South America Baby Car Seat Market Outlook, 2027

South America Baby Car Seat Market Outlook, 2027

Proper use of car safety seats helps keep children safe. High disposable income and increasing spending on passenger cars are also creating a positive impact on the baby car seat market. The recent publication of Bonafide Research under the title “South America Baby Car Seat Market Outlook, 2027” classified the market into baby car seat types and sales channels, across countries.

South American parents are significantly less likely to put their kids in car seats, and parents who did have car seats are less likely than other parents to install and use them correctly. This posed the biggest challenge in the region, and thus not allowing the market to grow any more than 4% in the global market. The region accounted for a market value of around USD 204 Million in the year 2021. Currently, the developing countries in South America witnessed rapid urbanization, which led to an increase in disposable income and dual-earning families. This is expected to be boosting the market growth at an anticipated CAGR of almost 10%, in the forecasted period.

Even though the overall penetration is low in the region; the market is dominated by the infant baby car seat type, which accounted for nearly 30% of the total market. However, on the other hand, there has been a decline in the birth rate in South American countries like Brazil & Argentina which is now one of the major concerns in the market. As a result of increased unemployment rates in these countries, people have developed reticence toward marriage and family planning. This is likely to be a threat to the overall market growth, restricting the segment of the convertible baby car seat segment to only reach a value of around USD 71 Million, even though growing with a high anticipated growth rate.

While half of the region struggles with unemployment, the other half is enjoying rapid urbanization. This uneven distribution shrugs off the possibility of optimum market growth. The region has been witnessing an increase in the organized retail which ensures the availability of baby care products. This is proved by the fact that the hypermarket & supermarket segment accounts for nearly half of the market share. The emergence of e-commerce sites and the increase in online shopping behavior is expected to change the market dynamics, and allow the online segment in the region to grow at almost14% CAGR, considerably the highest in the market. This high CAGR is due to the increasing internet penetration along with the higher adoption rate of the overall E-commerce business.

In 2010, the new Brazilian child restraint law came into force which was aimed at a stricter control over child motor vehicle occupant safety than most such legislation worldwide. The market of the baby car seat in the South American region is led by Brazil, which held to almost 50% in 2016 itself. In January 2018, Argentina passed a legislative change that establishes that children under the age of 10 must travel securely on the rear seat with an approved child restraint system suitable for their weight and size. However, it is insufficient because age is not a valid indicator for this type of situation: the valid measurement is height. Even though Columbians have been a victim of violent internal conflicts for the last 5 decades, the major reason for the infant death rate is road accidents. This increased rate of fatalities due to accident has somewhat created awareness amongst the consumer about the benefits of using Baby car seat. The companies are focusing on new product developments, market expansion, and technological advancements, to sustain the market competition and increase the sales of the product.

COVID-19 Impact
The pandemic affected the baby car seat market adversely with the disturbance of supply chain and fluctuating raw material prices. With the travel restrictions in place the use of baby car seat itself became low and decreased the demand for the product. Along with this the pandemic also bought economic uncertainty in the region which further decreased the demand for the product which is already not seen as an essential.

Companies Included: Uppababy, YKO Child Product Co., Ltd., Zhejiang Ganen Technology Co., Ltd., Brevi Milano SpA, Mothercare PLC, Newells Brands, HTS Besafe As., Dorel Industries Inc.

Considered in the report
• Geography: South America
• Base year: 2020
• Historical year: 2015
• Forecasted year: 2026

Countries covered:
• Brazil
• Columbia
• Argentina

Aspects covered in the report
• Market Size by Value for the period (2016-2027F)
• Market Share by Product Type (Infant, Booster, Combination & Convertible)
• Market Share by End User (Hypermarket & Supermarket, Speciality Stores & Online)
• Market Share by Country
• Market Share by Company

The approach of the report:
We keep an eye on evolving markets and try to evaluate the potential of the products and services. If we find the market interesting, we start working on it and create the desired table of content, considering all aspects of the business. We start by creating separate questionnaires for C-level executives, national/regional sales personnel, company owners, dealers, distributors, and end-users. Once the questionnaires have been finalized, we start collecting the primary data (mostly through phone calls) and try to understand the market dynamics regionally or tier-wise. This process gives us in-depth details of the market, including all present companies, the top-performing products with reasons why they dominate; we get the details of new players and their innovative approaches; market trends; dynamics; and all the small details of the market. After the collection of primary inputs, we then cross-check the same with secondary sources that include associations, trade journals, annual reports, paid databases, newspapers, magazines, press releases, government sources, etc. From this, we get a rough estimate of the market and start checking existing product price variants, trade, production, raw material scenarios, policies and regulatory landscape, etc. Then, to finalize the market, we start collecting financials of each player present in the market, including limited, private limited, and LLPs. Moreover, we perform cross-industry and cross-region analysis of the product, and based on collected primary inputs and using statistical modeling, we start forecasting the market. We follow our forecasting algorithm, which is unique for each product but gives more weight age to primary inputs. At the same time, the content team starts preparing company profiles, market dynamics, market trends, five forces, PEST analysis, etc. Once the data is verified by the data expert, the team (primary team, content team, and data team) together crosscheck the segmentations, validate the market, and then the designing team starts plotting the graphs. Once the file is ready, the content team completes the report and makes sure that all the discussed points have been covered and provides their valuable inputs in the form of strategic recommendations for new as well as existing players. The QC team then checks the overall report that includes spell check, data verification, and makes the same dispatch ready and error-free.

Intended Audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Consumer goods and Service industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.