South Korea Personal Care Appliances Market Overview, 2027

South Korea Personal Care Appliances Market Overview, 2027

South Korea is the third highest markets in Asia pacific showing high growth rate in the Personal care appliances industry. Haircare products that go beyond their basic beautifying function to add “improvised care”. Rising sophisticated demand for hair care products is inspiring busy South Korean consumers to look for simpler, time-saving beauty regimens. This has led to an increased demand for multi-functional products. Therefore, multi-functional products can be used to treat a number of adverse issues in haircare with less attention, time, and regular demands. Hair care in South Korea is becoming more consumer-friendly, by expanding its retail coverage and frequently introducing new products. Consumers believe salon professional hair care can satisfy more detailed concerns regarding the condition of their hair. Hair styling equipment comprises hair dryer, hair iron, hot brush, normal hair brush, and other supporting hair accessories to make hair more attractive. Hair styling equipment is used to make the consumer's hair stylish, to add texture, volume, curl, shine, or to hold to a particular style.

According to a research report, “South Korea Personal Care Appliances Market Overview, 2027”, published by Bonafide research, the market is expected to add USD 0.32 Billion by 2027. The market is segmented on the basis of product type, i.e. hair care, hair removal, oral care & others. Hair care is currently dominating the market with the highest market share. Due to the ongoing innovation and technological transformation, oral care is expected to witness growth during the forecast period. Further, hair care is segmented into hair dryer & hair straightener. Hair straightener is expected to grow with significant market share due to its increased use among women. On the basis of gender, the market is segmented into male, female and others. In which, currently females are dominating the market due to increased use of grooming products like hair dryer, hair straightener, etc. Men Segment is expected to grow at a faster rate during the forecast period. On the basis of Power Supply, market can be segmented into Electric and Battery operated, Electric operated segment hold the majority of share due to its popularity, easy to use, etc. The battery operated segment is forecasted to faster growth as compared to electric operated segment because of its increasing popularity due to convenient usage. Also these appliances are completely portable and travel friendly.

Humans adore their head hair; they nourish them and look after them. However, the hair on the body does not gather a lot of praise. Some cultures use various methods to remove the body hair right from the birth of the child. Especially for females, the display of body hair is not acceptable, and they treat it with disgust and unhygienic. Over centuries, humans begin have used many painful ways to remove body hair successfully. But with the development of technology, the market has many painless methods of eliminating this issue.

Tooth brushing is considered a fundamental self-care behavior for the maintenance of oral health, and brushing twice a day has become a social norm, but the evidence base for this frequency may be weak. The brushing method recommended to general persons in Korea is the 3-3-3 brushing method campaign, which involves only tooth brushing behavior (the time and frequency); 3-3-3 means brushing one's teeth 3 times per day, within 3 minutes after having a meal, for at least 3 minutes each time. High awareness of this in the general Korean population may be due to the campaign by the Korean Dental Association.

Covid-19
The COVID-19 pandemic has severely affected the personal care appliances market during the first two quarters of 2020. The closing of beauty salons around the world due to the imposition of strict lockdown measures by several countries affected the industry expansion. The market however witnessed a surge in revenues in the second half of 2020. The enhanced focus on wellness and the need to maintain a high level of personal hygiene in the wake of the pandemic will fuel the industry demand.

Considered in this report
• Geography: South Korea
• Historic year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report
• South Korea Personal Care Appliance market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product
• Hair Care
• Hair Removal
• Oral Care
• Others

By Product Type
• Hair Dryer
• Hair Straightener
• Trimmer
• Powered Toothbrush
• Others (Hair Styler, Power Shaver, Epilator, Oral Irrigator)

By Power Supply
• Wired
• Wireless (Battery operated)

By Gender
• Male
• Female
• Others

By Sales Channel
• Supermarkets & Hypermarkets
• Specialty Stores
• Convenience Stores
• E-Commerce

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Personal Care Appliance industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.


1. Executive Summary
2. Market Structure
2.1. Market Considerate
2.2. Assumptions
2.3. Limitations
2.4. Abbreviations
2.5. Sources
2.6. Definitions
2.7. Geography
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. South Korea Macro Economic Indicators
5. Market Dynamics
5.1. Key findings
5.2. Market Drivers
5.3. Market Restraints
5.4. Policies & Certification
5.5. Opportunities
5.6. Value Chain Analysis
5.7. Key Developments – 2021
5.8. Covid-19 Effect
5.9. Industry Experts Views
6. South Korea Market Trends
7. South Korea Personal Care Appliances Market Overview
7.1. Market Size By Value
7.1.1. Market Size and Forecast By Product
7.1.2. Market Size and Forecast By Product type
7.1.3. Market Size and Forecast By Power supply
7.1.4. Market Size and Forecast By Gender
7.1.5. Market Size and Forecast By Distribution channel
8. South Korea Personal Care Appliances Market Segmentations
8.1. South Korea Personal Care Appliances Market, By Product type
8.1.1. South Korea Personal Care Appliances Market Size, By Hair Care Appliances, 2016-2027
8.1.2. South Korea Personal Care Appliances Market Size, By Hair Removal Appliances, 2016-2027
8.1.3. South Korea Personal Care Appliances Market Size, By Oral Care Appliances, 2016-2027
8.1.4. South Korea Personal Care Appliances Market Size, By Others, 2016-2027
8.2. South Korea Personal Care Appliances Market, By product type
8.2.1. South Korea Personal Care Appliances Market Size, By Hair Dryer, 2016-2017
8.2.2. South Korea Personal Care Appliances Market Size, By Hair Straightener, 2016-2017
8.2.3. South Korea Personal Care Appliances Market Size, By Hair Clipper and Trimmer, 2016-2017
8.2.4. South Korea Personal Care Appliances Market Size, By Powered Toothbrush, 2016-2017
8.2.5. South Korea Personal Care Appliances Market Size, Others, 2016-2017
8.3. South Korea Personal Care Appliances Market, By Power Supply
8.3.1. South Korea Personal Care Appliances Market Size, By Wired, 2016-2017
8.3.2. South Korea Personal Care Appliances Market Size, By Wireless (Battery Operated), 2016-2017
8.4. South Korea Personal Care Appliances Market, By Gender
8.4.1. South Korea Personal Care Appliances Market Size, By Female, 2016-2017
8.4.2. South Korea Personal Care Appliances Market Size, By Male, 2016-2017
8.4.3. South Korea Personal Care Appliances Market Size, By Others, 2016-2017
8.5. South Korea Personal Care Appliances Market, By Sales Channel
8.5.1. South Korea Personal Care Appliances Market Size, By Supermarket & Hypermarket, 2016-2017
8.5.2. South Korea Personal Care Appliances Market Size, By Specialty Store, 2016-2017
8.5.3. South Korea Personal Care Appliances Market Size, By Convenience Store, 2016-2017
8.5.4. South Korea Personal Care Appliances Market Size, By E-Commerce/Online, 2016-2017
8.5.5. South Korea Personal Care Appliances Market Size, By Others, 2016-2017
9. South Korea Personal Care Appliances Market Opportunity Assessment
9.1. By Product, 2022 to 2027
9.2. By Product Type, 2022 to 2027
9.3. By Power Supply, 2022 to 2027
9.4. By Gender, 2022 to 2027
9.5. By Sales Channel, 2022 to 2027
10. Competitive Landscape
10.1. Porter's Five Forces
10.2. Company Profile
10.2.1. Company 1
10.2.1.1. Company Snapshot
10.2.1.2. Company Overview
10.2.1.3. Financial Highlights
10.2.1.4. Geographic Insights
10.2.1.5. Business Segment & Performance
10.2.1.6. Product Portfolio
10.2.1.7. Key Executives
10.2.1.8. Strategic Moves & Developments
10.2.2. Company 2
10.2.3. Company 3
10.2.4. Company 4
10.2.5. Company 5
10.2.6. Company 6
10.2.7. Company 7
10.2.8. Company 8
11. Strategic Recommendations
12. Disclaimer
List of Figures
Figure 1: South Korea Personal Care Appliances Market Size By Value (2016, 2021 & 2027F) (in USD Billion)
Figure 2: Market Attractiveness Index, By Product
Figure 3: Market Attractiveness Index, By Product Type
Figure 4: Market Attractiveness Index, By Power Supply
Figure 5: Market Attractiveness Index, By Gender
Figure 6: Market Attractiveness Index, By Sales Channel
Figure 7: Porter's Five Forces of South Korea Personal Care Appliances Market
List of Table
Table 1: South Korea Personal Care Appliances Market Size and Forecast By Product (2016, 2021 & 2027F)
Table 2: South Korea Personal Care Appliances Market Size and Forecast By Product type (2016, 2021 & 2027F)
Table 3: South Korea Personal Care Appliances Market Size and Forecast By Power supply (2016, 2021 & 2027F)
Table 4: South Korea Personal Care Appliances Market Size and Forecast By Gender (2016, 2021 & 2027F)
Table 5: South Korea Personal Care Appliances Market Size and Forecast By Distribution channel (2016, 2021 & 2027F)
Table 6: South Korea Personal Care Appliances Market Size of Hair Care Appliances (2016-2027) in USD Billion
Table 7: South Korea Personal Care Appliances Market Size of Hair Removal Appliances (2016-2027) in USD Billion
Table 8: South Korea Personal Care Appliances Market Size of Oral Care Appliances (2016-2027) in USD Billion
Table 9: South Korea Personal Care Appliances Market Size of Others (2016-2027) in USD Billion
Table 10: South Korea Personal Care Appliances Market Size of Hair Dryer (2016-2017) in USD Billion
Table 11: South Korea Personal Care Appliances Market Size of Hair Straightener (2016-2017) in USD Billion
Table 12: South Korea Personal Care Appliances Market Size of Hair Clipper and Trimmer (2016-2017) in USD Billion
Table 13: South Korea Personal Care Appliances Market Size of Powered Toothbrush (2016-2017) in USD Billion
Table 14: South Korea Personal Care Appliances Market Size of Others (2016-2017) in USD Billion
Table 15: South Korea Personal Care Appliances Market Size of Wired (2016-2017) in USD Billion
Table 16: South Korea Personal Care Appliances Market Size of Wireless (Battery Operated) (2016-2017) in USD Billion
Table 17: South Korea Personal Care Appliances Market Size of Female (2016-2017) in USD Billion
Table 18: South Korea Personal Care Appliances Market Size of Male (2016-2017) in USD Billion
Table 19: South Korea Personal Care Appliances Market Size of Others (2016-2017) in USD Billion
Table 20: South Korea Personal Care Appliances Market Size of Supermarket & Hypermarket (2016-2017) in USD Billion
Table 21: South Korea Personal Care Appliances Market Size of Specialty Store (2016-2017) in USD Billion
Table 22: South Korea Personal Care Appliances Market Size of Convenience Store (2016-2017) in USD Billion
Table 23: South Korea Personal Care Appliances Market Size of E-Commerce/Online (2016-2017) in USD Billion
Table 24: South Korea Personal Care Appliances Market Size of Other (2016-2017) in USD Billion

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