South Africa Wine Market Overview, 2028

South Africa Wine Market Overview, 2028

South Africa, a land of breath-taking landscapes and diverse cultures, is not only renowned for its natural beauty but also for its exceptional wines. The South African wine market has emerged as a dynamic and vibrant industry that showcases the country's rich viticultural heritage and expertise. With a history spanning centuries, South African wines have steadily gained recognition on the global stage, captivating connoisseurs with their unique flavors, craftsmanship, and commitment to sustainability. South Africa's winemaking tradition dates back to the 17th century when the Dutch settlers first established vineyards in the Cape of Good Hope. Over the years, the wine industry evolved and flourished, blending European winemaking techniques with the region's distinct terroir. However, due to political and economic challenges, the industry faced limitations during the apartheid era. Nevertheless, since the country's democratic transition in the early 1990s, the wine market has undergone a remarkable transformation, embraced innovation and carved a niche for itself in the international wine community. South Africa's wine industry benefits from its exceptional geographic location. The Cape Winelands, situated near the country's southwestern coast, boast a unique combination of maritime and Mediterranean climates. These ideal conditions, coupled with diverse soil types and varying elevations, provide winemakers with a remarkable diversity of grape varieties and styles. From the coastal regions influenced by cool ocean breezes to the warmer inland valleys, each wine-producing area contributes its own distinct character and flavour profiles to the overall tapestry of South African wines.
According to the research report South Africa Wine Market Overview, 2028, published by Bonafide Research, The South Africa Wine Market is expected to add more than 2.87 Billion by 2028. South Africa has one of the oldest winemaking histories outside of Europe. The first vineyards were established in the Cape of Good Hope in the mid-17th century by Dutch settlers. South Africa is home to the unique Pinotage grape, a cross between Pinot Noir and Cinsaut (also known as Hermitage). Pinotage is often considered the signature grape of South Africa and produces robust red wines with distinctive flavors. South Africa is renowned for its Chenin Blanc wines. The country produces exceptional examples of this versatile white grape, ranging from dry and crisp styles to complex and honeyed dessert wines. The South African wine industry is at the forefront of sustainable viticulture. Many wineries prioritize eco-friendly practices such as organic and biodynamic farming, water conservation, and biodiversity preservation. South Africa is a leader in fair trade wine production. Several wineries have achieved fair trade certification, ensured ethical treatment of workers and provided social development programs for local communities. The Cape Winelands, located near Cape Town, is a picturesque region famous for its wine production. It encompasses several wine routes, including Stellenbosch, Franschhoek, and Constantia, offering visitors a chance to explore and taste wines from diverse terroirs. South African wines have garnered international acclaim and numerous prestigious awards. The country's wines consistently perform well in major competitions, highlighting their quality and craftsmanship. South Africa's winemakers blend traditional winemaking techniques with innovative approaches, resulting in wines that reflect a harmonious fusion of Old-World elegance and New World fruit-forwardness. The South African wine industry has become a significant driver of tourism in the country. Many wineries offer cellar tours, wine tastings, and gourmet experiences, attracting wine enthusiasts from around the world. Wines are increasingly recognized for their quality, value for money, and unique character, contributing to the country's economic development.
Cape Wine is the largest and most prestigious wine trade show in South Africa. Held every three years, it brings together local winemakers, international buyers, and industry professionals to showcase the diversity and quality of South African wines. The event includes tastings, masterclasses, and networking opportunities. Also, Stellenbosch, one of the key wine regions in South Africa, hosts an annual Stellenbosch Wine Festival. This popular event celebrates the region's wines with tastings, food pairings, vineyard tours, live music, and cultural activities. It provides visitors with a comprehensive experience of Stellenbosch's wine offerings. The South African wine market offers an impressive array of grape varietals, allowing winemakers to showcase their versatility and creativity. Traditional European varietals such as Cabernet Sauvignon, Chardonnay, and Merlot are cultivated alongside unique indigenous grapes like Pinotage, Chenin Blanc, and Cape Riesling (Crouchen Blanc). These local varieties reflect the country's winemaking heritage and are increasingly gaining global recognition for their quality and distinctiveness. Furthermore, South African winemakers have embraced both traditional and innovative winemaking techniques. While some producers focus on classic, elegant styles that pay homage to the Old-World traditions, others experiment with modern approaches, pushing the boundaries of taste and style. This blend of tradition and innovation has propelled South African wines to the forefront of the international wine scene. The South African wine market has emerged as an exciting and thriving industry, capturing the attention of wine enthusiasts worldwide. With its rich history, diverse terroir, and commitment to sustainability, South Africa offers a remarkable range of wines that blend tradition with innovation. Whether it's the classic varietals or the distinct indigenous grapes, the wines of South Africa reflect the country's passion, craftsmanship, and unwavering pursuit of excellence. As the industry continues to evolve and mature, the South African wine market is poised to make an enduring mark on the global wine stage, enticing wine lovers with its exceptional quality and distinctive character.
Considered in this report
• Geography: South Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• South Africa wine market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product type
• Still Wine
• Sparkling Wine
By Color
• Red Wine
• White Wine
• Rose Wine
• Others
By Sweetness Level
• Semi-Sweet
• Dry
• Sweet
• Semi-Dry
By Distribution Channel
• On Trade
• Off Trade
The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.
Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to wine industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.