aiming to carve a niche by offering cutting-edge formulations and unique flavors. Local producers continue to thrive with an emphasis on traditional Korean flavors, while global players have introduced exotic and innovative product lines to capture modern consumer preferences. The popularity of functional yogurt fortified with collagen, dietary fiber, prebiotics, and immune-boosting vitamins has grown significantly, appealing to health-conscious consumers looking for additional nutritional benefits. Yogurt varieties featuring unconventional flavor combinations, such as citrus-infused blends, roasted grain additions, honey-flavored options, and nutty textures, have added to product diversification. The influence of South Korea’s beauty and wellness industry has further shaped the yogurt sector, leading to the rise of products marketed for skin-enhancing properties, weight management, and holistic health benefits. Digital marketing strategies have played a crucial role in shaping consumer behavior, with major brands leveraging social media influencers, interactive content, and celebrity partnerships to build strong brand loyalty and engagement. Sustainability has also emerged as a focal point, with manufacturers prioritizing eco-friendly packaging materials, recyclable containers, and sustainable sourcing practices to align with the environmentally conscious values of modern consumers. The increasing presence of private-label yogurt brands offered by large retail chains has intensified market competition, giving consumers access to high-quality yet cost-effective alternatives.

The yogurt market in South Korea features a wide array of products that cater to different tastes, dietary needs, and lifestyle preferences. Traditional yogurt holds a strong presence, widely consumed for its smooth consistency and mild tanginess, enjoyed in both plain and flavored varieties. It remains a staple in many households, often eaten as a breakfast or snack option. Greek yogurt has gained immense popularity, particularly among health-conscious consumers and fitness enthusiasts, due to its thick, creamy texture and high protein content. Many individuals seeking to maintain a balanced diet opt for Greek yogurt as a nutritious and satiating option. The rise of dairy-free and plant-based diets has led to a surge in demand for alternative yogurts made from soy, almond, coconut, oat, and cashew. These non-dairy options are particularly favored by vegans and those with lactose intolerance, offering a creamy texture and nutritional benefits similar to dairy-based yogurts. Specialty yogurt varieties such as frozen yogurt, set yogurt, high-protein yogurt, vegan yogurt, and probiotic-rich yogurts have also witnessed strong growth. Frozen yogurt, often enjoyed as a healthier alternative to ice cream, is a preferred choice among younger consumers seeking a refreshing treat. Set yogurt, which is fermented and solidified in its container, appeals to those who prefer a firm and dense texture. High-protein yogurt is particularly popular among individuals focused on muscle building and fitness, while probiotic-rich yogurts, enriched with gut-friendly bacteria, continue to gain traction due to their digestive health benefits. Vegan yogurts, made entirely from plant-based ingredients, attract consumers who prioritize sustainability and ethical consumption, contributing to the growing expansion of non-dairy options in the market.

The preference for flavored yogurt dominates the South Korean market, driven by an increasing demand for indulgent yet nutritious dairy products. Consumers are drawn to a vast selection of flavors, ranging from classic fruit-based options such as strawberry, blueberry, mango, and peach to more unique varieties like green grape, lychee, and yuzu. Dessert-inspired flavors, including vanilla, chocolate, and caramel, appeal to those looking for a rich and creamy experience, while more adventurous blends such as matcha, black sesame, and sweet red bean cater to local palates. Many flavored yogurts incorporate real fruit pieces, honey, or nuts, enhancing both texture and taste. The popularity of drinkable yogurt is particularly notable, with many flavored variants available in convenient on-the-go packaging, making them a preferred choice for busy consumers, students, and office workers. Non-flavored yogurt, often known as plain or natural yogurt, is widely consumed by individuals seeking a healthier alternative with no added sugars or artificial ingredients. Greek yogurt, probiotic-rich yogurt, and traditional plain yogurt are commonly found in this category, often used as an ingredient in smoothies, cooking, baking, and salad dressings. Many health-conscious individuals prefer non-flavored yogurt due to its higher protein content, lower sugar levels, and digestive health benefits. In South Korea, plain yogurt is frequently combined with fresh fruits, honey, or granola to enhance its taste while maintaining its natural nutritional profile. Despite the dominance of flavored yogurt, the demand for non-flavored options has been steadily rising, especially among urban consumers who are becoming more aware of the importance of reducing sugar intake and incorporating functional foods into their diets.

Yogurt in South Korea is distributed through multiple retail channels, ensuring accessibility across diverse consumer groups and shopping preferences. Supermarkets and hypermarkets serve as the primary distribution points, offering a wide selection of yogurt products from both domestic and international brands. Large retail chains provide bulk purchasing options, competitive pricing, and various promotional discounts, making them a preferred shopping destination for families and regular buyers. Convenience stores such as GS25, CU, and 7-Eleven play a crucial role in the market, catering to busy urban dwellers looking for quick and easy snack options. Single-serve yogurt cups and drinkable yogurts are widely available in these stores, allowing consumers to grab a nutritious product on the go. The rapid expansion of online retail has significantly reshaped yogurt sales, with e-commerce platforms such as Coupang, Gmarket, and SSG.com offering consumers the convenience of ordering their favorite yogurt products from home. Grocery delivery services have become increasingly popular, allowing customers to receive fresh dairy products at their doorstep. Online retailers also provide a platform for niche and specialty yogurt brands, including organic, high-protein, and plant-based options that may not be as readily available in physical stores. Other distribution channels such as vending machines, dairy farms, and direct-to-consumer sales continue to gain traction. Vending machines stocked with probiotic drinks and single-serve yogurt containers are strategically placed in subway stations, offices, and public spaces, providing an accessible option for health-conscious consumers. Direct sales from dairy farms appeal to those who prioritize fresh, preservative-free yogurt, often available through subscription-based delivery services. Local dairy cooperatives and small-scale producers also contribute to the market by offering artisanal and homemade yogurt, appealing to those who seek high-quality, minimally processed dairy alternatives.

Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report
• Yogurt Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Traditional Yogurt
• Greek Yogurt
• Plant-Based Yogurt
• Others (Frozen yogurt, Set yogurt,High Protein, Vegan, probiotic-rich specialty yogurts)

By Flavor
• Flavored
• Non Flavored

By Distribution Channel
• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail
• Others (vending machines, dairy farms, direct-to-consumer sales)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to agriculture industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.