South Korea Household Cleaning Product Market Overview, 2028

South Korea Household Cleaning Product Market Overview, 2028

In South Korea Environmental awareness has been growing, leading to an increased demand for eco-friendly cleaning products. Consumers are seeking products that are biodegradable, free from harmful chemicals, and have minimal impact on the environment. Manufacturers are responding to this demand by developing eco-friendly lines of cleaning agents, including biodegradable detergents and natural-based disinfectants. In South Korea's fast-paced lifestyle, convenience and efficiency are highly valued. As a result, cleaning products that are easy to use and effective in achieving quick results are preferred. Time-saving cleaning solutions, such as pre-soaked wipes or all-purpose sprays, have gained popularity among busy households. While international cleaning brands are available, many South Korean consumers show a preference for local brands. Korean cleaning companies tailor their products to meet the specific needs and preferences of Korean households. This includes considerations for traditional Korean floorings like ""ondol"" (heated floor) systems and other cultural aspects related to cleaning routines. South Koreans have various cleaning rituals associated with specific events and holidays. Before major celebrations like Lunar New Year (Seollal) and Chuseok (Harvest Festival), people engage in deep cleaning known as ""seol-nal saebae"" and ""charye"" respectively. These practices are believed to bring good luck and fortune to the household.

According to the research report ""South Korea Household Cleaning Product Market Overview, 2028,"" published by Bonafide Research, the South Korea Household Cleaning Product market is expected to add USD 1.05 Billion from 2023 to 2028. Urbanization has led to smaller living spaces and busier lifestyles in South Korea. As a result, consumers often seek cleaning products that are efficient, easy to use, and can save time while delivering effective cleaning results. As the South Korean economy has grown, disposable income has increased for many households. This rise in disposable income has allowed consumers to invest in quality household cleaning products, including premium and specialized offerings. Demographic shifts, such as an aging population, can influence cleaning product preferences. Older consumers may seek products tailored to their needs, such as those offering better ergonomics or addressing mobility challenges. Integration with smart home systems and Internet of Things (IoT) technology can enhance the appeal of cleaning devices and products. Consumers may seek connected solutions that offer automation and remote control capabilities. The work-from-home culture, which has become more prevalent, may lead to increased use of cleaning products as individuals spend more time in their living spaces.

South Korean culture places a strong emphasis on cleanliness and hygiene. Keeping clothes clean and well-maintained is seen as essential for personal grooming and presenting oneself well in social settings. South Korea has a relatively high population density, and many households have multiple family members. With larger households, there is a higher demand for laundry detergent to accommodate the increased volume of laundry. The adoption of smart home technologies, including smart washing machines, can influence the choice of laundry detergent. Consumers may prefer laundry detergents that are compatible with their smart appliances for optimal performance. Seasonal changes, such as the arrival of monsoon season or colder weather, may impact laundry habits. During rainy periods or colder months, when clothes may take longer to dry outdoors, consumers may use more laundry detergent to maintain cleanliness. In addition, the pandemic has increased consumer focus on maintaining a clean and hygienic living environment. Surface cleaners and floor cleaners play a vital role in ensuring that surfaces are free from germs and bacteria. The demand for surface cleaners and floor cleaners extends beyond residential settings. Commercial establishments, offices, schools, and healthcare facilities require effective cleaning products to maintain cleanliness and hygiene. In addition, South Korea has been witnessing a growing awareness of environmental issues and the impact of chemicals on the environment. As a result, consumers in South Korea are seeking eco-friendly and sustainable alternatives, driving the demand for natural cleaning products.

Bathrooms have specific cleaning requirements due to the presence of various surfaces, such as tiles, porcelain, glass, and fixtures. Consumers seek specialized bathroom cleaning products designed to address these unique cleaning challenges effectively. The growing trend of home improvement and interior decoration in South Korea has resulted in increased attention to bathroom aesthetics. Consumers invest in cleaning products that help maintain the appearance and cleanliness of their bathroom spaces. South Korea has experienced an increase in the number of households due to factors like urbanization and changes in family structures. The growing number of households corresponds to a higher demand for household cleaning products, including those for bathrooms. In addition, South Korea has seen a significant rise in single-person households, especially among young adults and seniors. Individuals in single-person households may prioritize maintaining a clean and tidy kitchen environment, leading to increased demand for kitchen cleaning products. The property rental and management sector in South Korea has grown significantly, leading to increased demand for kitchen cleaning products to maintain rental properties in good condition.

Supermarkets and hypermarkets are the major retail channels for household cleaning products in South Korea. These stores offer a wide range of cleaning products from various brands, making them a convenient one-stop shopping destination for consumers. Some of the well-known supermarket and hypermarket chains in South Korea include E-mart, Lotte Mart, Homeplus, Shinsegae Department Store. Convenience stores in South Korea are small retail outlets that provide essential items, including household cleaning products, in easily accessible locations throughout cities and residential areas. Popular convenience store chains in South Korea include CU, GS25, 7-Eleven and more.

Considered in this report
• Geography: South Korea
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• South Korea Household Cleaning Product market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product
• Laundry Detergents (Powder, Liquid, Pod, Fabric Softeners and Conditioners, Stain Remover)
• Dishwashing Products (Liquid, Tablet, Bar, Powder, Paste)
• Surface Cleaner / Floor Cleaner (Floor cleaner, Specialized Cleaner, Multi-Purpose)
• Toilet Care Products (Liquid, In-cisterns & rim Block, other)
• Glass Cleanser Products

By Nature
• Chemical
• Natural

By Application
• Fabric
• Kitchen
• Floor
• Bathroom
• Others (Windows)

By Distribution Channel
• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail Stores
• Other Distribution Channels

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Household Cleaning Product industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.