South Africa Cider Market Overview, 2028

South Africa Cider Market Overview, 2028

The cider market in South Africa is a flourishing and booming sector that has seen tremendous growth in recent years. Cider, commonly known as cidre, has drawn customers' attention with its flavour variety and pleasant taste. The distinct climate and profusion of orchards in South Africa make it the perfect place to produce cider. The nation is home to numerous apple and pear species, making it a great source of premium ingredients for cider producers. As a result, there are now several local cider producers who make their drinks using both conventional and cutting-edge methods. The country's rich tradition of outdoor socialising and leisure activities is one of the major reasons influencing the growth of the South African cider market. For picnics, braais, and other outdoor gatherings, cider has grown in popularity among South Africans. It's a cooling choice for hot, sunny days because of its light and fruity nature. The demand for flavoured ciders has also increased in the South African cider market. Numerous flavours, including those from local plants like marula and rooibos as well as tropical fruits like mango and pineapple, are being tested by brands. These distinctive flavour profiles offer a distinct South African twist to conventional cider products while catering to consumers' daring palates.

According to the research report South Africa Cider Market Overview, 2028, published by Bonafide Research, The South African market is expected to add more than 21.42 Million by 2028. In Russia, the cider market has been expanding and consumers' interest has grown. As an alternative to more conventional alcoholic beverages like beer and vodka, cider has grown in popularity. There has been a trend towards diversification of cider flavours in Russia. Alongside traditional apple and pear ciders, there has been an emergence of flavoured ciders, including berry flavours like cherry and raspberry, as well as citrus flavours like lemon and lime. This diversification caters to the evolving tastes and preferences of consumers. Similar to global trends, the Russian cider market has seen the rise of craft and artisanal cider producers. These smaller-scale producers focus on creating high-quality ciders using traditional methods and locally sourced ingredients. Craft ciders appeal to consumers looking for unique, authentic, and premium offerings. There has been an effort to increase consumer awareness and educate them about cider through events, festivals, and marketing campaigns. This helps consumers understand the different cider varieties, flavours, and production methods, ultimately driving interest and consumption.

The most popular product category for cider in South Africa is often sweet or semi-sweet cider. Ciders with a fruity and refreshing flavour character are frequently preferred by South African customers. These sweeter ciders fit the trend towards alcoholic drinks with a good balance of sweetness and acidity. In South Africa, canned cider is particularly well-liked. Cans are suitable for outdoor activities and social gatherings because they are portable and convenient. Additionally, they support maintaining the cider's freshness and carbonation. South Africa displays a wide variety of tastes. Although apples and pears continue to be popular flavours, flavoured ciders are becoming more and more popular. The South African cider market is devoted to a number of well-known brands and producers that satisfy consumer tastes. A well-known brand known for its crisp and energising flavour is Savanna. A well-known brand called Hunters offers a variety of flavours, such as Original, Gold, and Dry. The ciders from Redd's, which come in flavours including Original, Cranberry, and Ginger, are smooth and simple to consume. The South African company Windhoek is well known for its distinctive and clean flavour profiles. These trademarks are often created by reputable businesses with a substantial presence in the alcoholic beverage sector, such as Distell Group Limited and South African Breweries (SAB). Cider is available in South Africa through a variety of outlets. Convenience stores, supermarkets, and liquor stores are typical places for customers to buy their preferred cider brands. Online resources are a big part of making it simple to access a variety of cider selections.

There are many festivals and events that promote cider in the South African market, offering venues for companies and customers to interact. The Cape Town Cider Festival is a well-known occasion that offers tastings, live music, and culinary pairings while showcasing a variety of regional and worldwide cider brands. Cider is one among the options at the Fijnwyn Wine & Cider Festival in Johannesburg, which gives cider makers a venue to market their goods alongside wines. These events give consumers the chance to learn more about various cider brands and flavours while also promoting the culture of cider. Regarding the legal framework, the Liquor Act governs cider in South Africa. Alcohol-related laws and licencing requirements must be followed by cider makers. Craft and artisanal ciders have become more popular recently, providing distinctive and high-quality options in the South African cider industry. There has been flavour innovation, with the addition of new and varied flavours to meet shifting customer preferences. The popularity of high-end ciders that emphasise elegance and use premium ingredients has grown. Additionally popularised by environmentally conscious shoppers are sustainability and local sourcing. Additionally, the expansion of e-commerce has made it possible to buy cider online, offering convenience and a larger range to customers.

Considered in this report
• Geography: South Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• South Africa cider market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Hard Cider
• Dry Cider
• Soft Cider
• Sweet Cider
• Others

By Packaging Type
• Glass Bottles
• Plastic Bottles
• Aluminium Cans

By Flavour
• Apple Base
• Flavoured Ciders

By Source
• Conventional
• Organic

By Distribution Channel
• On-trade
• Off-trade

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the cider industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.