South America Vacuum Cleaner Market Outlook, 2028

South America Vacuum Cleaner Market Outlook, 2028

Vacuum cleaners have been used in South America since the early 1900s. The first vacuum cleaner was introduced in Brazil in the 1920s and immediately became a household necessity. Manufacturers began mass-producing vacuum cleaners in response to rising demand for household equipment. Vacuum cleaners were popular in South American houses in the 1960s, but their design and functionality were still limited. In the 1970s, the first cordless vacuum cleaners were launched, making it easier for people to clean their homes without having to deal with cables and wires. As the South American economy expanded, vacuum cleaners became more affordable and available to the common customer. Vacuum cleaners became a significant tool in the cleaning sector in the 1990s, with hotels, schools, and companies using them. With the development of robotic and stick vacuums in the 2000s, vacuum cleaners witnessed significant technological improvements. Cleaning became more efficient and convenient as a result of these advancements. Today, South American consumers can choose from a large variety of vacuum cleaners with a variety of features and designs. Brazil dominates the South American vacuum cleaner market. Due to its enormous population and expanding middle class, Brazil is South America's largest vacuum cleaner market. The vacuum cleaner market in other South American countries is expanding, but it is still considered to be in its early stages of development. Argentina, Chile, and Colombia are also seeing a large growth in vacuum cleaner consumption. The middle class is growing in these countries, and people are becoming more aware of the benefits of having a vacuum cleaner.

According to the research report, “South America Vacuum Cleaner Market Outlook, 2028”, the market is anticipated to grow at a CAGR of 9.43% during the forecast period. South America's expanding disposable incomes and economic expansion have raised demand for high-end vacuum cleaners. People are more interested in getting premium quality vacuum cleaners to preserve cleanliness and hygiene in their homes as their standard of life rises. Rapid urbanisation and city growth have increased the number of dwellings and residential buildings in South America. As a result, demand for vacuum cleaners has surged as people become more concerned with preserving cleanliness and hygiene in their homes. South America's demand for vacuum cleaners has increased due to changing lifestyles and an increased interest in personal grooming and hygiene. People are becoming more aware of keeping their houses clean and are investing in high-end vacuum cleaners. Vacuum cleaners have become more economical and user-friendly as a result of continual innovation and technological developments, increasing their popularity throughout South America. Many consumers choose the latest vacuum cleaners because they include features such as HEPA filters, cordless operation, and silent operation.

The market segments are Canister, Upright, Robotic, Central, Dry, Wet, and Other, which includes Back & Pneumatic. The market was dominated by canister vacuum cleaners, which accounted for more than 65% of the total. The introduction of HEPA-filtered canister vacuum cleaners, which are less prone to produce pulmonary side effects including allergies and asthma, is predicted to increase the segment's future growth prospects. The robots segment is predicted to grow at a CAGR of more than 12% over the forecast period. The robotic vacuum cleaner is driven by factors such as rising disposable incomes, increasing urbanization, and growing awareness about smart home technologies. In countries like Brazil, Argentina, and Colombia, there has been a growing demand for robotic vacuum cleaners, as people are becoming more conscious about their health and hygiene. The COVID-19 pandemic has further increased the demand for these devices, as people seek to keep their homes sanitized and germ-free.

The residential sector accounted for more than 63% of South America vacuum cleaner market revenue in 2022. Because of the broad acceptance of the WFH paradigm, people are now confined to their homes, necessitating the timely completion of daily tasks. As a result, there is a greater need for household items, notably cleaning materials. Household vacuum cleaner demand will be driven by the desire to keep residences clean, as well as a rise in allergy and asthma problems caused by dust and dirt in domestic settings. Furthermore, the increasing availability of improved technology capable of capturing even the smallest pollutants is driving market growth in residential applications. The commercial segment, which includes offices, schools, and hospitals, is estimated to grow at a CAGR of 10%. Burgeoning demand for cleanliness, a growing building industry, rapid urbanisation, increasing automation, and government backing are driving the rapid rise of the South American commercial market.

The market is divided into two categories based on the type of cord: corded vacuum cleaners and cordless vacuum cleaners. The Corded Vacuum Cleaner dominates the industry with a market share of roughly 68% due to features such as high suction power and dust capacity. The market for cordless vacuum cleaners is expected to develop at an 11.50% CAGR through 2028. Because of their portability and convenience, cordless vacuum cleaners have grown in popularity in South America. As a result, major vacuum cleaner manufacturers have expanded production and marketing of cordless models.

Based on distribution channel, the market is segmented into two segments: online and offline. The offline section includes supermarkets and hypermarkets, specialized stores, and other enterprises. The offline category leads the Vacuum Cleaner with a revenue share of more than 64% in 2022 due to convenient availability, cost, and the ease of freely checking the goods. The online segment is predicted to grow at a 12.34% CAGR during the projection period. Online retail is quickly expanding in South America, with many buyers choosing to buy vacuum cleaners through e-commerce platforms. Leading shops such as Amazon, MercadoLibre, and others offer a diverse choice of vacuum cleaners at affordable costs, making it easy for consumers to find the correct one.

Covid-19 Impact:
The South American vacuum cleaner market has been severely impacted by the Covid-19 outbreak. Consumer spending fell sharply as a result of the outbreak, with people focusing more on necessities. As a result, demand for vacuum cleaners fell as consumers’ prioritised purchasing food, medical supplies, and other necessities. However, as the economy improved, the market began to rebound, with customers regaining confidence in their financial status and resuming purchases of non-essential products. The sector is also benefiting from the increase in e-commerce, as consumers prefer online buying during the pandemic due to the convenience and security it provides.

Major Companies present in the market:
Miele, BSH Home Appliances Ltd, Samsung Electronics Co., Ltd., LG Electronics, Inc., Dyson, KARCHER, AB Electrolux, Nilfisk Group, Koninklijke Philips N.V., Tennant Company, Goodway, Numatic International Ltd

Considered in this report
• Geography: South America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• South America Vacuum Cleaner market with its value and forecast along with its segments
• Country-wise Vacuum Cleaner market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:
• Brazil
• Argentina
• Colombia

By Application Type:
• Residential
• Commercial
• Industrial

By Product Type:
• Canister
• Robotic
• Central
• Dry
• Wet
• Upright
• Others (Back, Pneumatic, Handheld, Drum, etc.)

By Corde Type:
• Cordless Vacuum Cleaner
• Corded Vacuum Cleaner

By Distribution Chanel:
• Online
• Offline

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Vacuum Cleaner industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.