South America Automotive Steering Market Outlook, 2029

South America Automotive Steering Market Outlook, 2029

The South American automotive steering market is a diverse and rapidly evolving sector, encompassing a broad range of cultures, climates, and consumer preferences across the region. Historically, the market has experienced significant growth alongside the increasing demand for vehicles and expanding automotive production in countries like Brazil, Argentina, and Colombia. Key players in this industry include both Global automakers like general motors, ford, and volkswagen, as well as local manufacturers catering to specific regional needs and tastes. The cultural significance of vehicles varies widely across South America, from the bustling streets of urban centers to the challenging terrains of rural areas. Geographically, the market covers a vast and diverse landscape, ranging from densely populated coastal cities to remote rural regions in the amazon basin and the andes mountains. This diversity impacts the demand for various types of steering systems, such as electric power steering (eps) for urban vehicles requiring agility and maneuverability, and hydraulic power steering (hps) for heavier vehicles navigating rough terrains. As the South American automotive steering market continues to grow and evolve, factors such as urbanization, economic development, and changing consumer preferences will shape its trajectory. For instance, the increasing demand for fuel-efficient vehicles in response to rising environmental concerns and stringent emissions regulations will drive the adoption of eps systems, which offer better fuel efficiency compared to hps. Additionally, the emergence of new market segments, such as semi-autonomous and autonomous vehicles, will require advanced steering technologies, further propelling innovation and expansion in the region. Government policies and regulations play a crucial role in shaping the market, with varying safety and environmental standards impacting the production and use of steering systems. While some countries have stringent regulations in place, others may have more lenient enforcement or cultural attitudes towards vehicle safety and emissions. As governments across South America increasingly focus on improving road safety and reducing environmental impact, the demand for advanced and efficient steering systems is expected to rise.

According to the research report ""South America automotive steering market outlook, 2029,"" published by Bonafide research, the South America automotive steering market is anticipated to add more than USD 300 million from 2024 to 2029. In the South American automotive steering market, several factors contribute to its unique dynamics and shape industry strategies. One significant factor is the region's diverse geographical landscape, which includes densely populated urban centers, rugged mountainous terrains, and vast open plains. This diversity poses challenges for steering system manufacturers who must cater to the varying needs and preferences of drivers navigating different environments. Cultural influences play a pivotal role, with South American consumers often prioritizing style, comfort, and performance in their vehicle choices, which directly impacts their expectations from steering systems. Key strategies employed by industry players include product diversification to offer a wide range of steering solutions tailored to different vehicle segments, driving styles, and road conditions prevalent across the region. As more individuals embrace personal mobility and the demand for vehicles continue to rise, the need for advanced and reliable steering systems is becoming increasingly crucial. To meet this demand, industry players employ various strategies, including product innovation and customization. Companies invest heavily in research and development to create steering systems that combine precision, responsiveness, and intuitive control, catering to the diverse needs and preferences of South American drivers. The technological advancements play a crucial role in shaping the market, with manufacturers integrating features such as electric power steering (eps), active front steering, and steer-by-wire systems into their products. These innovations not only enhance vehicle handling and performance but also offer improved fuel efficiency, safety, and connectivity options, aligning with the evolving needs of modern drivers. Regulatory factors significantly influence the market dynamics, as governments across South America implement stringent safety standards and emission regulations. Steering system manufacturers must ensure compliance with these regulations, driving innovation in areas such as advanced driver assistance systems (adas) and autonomous driving technologies, which rely heavily on precise and responsive steering systems. Sustainability trends are also gaining momentum, with a growing focus on lightweighting and the use of alternative materials in steering components. Manufacturers are exploring the potential of lightweight materials like aluminum, magnesium, and advanced composites to reduce the overall weight of steering systems, thereby enhancing fuel efficiency and reducing emissions.
major drivers

• Government policies and incentives: Government policies and incentives aimed at enhancing vehicle safety, reducing emissions, and fostering local manufacturing influence the automotive steering market in the region. Incentives encouraging electric vehicle adoption or domestic production may impact the demand for steering systems.
• Infrastructure development: Investments in transportation infrastructure, such as roads, highways, and public transit systems, directly affect vehicle usage patterns and steering system demand in South America. Infrastructure development initiatives drive market growth by improving vehicle access and expanding the automotive market in the region.

major challenges

• Economic instability:Fluctuations in currency value, inflation, and political uncertainty pose challenges for investment and growth in the automotive steering sector.
• Infrastructure deficiencies: Poorly maintained roads and limited transportation networks impact vehicle accessibility and increase operational costs.
• Regulatory complexity: Complex and inconsistent regulatory frameworks across countries complicate compliance and market entry.

Market Trends

• Electrifying steering systems: Electric power steering (eps) systems are becoming more and more common in the South American automotive steering sector, which is characterized by a shift towards electrification. Compared to conventional hydraulic power steering systems, eps provides increased fuel economy, lower emissions, and enhanced maneuverability, making it a desirable choice for both manufacturers and customers.
• Growing adoption of adas and safety features: Adoption of advanced driver-assistance systems (adas) is on the rise in South America as safety rules get stricter and consumer awareness of car safety rises.
Power steering are leading in the South America’s automotive steering market due to their advanced safety, performance, and fuel efficiency benefits to market trends.

The South American automotive steering market is experiencing a significant shift towards electric power steering (eps) systems, driven by the adoption of stricter fuel economy and pollution standards that align with North American regulations. As automakers seek solutions to lower energy consumption, reduce fuel usage, and decrease co2 emissions, eps has emerged as a viable technology. This shift not only helps manufacturers comply with regulatory requirements and avoid penalties but also resonates with the growing number of eco-conscious consumers in the region who prioritize sustainability and environmental impact. The rise of advanced driver-assistance systems (adas) in South America is another factor contributing to the growing preference for eps. Features such as lane departure warnings, automated emergency braking, and semi-autonomous driving capabilities require precise and consistent steering control. Eps excels in delivering this level of accuracy, making it an ideal choice for seamless integration with these advanced features. Furthermore, eps provides consistent steering performance at lower speeds and on challenging terrains, which is particularly beneficial in South America, where infrastructure expansion includes areas with unpaved, rough, or winding roads. By ensuring a smoother and safer driving experience, eps helps meet increasing consumer and regulatory demands for improved vehicle stability and safety. The affordability remains a crucial concern for South American consumers. While eps offers long-term cost savings through reduced maintenance requirements compared to hydraulic power steering (hps) systems, its initial cost can be slightly higher. To address this challenge, automakers and steering system manufacturers are investing in research and development to create cost-effective eps solutions that cater to the price-sensitive South American market without compromising quality and performance. These efforts include optimizing component designs, exploring alternative materials, and streamlining production processes to reduce costs and enhance efficiency.

Commercial vehicles are growing in the south america’s automotive steering market due to their infrastructure development and increasing trade to market trends.

Infrastructure development plays a crucial role in the growth of commercial vehicles in South America. Governments across the region are investing heavily in improving roads, bridges, and other infrastructure projects, which necessitate the use of trucks and other heavy vehicles for construction, logistics, and transportation purposes. This increased activity generates demand for more commercial vehicles capable of navigating challenging terrains, thereby driving the growth of robust and advanced steering systems. The expansion of regional trade also contributes to the growth of the commercial vehicle sector. As South American countries strengthen their economic ties and engage in cross-border trade, the need for reliable transportation to move goods between nations increases. This rising demand for efficient freight services leads to an increase in the production and sales of trucks and buses equipped with advanced steering systems that ensure safety, stability, and maneuverability. Urbanization is another driving force behind the growth of commercial vehicles in South America. As more people migrate to urban areas, the demand for public transportation, goods, and services rises. Consequently, the number of buses and trucks required to meet these needs grows, leading to an increased demand for steering systems that can handle the unique challenges of urban environments, such as narrow streets and frequent stops. The growing emphasis on fuel efficiency and reduced emissions in commercial vehicles is leading to the adoption of advanced steering technologies like electric power steering (eps) systems. These systems not only offer improved fuel economy and lower emissions but also enable seamless integration with advanced driver-assistance systems (adas), which are gaining popularity in the commercial vehicle segment to enhance safety and driver comfort.

Steering gear is leading in the South America’s automotive steering market due to its growing vehicle production, increasing adoption of advanced steering technologies to market trends.

The expanding automotive industry in South America serves as a solid foundation for the growth of the steering gear market. As vehicle production rates increase to meet rising demand, the requirement for reliable and efficient steering gears becomes more important. Both local and international automakers are investing in the region, establishing manufacturing facilities and creating a robust supply chain that supports the production and distribution of steering gears. The growing adoption of advanced steering technologies, such as electric power steering (eps) and steer-by-wire systems is another key factor driving the leadership of steering gears in South America. These innovative systems offer numerous benefits over traditional hydraulic power steering, including improved fuel efficiency, reduced emissions, and enhanced driving comfort. As South American countries adopt stricter emissions and fuel economy regulations, the demand for advanced steering gears that can help automakers comply with these standards is expected to grow further. Additionally, the increasing integration of advanced driver-assistance systems (adas) and semi-autonomous driving features in vehicles relies on precise and reliable steering gears. As these technologies gain traction in the South American market, the need for steering gears capable of seamlessly integrating with adas and providing accurate steering control becomes more critical. This trend positively impacts the leadership of steering gears in the region's automotive steering market. The growing focus on vehicle safety in South America, driven by both consumer demand and regulatory requirements, contributes to the leading position of steering gears. Steering gears play a vital role in ensuring vehicle stability, control, and responsiveness, making the m essential components for enhancing safety features in both passenger cars and commercial vehicles.

Oem’s are leading in the South America’s automotive steering market due to its strong partnerships with Global automotives to market trends.

South America's large multinational automotive manufacturers have fostered strong oem partnerships, which in turn have fueled the expansion of the automobile steering industry. Oems can now provide steering systems that are precisely engineered for different car models thanks to these relationships, guaranteeing both top performance and safety. Oems are now at the forefront of the steering sector and are an essential part of the automotive supply chain in the area. To keep up with the ever-changing needs of the automotive industry, South American oems are regularly investing in r&d to innovate and build cutting-edge steering systems. Because of their dedication to innovation, they are able to outperform their rivals and hold the top spot in the industry. Oems are propelling the expansion of the automotive steering market in South America through the development of advanced driver-assistance systems (adas), steer-by-wire technologies, and fuel-efficient electric power steering (eps) systems. Oem leadership in the region can be attributed, in large part, to their emphasis on localizing production. Oems can save lead times, lower transportation costs, and better meet the unique needs of the market by setting up manufacturing facilities and supply chains in South America. Additionally, by promoting economic expansion and employment creation, this localization strategy strengthens their position as industry leaders. Oems are being pressured to create steering systems that meet the strict safety and emissions standards set by South American governments.

The Brazil is leading in the automotive steering market in South America due to its robust technological innovation ecosystem, strong manufacturing capabilities, and significant investments.

Brazil stands out as the undisputed leader in the automotive steering market within the South American region. This preeminence can be primarily attributed to the country's well-established and thriving automotive manufacturing sector, which serves as a potent driving force behind the demand for steering systems. Brazil boasts a robust automotive industry, with major Global automakers, including volkswagen, general motors, ford, and fiat, having set up extensive production facilities within its borders. These manufacturers rely heavily on locally sourced steering components and systems, fueling the growth of the domestic steering market. Furthermore, the Brazilian government has played a pivotal role in fostering a conducive environment for the automotive industry through supportive policies and initiatives. Programs like inovar-auto, launched in 2012, have incentivized automakers and suppliers to increase local production and research and development activities through tax incentives and other benefits. Key developments in the Brazilian automotive steering market include the increasing adoption of advanced technologies like electric power steering (eps) and active steering systems. As the demand for fuel-efficient and technologically advanced vehicles grows, Brazilian automakers are incorporating these cutting-edge steering solutions into their product offerings. Suppliers are investing in research and development to meet these evolving needs, driving innovation in the steering market. The significant development is the emphasis on lightweighting and the use of alternative materials in steering components. With a focus on improving fuel efficiency and reducing emissions, suppliers are exploring the use of lightweight materials like aluminum, magnesium, and advanced composites in steering systems.


Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Automotive Steering market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type of Steering System
• Manual Steering
• Power Steering (Hydraulic Power Steering, Electric Power Steering)
• Others(Variable Gear Ratio Steering,Rack and Pinion Steering, Recirculating Ball Steering)

By Vehicle Type
• Passenger Vehicles (Cars, SUVs, Vans)
• Commercial Vehicles (Trucks, Buses)
• Off-road Vehicles (ATVs, UTVs, Dirt Bikes)

By Component
• Steering Column
• Steering Wheel
• Steering Gear
• Steering Pump
• Steering Sensor
• Others

By End Use
• OEMs (Original Equipment Manufacturers)
• Aftermarket

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the automotive steering industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.
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