South Africa Skin Care Market Overview, 2028

South Africa Skin Care Market Overview, 2028

Skin care is an important part of daily life in South Africa, with many people taking a proactive approach to maintaining healthy and beautiful skin. South Africa's diverse climate, with its hot and sunny summers and cold and dry winters, makes it particularly important to use the right skin care products to keep the skin moisturized and protected. Furthermore, one of the key drivers of the skin care market in South Africa is the increasing awareness of the harmful effects of UV radiation from the sun. Sunscreen and other sun protection products are a must-have for anyone living in South Africa, particularly during the summer months. Many South African skin care brands offer a range of sunscreens with varying levels of SPF protection to suit different skin types and lifestyles. Moreover, another important aspect of skin care in South Africa is the use of traditional remedies and practises. Many people rely on natural remedies and plant-based treatments that have been used for generations to maintain healthy skin. For instance, aloe vera is a popular ingredient in many South African skin care products due to its moisturizing and soothing properties. In addition, the South African skin care market is the emphasis on addressing skin concerns related to the country's history of apartheid and racial inequality. Hyperpigmentation, or dark spots on the skin, is a common concern among people of color in South Africa due to the damaging effects of past government policies such as forced removals, which disrupted communities and caused significant stress.

According to the research report ""South Africa Skin Care Market Overview, 2028,"" published by Bonafide Research, the South Africa skin care market is expected to add more than USD 335 Million by 2028. Based on the report, the market is segmented into various product types, including face care, body care, and lip care. Among them, body care dominates the skin care product type market. Body care products are often used as part of a daily self-care routine, with many people enjoying the ritual of applying lotion or body oil after a bath or shower. This has led to the popularity of scented body care products, which can provide a relaxing and luxurious experience. In addition, based on body care the market is divided into body lotion, body wash and others. South Africa has a mostly arid climate with low humidity and high temperatures, which can lead to dry skin. Using body lotion can help to hydrate the skin and prevent it from becoming dry, cracked, or itchy. Furthermore, South Africa is known for its sunny weather, and many people spend a lot of time outdoors. Exposure to the sun can cause skin damage and premature ageing. Using a body lotion with SPF can help protect the skin from harmful UV rays. Moreover, skin conditions like eczema, psoriasis, and dermatitis are common in South Africa, and using body lotion can help soothe and relieve the symptoms of these conditions. However, South Africa is a country with a diverse population, with many people living in densely populated areas. Using body wash in the shower can be a quick and easy way to cleanse the skin and reduce the risk of infections or other health issues. Furthermore, body wash products come in a variety of scents, and some people may prefer the fragrance of a body wash over the scent of other cleansing products like soap. This can be especially important in a country where personal grooming is highly valued.

Based on Face Care, the market is divided into Face cream, Face wash and cleanser, Sun care, Facial masks, Toners, Serums, Shaving Lotions & Creams and other product like Exfoliators, Eye Creams, scrub, bleach. South Africa has a warm and dry climate for much of the year, which can lead to skin problems like dryness, oiliness, and acne. Using a face wash and cleanser can help remove excess oil, dirt, and impurities from the skin, which can help prevent breakouts and keep the skin looking healthy. Furthermore, South Africa is a rapidly developing country with high levels of pollution in many urban areas. Exposure to air pollution and other environmental toxins can damage the skin and cause premature ageing. Using a face wash and cleanser can help remove these pollutants from the skin, which can help protect it from damage. However, people in South Africa may use facial masks to address specific skincare concerns such as acne, hyperpigmentation, dryness, or ageing. Facial masks can deliver targeted ingredients to the skin that can help improve its appearance and address these concerns. Moreover, social media platforms like Instagram and TikTok have become increasingly popular in South Africa, and influencers on these platforms often promote the use of facial masks as part of their skincare routines. This may have contributed to the popularity of facial masks among younger generations in particular. Furthermore, based on lip care, the market is divided into lip balms, lip scrubs, lip masks, lip oils, and others. South Africa has a high level of exposure to sunlight due to its location near the equator. Exposure to UV radiation can damage the lips, causing them to dry out and become chapped. Using a lip balm with SPF can help protect the lips from sun damage.

Based on distribution channel, Specialist retail stores may have established trust and credibility with their customers, which can be important in a category like skincare, where consumers are often looking for products that are safe, effective, and of high quality. For instance, some of the popular specialty stores include Clicks, Dis-Chem, Woolworths, Foschini, Edgars, Skin Renewal, and Sorbet. However, mobile devices are becoming an increasingly popular way to shop online, particularly among younger consumers. South Africa has a high mobile penetration rate. This presents a significant opportunity for retailers to target mobile users with mobile-optimized websites, apps, and mobile-first marketing strategies. Mass-market skin care products are generally more affordable than premium brands. This makes them accessible to a wider range of consumers who may have limited budgets for their skin care needs. In a country like South Africa, where price sensitivity is high among consumers, affordability is a significant factor driving the popularity of mass-market skin care products. Furthermore, mass-market skin care products are widely available in many retail outlets, including drugstores, supermarkets, and discount stores. This makes them easily accessible to consumers who prefer to purchase products in person rather than online. In addition, Premium skin care products are often marketed as exclusive and luxurious, which creates an aspirational appeal for consumers. This image is reinforced by packaging, branding, and advertising that convey a sense of prestige and sophistication.

Skin lightening or skin bleaching products are used by many people in South Africa to lighten the skin tone, particularly in areas where there is a historical association between lighter skin and higher social status. However, the use of these products is controversial and raises concerns about the perpetuation of harmful beauty standards and the risks to health. Furthermore, the use of skin lightening products can lead to skin damage and health risks, particularly if the products are used improperly or without proper guidance. For example, overuse of skin lightening products can lead to thinning of the skin, uneven pigmentation, and an increased risk of sun damage and skin cancer. However, in South Africa, the use of skin-lightening products is regulated by the Department of Health through the Medicines and Related Substances Act (Act 101 of 1965). The government has implemented regulations to address the issue of unsafe skin lightening products and protect public health. Moreover, the government has also established a regulatory framework for the testing and registration of skin-lightening products. This includes requiring manufacturers to submit their products for testing to ensure that they are safe and effective for use. Products that do not meet the safety and efficacy requirements are not allowed to be sold in South Africa.

Considered in this report
• Geography: South Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• South Africa Care market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By category
• Face care
• Body care
• Lip care

By Face care products
• Face cream
• Face wash and cleanser
• Sun care (sunscreen SPF products)
• Facial Masks (sheet mask, leave in & wash off)
• Tonner
• Serums
• Shaving lotion & cream
• Others (Exfoliators, Eye creams, scrub, bleach)

By Body Care products
• Body Lotions
• Body wash
• Others (Body Oil, Body Powder)

By Lip Care products
• Lip Balms
• Lip Scrubs
• Lip Masks
• lip oil
• Others

By End User
• Female
• Male
• Unisex

By price range
• Mass
• Premium

By Distribution Channel
• Specialist retail shops
• Supermarkets / Hypermarkets
• Online retail channels
• Other distribution channel

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, government-generated reports, and databases. After gathering the data from secondary sources, primary research was conducted by making telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started doing primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the Skin Care Market Industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.