South Africa Color Cosmetics Market Overview, 2028

South Africa Color Cosmetics Market Overview, 2028

The growing population and rapid urbanization, along with the increase in per capita spending on personal care products are contributing to the growth of the color cosmetics market in the country. In addition, the increasing availability of affordable color cosmetics products and the increasing working population in the country are also increasing the demand and supporting the color cosmetics market growth. Moreover, a significant increase in the demand for men's grooming products, supported by the preference for multifunctional products is driving the market's growth. Due to pollution and hard water conditions, the market is experiencing high demand for organic and natural products in the country. Additionally, social media is spreading more awareness about the importance of color cosmetics products and aided in gaining more traction, with consumers inclination towards global fashion and beauty trends. Furthermore, there is a growing focus on improving living standards among South African consumers which is propelling the market growth. The trend for hybrid products, such as skincare-infused makeup, is also growing in South Africa. Consumers are looking for products that not only provide color but also provide skincare benefits.

According to the research report ""South Africa Color Cosmetic Market Overview, 2028,"" published by Bonafide Research, the South Africa Color Cosmetic Market is anticipated to add more than USD 0.20 Billion from 2023 to 2028. in 2022. The growth of the middle class in South Africa has resulted in a rise in disposable income and increased purchasing power. This has led to an increase in demand for high-quality color cosmetics products. Furthermore, Consumers in South Africa are becoming more aware of the importance of skincare and are investing more in beauty and skincare products. This trend has led to an increased demand for high-quality color cosmetics that are gentle on the skin and provide skincare benefits. Based on product type, the market is segmented into facial colour products, nail colour goods, hair colour products, lip products, and eye makeup products. Most of the market share is held by facial colour products. Furthermore, there are different sub-categories of facial colour products, such as Foundation, loose face powder, concealers, blush, and other facial products (primer). Among them the foundation segment is dominating the market. Many foundation products in South Africa now contain skincare benefits such as SPF, antioxidants, and moisturizing ingredients. Consumers are looking for multi-functional products that not only provide coverage but also offer skincare benefits. South Africa has a thriving beauty industry, and professional makeup artists use foundation as a staple product for creating a flawless base for makeup. This has led to an increased demand for high-quality foundation products in the market.

The market is segmented into lip sticks, lip gloss, lip liners, and other lip products (lip primer, lip plumber). In South Africa, the lip stick has the biggest market share and dominates the market. Lipstick has cultural importance in South Africa and is frequently worn at special events such as weddings and festivals. It is also a popular everyday product among women. Lipstick is available in a wide range of colours, finishes, and textures, making it a flexible product that can be used to create a number of styles. Based on distribution channels, the market is split into specialty stores, brand outlets, online channels, and convenience stores. The majority of the market is held by specialty stores, while the online channel is expected to grow at the quickest CAGR throughout the forecast period. South Africa has a high level of smartphone and internet adoption, and technology use is increasing, making online shopping easier. Furthermore, consumers benefit from online shopping because they can shop from the comfort of their own homes rather than having to travel to physical stores.

According to the study, the nail product segment is divided into four categories: nail polish, nail removers, nail treatment/strengtheners, and other nail products (base coat, top coat, and nail art stickers). The nail treatment/strengtheners market is predicted to grow at the fastest rate during the forecast period. South African customers are becoming more aware of the importance of nail care and the harmful effects that traditional nail paints can have on nail health. As a result, many people are looking for nail solutions that offer both colour and nail-strengthening advantages. Nail treatments and strengtheners contain chemicals including keratin, biotin, and calcium, which help to strengthen and nourish the nails.

Based on Eye product, the market is divided into Eye Liners/Pencils, Eye Shadow, Mascara, Other Eye Makeup Products (False Eyelashes, Eye Primer). Among them the Eye Liner/ Pencils dominates the market. Eyeliner is a versatile product that can be used to create a wide range of looks, from subtle definition to bold and dramatic lines. It is a staple product in many women's makeup routines, making it a popular choice among consumers. Eyeliner is a relatively easy product to use, even for those who are new to makeup. Pencil eyeliners, in particular, are user-friendly and easy to apply, which makes them a popular choice among consumers. Based on price range, the market is segmented into mass and premium, the premium price range is expected to gain the maximum CAGR of the market during the anticipated period.
There are several events that have been organized in South Africa to promote color cosmetics, Beauty Swop or Sale Expo (BOSSE): This is an annual event that takes place in Johannesburg and is aimed at promoting beauty products, including color cosmetics, to the South African market. The event attracts a large number of exhibitors and visitors, including beauty bloggers, influencers, and makeup enthusiasts. Professional Beauty: This is another annual event that takes place in Johannesburg and is geared towards professionals in the beauty industry. The event showcases the latest trends and products in the industry, including color cosmetics, and provides a platform for networking and learning. Beauty Revolution Festival: This is a popular beauty festival that takes place in Johannesburg and Cape Town, featuring a wide range of beauty brands, including color cosmetics. The festival includes workshops, masterclasses, and panel discussions with industry experts, influencers, and makeup artists. African Beauty Expo: This event is aimed at promoting African beauty products, including color cosmetics, to the global market. It features a wide range of exhibitors from different African countries and provides a platform for networking and business opportunities. Miss South Africa Beauty Pageant: This annual event features contestants from all over South Africa, showcasing their beauty and talent. The event includes a makeup competition, which provides a platform for local and international makeup artists to showcase their skills and promote their products.

Considered in this report
• Geography: South Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• South Africa Color Cosmetics market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Facial Color Product
• Nails Products
• Hair Color Products
• Lip Products
• Eye Makeup Products
• By Shampoo

By Facial Color Products
• Foundation
• Loose Face Powder
• Concealers
• Blush
• Other Facial Products (primer)

By Nail Products
• Nail Polish
• Nail Removers
• Nail Treatment/ Strengtheners
• Other Nail Products (Base coat, Top coat, Nail art stickers)

By Hair Color
• Permanent
• Temporary

By Lip Product
• Lip Sticks
• Lip gloss
• Lip Liners/Pencils
• Other Lip Products (lip primer, lip plumber)

By Eye Product
• Eye Liners/Pencils
• Eye Shadow
• Mascara
• Other Eye Makeup Products (False Eyelashes, Eye Primer)

By Price Range
• Mass
• Premium

By End User
• Women
• Men

By Distribution Channel
• Specialty Stores
• Brand Outlets
• Online Channel
• Convenience Stores
• Other Stores (salon)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Color Cosmetics industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.