South Africa Athletic Footwear Market Overview, 2028

South Africa Athletic Footwear Market Overview, 2028

In South Africa, the market for athletic footwear is expanding and firming. The popularity of sports and fitness activities, rising spending power, and a rising preference for branded footwear are some of the drivers driving the industry. The athletic footwear market in South Africa is a rapidly growing industry that has seen significant expansion in recent years. With a population of over 58 million people and a growing interest in health and fitness, there is a high demand for athletic footwear in the country. In the South Africa athletic foot wear market trend are, Technology is playing an increasingly important role in the athletic footwear market in South Africa. Brands are incorporating advanced technologies such as 3D printing and smart fabrics into their products to enhance performance and comfort. Online shopping has become increasingly popular in South Africa, and many consumers are now choosing to purchase athletic footwear online. This has led to the growth of online retailers, which are able to offer a wider range of products and competitive pricing.

According to the research report, ""South Africa Athletic Footwear Market Overview, 2028"" published by bonafide Research, The South Africa Athletic Footwear market was valued more than at USD 541 Million in 2022. There are opportunities in the south Africa for athletic foot wear market, Consumers in South Africa are becoming more interested in sports and fitness activities, which is boosting the demand for athletic footwear. Companies can profit from this trend by providing top-notch, cosy, and long-lasting shoes made especially for various sports and fitness pursuits. Sport is a significant part of South African culture, and many global sports brands are using sponsorship and marketing campaigns to target the local market. Companies that can create strong partnerships with local sports teams and athletes can tap into this market and gain brand recognition. Despite the growth of the market, there are still challenges that need to be addressed. One of these challenges is affordability, as many consumers in South Africa may not be able to afford high-end athletic footwear. In addition, there are concerns about the environmental impact of the industry, particularly in terms of waste and pollution.

South Africa athletic foot wear market continuously doing innovation practice in this market they use smart technology into their products, including features such as built-in sensors to track performance, pressure sensors to adjust cushioning, and adaptive lacing systems for a customized fit. In the health and wellness they do Consumers are becoming more focused on health and wellness, which presents an opportunity for athletic footwear companies to create products that offer benefits beyond just performance. Shoes with features such as posture correction, arch support, and shock absorption could be popular with consumers who prioritize comfort and injury prevention. In the South African athletic footwear market, street wear is a developing trend, with firms providing designs that combine performance with style. Street wear-inspired designs are becoming increasingly popular, especially among younger consumers. Brands are incorporating street wear elements such as bold colours, graphic designs, and retro-inspired styles into their athletic footwear.

In recent year South Africa’s economy is struggling so that impact is effect on the foot wear market also and they face challenges. Many people are prioritizing basic needs over discretionary purchases like athletic footwear. Counterfeit athletic footwear products are widely available in South Africa, and this has had a negative impact on the sales of legitimate brands. Consumers may be tempted by cheaper counterfeit products, which can be difficult to distinguish from the real thing. The distribution channels for athletic footwear in South Africa are somewhat limited, with many brands only available in major urban centres. This can make it difficult for consumers in rural areas to access quality athletic footwear.

The distribution channel that is most impactful on the sales of athletic footwear in South Africa is a combination of physical retail stores and online platforms. In recent years, the COVID-19 pandemic has accelerated the shift towards online shopping in South Africa, and this trend is expected to continue even as physical retail stores reopen. Brands that can offer a seamless Omni channel experience, combining both physical retail stores and online platforms, are likely to succeed in this market.

The end users for athletic footwear in South Africa include men, women, and children. While each of these segments represents a significant market, the male segment is currently the largest user of athletic footwear in South Africa. Men are more likely to participate in sports and physical activity than women or children, which drives their demand for athletic footwear. They are increasingly incorporating athletic footwear into their everyday fashion, driven by the rise of athleisure and street wear trends. Athletic footwear brands tend to offer a wider variety of products for men than for women or children, which may also contribute to the higher demand from male consumers.

Among the different types of athletic footwear, soccer shoes and running shoes are currently the most popular and booming in South Africa. Soccer is the most popular sport in South Africa, and soccer shoes are essential for players at all levels of the game. The popularity of soccer, combined with the high participation rates in the sport, makes soccer shoes a significant and growing market in South Africa. Running is also a popular activity in South Africa, with many people participating in races and marathons. Running shoes are designed to provide support and cushioning for runners, and the market for these shoes is growing as more people take up running for fitness and health reasons. Basketball shoes and cricket shoes are also popular among athletes in South Africa, but their markets are relatively smaller compared to soccer shoes and running shoes. In addition to these sports-specific shoes, there is also a growing market for cross-training and gym shoes, which are versatile enough to be used for a variety of activities.

Running shoes, training and walking shoes, and sports shoes are currently the most booming and popular product types in the South African athletic footwear market. running is a popular activity in South Africa, and the market for running shoes is growing as more people take up running for fitness and health reasons. Similarly, training and walking shoes are versatile enough to be used for a variety of activities and are popular among athletes who engage in cross-training and gym workouts. Sports shoes, such as soccer shoes, are also in high demand due to the popularity of sports in South Africa. These shoes are designed to provide support and traction for athletes during specific sports and are an essential piece of equipment for players. While trekking and hiking shoes are also popular among outdoor enthusiasts, the market for these shoes is relatively smaller compared to running shoes, training and walking shoes, and sports shoes. Aerobic and gym wear shoes, cross-training shoes, walking shoes, and dance shoes also have a growing market in South Africa as more people engage in fitness and dance activities.

There are several local and international brands that are popular in the South African athletic footwear market. Some of the well-known brands include: Adidas, Puma, Reebok, Under Armour, New Balance, ASICS, Fila, Converse, Hi-Tec. In addition to these international brands, there are also several local brands that have gained popularity in the South African market, including: Bata, Toughees, Olympic International, Bronx, Grasshoppers, Veldskoen, Rugged Wear, Tsonga.

In terms of sales strategy, it is important for brands to understand the needs and preferences of South African consumers and tailor their marketing and sales efforts accordingly. This may include partnering with local retailers, sponsoring local sports teams and events, and engaging with consumers through social media and other digital channels. Brands should also consider the diverse demographic and cultural makeup of the South African market and develop strategies that are inclusive and appeal to a wide range of consumers. Finally, brands should be aware of the competitive landscape and differentiate themselves through product quality, innovation, and value for money. South African Bureau of Standards (SABS) sets standards for product quality and safety in South Africa. It is important for brands to ensure that their products meet these standards.

Considered in this report
• Geography: South Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• South Africa Athletic Footwear market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product type
• Running Shoes, Training and Walking Shoes
• Sports Shoes
• Aerobic and gym wear shoes
• Trekking & Hiking Shoes
• Others (cross-training shoes, walking shoes, dance shoes, etc.)

By Sports Footwear Type
• Tennis Shoes
• Soccer Shoes
• Basketball Shoes
• Cricket Shoes
• Others

By End user
• Male
• Female
• Kids

By distribution channel
• Hypermarkets/Supermarkets
• Specialty Stores
• Brand Outlets
• Online Channels
• Others (General retail, B2B, etc.)

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, government-generated reports, and databases. After gathering the data from secondary sources, primary research was conducted by making telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started doing primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the Sports Athletic Foot wear industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.