South America Air Fryer Market Outlook, 2028

South America Air Fryer Market Outlook, 2028

The trade conflict between the United States and China is driving strong growth in the South American Air Fryer industry. Brazil, Argentina, and Colombia are growing as investment centres for international investors, and their individual governments are focusing on internal development efforts such as the construction of special economic zones (SEZs) for more strong economic development. South America, for example, has over 500 SEZs that house around 10,000 businesses and over one million employees. SEZs include industrial parks and development zones that promote technological advancement. Governments' expansionary monetary policies and a favourable investment climate are boosting economic growth and strengthening the country's manufacturing sector, which is indirectly translating into demand for consumer electronics and home appliances.

According to the research report, South America Air Fryer Market Outlook, 2028, published by Bonafide Research, the market is anticipated to grow at 10.56% CAGR during the forecast period. Consumption of low-fat, healthy alternatives have increased as a result of growing health consciousness and awareness of the negative consequences of bad diets. This has also had an impact on purchasing habits, particularly for kitchen appliances. Consumer preferences, such as a decrease in junk food consumption and an increase in the popularity of low-fat or low-oil-based cuisine, have prompted kitchen appliance makers to provide distinctive health-conscious solutions. Modern air fryers cook food with only around one teaspoon of oil while circulating hot air. This is marketed as a guilt-free, healthy alternative to popular fried dishes. Furthermore, cancer and pancreatic disorders have been linked to abnormal chemical accumulations such as acrylamide. As a result, people worldwide prefer low-oil or air-fried items, which increases sales.

Brazil, Argentina, and Colombia dominate the South American Air Fryer market. Manufacturers have a lucrative opportunity to expand due to the high penetration rates of Air fryers in these nations. Brazil is estimated to account for the biggest share of the South America Air Fryer market over the forecast period due to its dominance in this industry. The health-conscious generation needs technology that allows them to indulge in their favourite food without guilt. An air fryer comes in helpful in this situation because it makes fried delights with little to no oil. Furthermore, because it saves money, the modern and efficient heating system runs smoothly, making it easier for end users to adopt. Conventional frying consumes a lot of oil, gasoline, and labour, but an air fryer consumes very little oil and produces virtually the same taste. As a result, the use of air fryers in ordinary families is expected to increase during the projected period.

Based on product type, the South American market is segmented into Basket and Paddle type air fryers. Basket-style air fryers are expected to account for more than 66% of the market in 2022 because they are gentler on battered and coated foods like onion rings and home-battered dishes, and they have fewer moving parts, which may result in a longer life span. Paddle-style air fryers are predicted to grow in popularity throughout the forecast period since they can cook liquid products like risotto and curries and do not require human supervision while cooking because they turn the fries themselves.

The South American market, according to the report, is classified into two Device types: manual air fryers and electric air fryers. With a market share of more than 68%, the Electric Air Fryer leads the pack. This is attributed to increased use of digital equipment, increased need for automation, and increased health awareness. According to the report, the market is classified into residential and commercial applications. Consumers in the home sector prefer new multipurpose air fryers to traditional deep fryers. As a result, market organisations are more motivated to provide more complex, compact, and user-friendly items to fulfil the needs and demands of the residential zone. As a result, in 2022, the residential sector accounted for more than 85% of the market. On the basis of distribution channel, the market is separated into two parts: offline and online. Because of the increasing number of supermarkets and retail stores in South America, the offline channel, which comprises supermarkets and hypermarkets, retail stores, specialty stores, and so on, accounts for more than 90% of the market. Furthermore, the internet channel is expected to grow rapidly during the projection period due to factors such as convenience, comfort, cost savings, and so on.

Major Companies present in the market:
Koninklijke Philips N.V., BLACK+DECKER Inc., Breville Group Ltd, Groupe SEB, Newell Brands, 'De' Longhi Group, Gorenje, Conair Corporation

Considered in this report
• Geography: South America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• South America Air Fryer market with its value and forecast along with its segments
• Country-wise built-in kitchen appliances market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:
• Brazil
• Argentina
• Colombia

By Device Type:
• Manual Air fryer
• Electric Air fryer

By End Users:
• Commercial
• Residential

By Distribution Channel:
• Offline
• Online

By Product Type:
• Basket Air Fryer (Drawer)
• Paddle Air Fryer (Lid)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Air Fryer industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.