South Korea Deodorant Market Overview, 2027

South Korea Deodorant Market Overview, 2027

A deodorant is a constituent which has applied to the body to prevent body odour due to bacterial breakdown of perspiration in the foot, armpits and groin and in some cases for vaginal secretions. A subclass of deodorants, called antiperspirants. These antiperspirants prevent sweating itself in human body, normally by blocking the sweat glands. Other varieties of deodorant allow sweating but prevent the bacterial action on body sweat; therefore human sweat only has an evident smell when bacteria decompose it.

According to the research report, South Korea Deodorant Market Overview, 2027,” published by Bonafide Research, the market is anticipated to add USD 0.06 Billion by 2027. Based on product type, deodorant spray holds the largest share in the market, while deodorant sticks are expected to have significant growth during the forecast period. Based on end users, the women's segment holds the largest market, while the men's segment is expected to grow more during the forecast period. Based on distribution channel, the offline segment holds the majority of market share, while the online segment is expected to have an impressive growth rate during the forecast period. On the basis of packaging material, plastic packaging holds the largest market share in the market and is expected to grow during the forecast period.

Most Koreans do not have body odor is not a mere myth. The reason they do not smell despite undergoing high activity is not due to treatment. However, this is none other than the genes in the chromosomes of their bodies. Most Koreans also don’t smell bad even though they don’t wear deodorant. Like many food items in summer, deodorant also becomes an important part of life. In summer, people troubled by the smell of sweat take a lot of deodorants. But, Korea is a place where people wear deodorants. (Deodorant Use in Korea) Live away from it and very few people use it. Everyone said that deodorant would be difficult to find in South Korea, and even when found, it would be expensive and/or ineffective. But it turns out that Koreans are genetically mutated to have less of a sweating problem than others. With summer just around the corner, many Koreans are worried about body odor from sweaty armpits.

Most deodorant brands are not produced in Korea and are delivered from other parts of the world. These products can be purchased in beauty and convenience stores as well as online stores as well. They are Crystal Body Deodorant, Azzaro, Carolina Herrera, Nivea, Old Spice, and Axe.

COVID-19 Impact on Deodorants Market
The outbreak of COVID-19 has affected the growth of the deodorant market negatively. Deodorant is a personal care hygiene product which helps to stops bacterial growth on the skin and keeps fresh. During the pandemic, deodorant is not considered as a necessary product; therefore, the demand for the deodorant has decreased during pandemic. The COVID-19 epidemic has forced the countries to impose lockdown, which has disrupted the distribution and supply chain. There was restriction on the export and import of deodorants as it was not an important product. The production method for new batches of deodorant had become a major challenge for the companies due to the limited availability of logistic issue, labor and disrupted raw material supply.

Considered in this report
• Geography: South Korea
• Historic year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report
• South Korea Deodorant market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Spray
• Roll on
• Gel
• Stick
• Creams
• Wipes
• Others

By Packing Materials
• Metal
• Plastic
• Others

By End User
• Men
• Women
• Others

By Distribution Channel
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Deodorant industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.