South Africa Online grocery Market Overview, 2028

South Africa Online grocery Market Overview, 2028

In South Africa, the growth of online grocery shopping is due to the convenience it offers. With the rise of busy lifestyles and the need to balance work, family, and other commitments, many consumers find it challenging to find time to visit physical stores. Online grocery shopping allows customers to shop for groceries from the comfort of their homes without the need to spend time travelling and queuing in-store. Furthermore, many retailers have expanded their online shopping platforms to include a variety of products, including fresh produce, packaged foods, household items, and personal care products. This has made online grocery shopping a one-stop-shop for consumers, allowing them to purchase everything they need in one place. Moreover, online grocery shopping has become more accessible to a wider range of consumers due to the increasing availability of payment methods that cater to the local market. For example, many retailers now accept mobile money payments, which is widely used in South Africa, in addition to credit and debit cards. In addition, Many South African retailers now offer online grocery shopping services, including major supermarket chains like Pick n Pay, Woolworths, and Checkers.

According to the research report ""South Africa Online Grocery Market Overview, 2028,"" published by Bonafide Research, the South Africa online grocery market is expected to grow at more than 25% CAGR from 2023 to 2028. South Africa's demographic changes, including an ageing population and an increasing number of single-person households, have contributed to the growth of the online grocery market. Older consumers and individuals living alone often find it difficult to shop for groceries in-store, and online grocery shopping provides a solution to this problem. Furthermore, online grocery retailers often allow customers to leave reviews and ratings for products they have purchased. This provides valuable feedback to other consumers and helps them make informed purchasing decisions. It also helps online retailers improve their product offerings and customer experiences. Moreover, online grocery retailers often offer discounts and promotions to encourage consumers to shop online. These promotions can include free delivery, first-time customer discounts, and loyalty rewards. This makes online grocery shopping more attractive to consumers who are looking to save money. In addition, the COVID-19 pandemic: The COVID-19 pandemic has accelerated the adoption of online grocery shopping in South Africa. With social distancing measures and restrictions on movement, many consumers turned to online grocery shopping as a safer alternative to physical stores.

This category includes products that are essential for everyday cooking and are often considered the basis of a meal. Online grocery retailers in South Africa offer a wide range of options in the staples and cooking category, from basic store-brand products to premium imported brands. This allows consumers to choose products that suit their individual preferences and dietary requirements. Furthermore, online grocery retailers often offer promotions and discounts on staple food items to attract and retain customers. This includes offering free delivery, first-time customer discounts, and loyalty rewards. These promotions can help increase sales and drive customer loyalty. However, meat and seafood are important sources of protein in many South African diets and are often considered staple foods. Furthermore, raai, or barbecue, is a popular social activity in South Africa, and meat is a staple food at these events. As a result, there is a high demand for high-quality, fresh meat, especially during holidays and weekends. In addition, South Africa is a popular tourist destination, and visitors often seek out local cuisine, including meat and seafood dishes. This has led to growth in the hospitality industry, with many hotels, restaurants, and food markets offering a wide range of meat and seafood products.
In South Africa, the market for grocery delivery is divided into two main categories home delivery and click and collects. Home delivery refers to groceries that are delivered directly to the customer's home, while click and collect allows customers to place an order online and then pick up their groceries at a designated location. Home delivery has the highest market share in the South African grocery delivery market. Furthermore, this is due to convenience, time savings, and the growth of online shopping. With home delivery, customers can shop for groceries from the comfort of their own home and have them delivered directly to their doorstep, which saves them time and effort. However, click and collect is also popular among customers who want to save on delivery fees or who prefer to inspect their groceries before taking them home.

The festive season, which runs from November to January, is a peak time for online grocery shopping in South Africa. During this time, consumers are often hosting parties and preparing holiday meals, which drive demand for groceries, including meat, fresh produce, baked goods, and alcoholic beverages. Furthermore, the start of the school year, which occurs in January, is another peak time for online grocery shopping in South Africa. Parents are often busy preparing for the new school year and packing school lunches, which drives demand for snacks, lunchbox staples, and easy-to-prepare meals. Moreover, Easter is another peak time for online grocery shopping in South Africa, with consumers purchasing items for Easter brunches, lunches, and dinners, such as baked goods, fresh produce, and meats.

Start-ups:
• Sixty60 is an on-demand grocery delivery app launched by Checkers, one of South Africa's leading supermarket chains. Customers can place an order on the app and receive delivery within 60 minutes.
• Woolworths, another leading supermarket chain in South Africa, offers online grocery shopping through its website and app. Customers can choose home delivery or click and collect options.
• Pick n Pay, a popular supermarket chain in South Africa, also offers online grocery shopping through its website and app. Customers can choose home delivery or click and collect options.
• OneCart is an online grocery delivery platform that partners with multiple supermarkets and specialty stores to offer a wide range of products to customers. Customers can shop on the OneCart website or app and receive delivery within hours.
• Zulzi is an on-demand delivery app that partners with multiple retailers, including supermarkets, liquor stores, and pharmacies, to offer a wide range of products to customers. Customers can place an order on the Zulzi app and receive delivery within hours.

Considered in this report
• Geography: South Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• South Africa Online Grocery market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Staples & Cooking Essentials
• Snacks & Beverages
• Breakfast & Dairy
• Fresh Produce
• Meat & Seafood
• Others

By Delivery Type
• Home Delivery
• Click and Collect

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Online Grocery industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.