South Africa Sports Nutrition Market Overview, 2028

South Africa Sports Nutrition Market Overview, 2028

The sports nutrition market in South Africa presents a unique landscape shaped by various factors and influences. With a vibrant sporting culture, an increasing focus on health and fitness, and a diverse population, South Africa offers a dynamic market for sports nutrition products. The country's passion for sports, including rugby, cricket, athletics, and soccer, has contributed to a growing demand for nutritional supplements and performance-enhancing products. Moreover, South Africa's fitness industry is thriving, with numerous gyms, fitness centers, and wellness facilities catering to a health-conscious population. As a result, there is a significant interest in sports nutrition products that can optimize athletic performance, support muscle recovery, and aid in achieving fitness goals. Additionally, South Africa's multicultural society contributes to a diverse market, with consumers seeking products that align with their specific dietary preferences and cultural needs. This diversity is reflected in the availability of a wide range of sports nutrition options, including products suitable for different dietary restrictions, such as vegan, gluten-free, and lactose-free offerings. The market is also witnessing a shift towards cleaner ingredient profiles, with a growing demand for natural and organic sports nutrition products. With an increasing awareness of the importance of proper nutrition in sports and fitness, as well as the rising influence of social media and online platforms, the South African sports nutrition market is poised for continued growth and innovation, offering consumers a range of products to support their active lifestyles and athletic endeavors. Social media platforms play a crucial role in shaping consumer preferences and driving the sports nutrition market. Fitness influencers and online communities create awareness, share workout tips, and endorse specific sports nutrition brands and products. The ease of access to information through digital platforms has empowered consumers to make informed choices and seek out products that align with their fitness goals.

According to the research report South Africa Sports Nutrition Market Overview, 2028, published by Bonafide Research, the South Africa Sports Nutrition market is expected to add USD 210 Million with CAGR of 6.53% from 2023 to 2028. South Africa's economy has witnessed growth over the years, leading to an increase in disposable income among the population. This rise in purchasing power allows consumers to invest in their health and well-being, including sports nutrition products. As individuals have more financial resources, they are willing to spend on premium and specialized sports nutrition supplements and functional foods. Local and international brands offer a wide variety of sports nutrition products, including protein powders, energy bars, pre-workout supplements, and hydration drinks. This availability of products catering to different dietary preferences and goals drives consumer choice and contributes to the market's growth. South Africa is known for its diverse range of indigenous superfoods, which are gaining popularity in the sports nutrition market. Ingredients such as rooibos tea, moringa, baobab, and buchu are being incorporated into sports nutrition products due to their rich nutrient profiles and potential health benefits. These superfoods offer unique flavors and nutritional advantages, appealing to health-conscious consumers. In addition to traditional protein sources like whey and soy, there is a growing interest in African-inspired protein sources. Examples include cricket powder (made from crickets) and morogo (wild African spinach) as alternative protein options. These sources are considered sustainable and offer nutritional benefits while highlighting local ingredients. South Africans are embracing a holistic approach to health and wellness, focusing not only on sports performance but also on overall active living. This trend has led to the development of sports nutrition products that cater to individuals leading active lifestyles outside of structured exercise. These products emphasize sustained energy, recovery support, and general well-being for activities like hiking, outdoor adventures, and recreational sports.

The raw material type of the market include, animal based, plant based and mixed. Mixed raw material is expected to register highest CAGR of the market during the forecast period. Mixed raw materials offer a broader range of nutrients compared to single-source raw materials. They combine different ingredients, such as plant-based proteins, fruits, vegetables, and superfoods, to provide a more comprehensive nutritional profile. South African consumers are increasingly seeking diverse and balanced nutrition, and mixed raw materials offer a convenient way to incorporate a variety of nutrients into their sports nutrition regimen. Mixed raw materials often contain a combination of ingredients that provide specific functional benefits. For instance, a mix may include ingredients rich in antioxidants, vitamins, minerals, and phytochemicals that support energy, recovery, immune function, and overall well-being. South African consumers, like consumers worldwide, are becoming more aware of the potential health benefits associated with specific nutrients and are actively seeking products that offer functional advantages.

The product type of the market includes Sports Supplements (Tablet and Capsules), Sports Drinks, Sports Foods (Protein Bars, Energy Bars, Gels, etc.) and Powder. Among them sports drinks are widely consumed and are dominating the market of South Africa as well. Furthermore during the forecast period Sports Foods (Protein Bars, Energy Bars, Gels, etc.) are expected to grow with highest CAGR of the market in South Africa. Sports meals like energy bars, gels, and drinks are designed to deliver an instant energy boost. They frequently contain carbs, electrolytes, and other energy-boosting components that can aid in the fueling of exercises and the maintenance of energy levels throughout prolonged physical activity. South African customers respect sports foods energy-boosting characteristics, especially during rigorous training sessions or tournaments. Sports meals are frequently ingested to help with muscle rehabilitation and repair. They frequently contain protein, vital amino acids, and other nutrients that aid in the rebuilding of muscle tissue following exercise. South African customers, including those who participate in strength training or endurance activities, recognise the importance of sports meals in facilitating faster recovery, minimising muscle soreness, and promoting general muscle health.

Considered in this report:
• Geography: South Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• South Africa Sports Nutrition market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type:
• Sports Supplements (Tablet and Capsules)
• Sports Drinks
• Sports Foods (Protein Bars, Energy Bars, Gels, etc.)
• Powder

By Raw Material Type:
• Animal Based
• Plant Based
• Mixed

By Distribution Channel:
• Supermarkets and Hypermarkets
• Specialty Stores
• Convenience Stores
• Online/E-Commerce/Internet Retailing
• Drugstores and Pharmacies
• Other Distribution Channels (Health food Shops, Direct Selling, etc.)

The approach of the report
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Sports Nutrition industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.