South America Electric Fan Market Outlook, 2027

South America Electric Fan Market Outlook, 2027

South America is a relatively hot and humid region as compared to North America. Increasing temperatures will make space cooling a necessity to maintain comfort and protect human health, and rising income levels will allow more people to purchase electric fans. Adoption rates are higher among households living in higher quality dwellings in urban areas and among those with higher levels of education. The need to sustain electricity expenditure in response to higher temperatures can also create opportunities to adapt to more and more fans. The increasing demand for energy-efficient fans is used in various end-user applications, ranging from ceiling fans for domestic use to multiple blade fans of varying sizes and dynamic airflow that are used in different industrial cooling equipment and efficient airflow. As compared to air conditioners, electric fans contribute to low GHG emissions and generate fewer electricity bills. South America largely imports electric fans from China and other countries.

According to the research report, South America Electric Fan Market Outlook, 2027, published by Bonafide Research, the market is expected to grow at a CAGR of 5.28% in terms of value. In terms of volume, it grew from 22 million units in 2016 to 25.12 million units in 2021. The average selling price of electric fans is constantly on the rise, contributing to higher revenues. Argentina is expected to be growing rapidly at a CAGR of 5.56%, creating more demand for electric fans in coming years. Floor standing or pedestal fans are expected to be in high demand as they can be easily displaced. Smart technology ceiling fans will be in great demand in South America over the forecast period. However, the high prices of smart fans are expected to hinder market growth.

With a 44% market share, ceiling fans are the most widely used in the region. This is because fans keep the room space cooler and uniformly blow air and circulate it in the room. The modern generation of BLDC fans are the best ceiling fans on the market right now. BLDC ceiling fans stand for Brushless direct current ceiling fans. They are reliable, cost-effective, long-term, high-performance, and smart. They do not have brushes in the engine; instead, they place magnets for the motor’s synchronised operation. The motor is powered by direct current via an inverter or a switching power supply, making it efficient. Most BLDC ceiling fans have a 5-star energy rating of 25-40 watts, which are 40-70% less than standard fans. Also, BLDC fans do not require the installation of an additional regulator, which saves 200–500 rupees upstream. Instead, they are wirelessly controlled with the help of remote air conditioners. Some of these fans come with remote control, which makes it easier for you to manage them. Additionally, huge consumer demand for technologically advanced consumer durables is a major factor driving the South American ceiling fans market at a CAGR of 4.77% over the forecast period.

Based on fan size, the medium segment is expected to be the fastest growing for the residential ceiling fan market during the forecast period at a CAGR of 4.34%. The medium-sized ceiling fans are designed for rooms in the house, such as bedrooms, hallways, mudrooms, and porches. A small ceiling fan is suitable for individual rooms efficiently. The lack of air ventilation in urban, congested rooms and workplaces is expected to encourage the use of ceiling fans. They are lightweight and user-friendly. Large fans in commercial applications are expected to grow at a faster rate over the forecast period.
Major Companies present in the market: Luminance, Westinghouse Electric Corporation, Hunter Fan Company, Minka Lighting Inc, Midea Group, and Usha International Limited.

Considered in this report
• Geography: South America
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report
• South America Electric Fan market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report
• Brazil
• Argentina
• Columbia

By Electric Fan Type in the report
• Ceiling Fan
• Wall mount
• Desk/ Table Fan
• Floor Standing/ Pedestal Fan
• Others ( battery operated, etc)

By Application in the report
• Household use
• Commercial use

By Technology in the report
• Smart fan
• Non-smart fan

By Ceiling Fan type in the report
• Standard Fan
• Decorative Fan
• High Speed Fan
• BLDC (energy saving) fan
• Others (LED fan, etc)
By Ceiling Fan size in the report
• Small
• Medium
• Large

By Ceiling Fan Application in the report
• Household use
• Commercial use

By Ceiling Fan Sales Channel in the report
• Online
• Offline

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to electric fan industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.