Singapore Oral Care Market Overview, 2028

Singapore Oral Care Market Overview, 2028

Singapore has well-equipped dental clinics offering high-quality services. Singapore Dental Services market is currently at the growth stage owing to rising independent dental clinics with branches of existing dental chains, demand for cost efficiency, personal attention, and upgradation in technology. There was increasing demand for products tailored for sensitive teeth and gum health, as well as herbal and traditional products, leading to higher unit prices. Rapid urbanization and the penetration of international brands in emerging markets also contributed to stimulating volume sales as more consumers undertook regular oral hygiene.

According to the research report Singapore Oral Care Market Overview, 2028, published by Bonafide Research, the market is expected to add USD 0.06 Billion by 2028. The availability of private/small clinics with dental dispensaries is one of the factors driving oral health care sales. However, the oral care or oral hygiene market is being hampered by an increase in competitive pricing and a lack of consumer understanding of technological developments. As a result, toothpaste has become a necessary component of oral hygiene and wellness. Thus, toothpaste has the largest market share in the oral care market. On the other hand, toothpaste is expected to grow at a rapid pace during the forecast period. The demand for toothbrushes is mostly driven by people’s increasing knowledge of oral health care and hygiene.

With rising GDP, consumers started demanding Sophisticated and fancy products that serve the multipurpose requirements of consumers. Further, with the advent of global brands to compete with domestic brands, competition became even more intense. With rising GDP, people became quite busy and preoccupied and started looking for superior quality products for dental and oral health. Further, oral and dental problems reported in Indonesia were quite high which skyrocketed demand for oral hygiene products. This is when fast-paced innovation in the dental care market was witnessed. Soon Singapore market was flushed with products for teeth whitening, dental care, sensitivity, gum care, fighting germs and cavities, etc. Numerous fancy and innovative products were launched in the market including electronic toothbrushes, sparkling toothpaste, fancy mouthwash, chewing gum to fight cavities, innovative flavors of toothpaste, mouth fresheners, dental floss, tongue cleaners, etc. which swiftly became popular amongst customers.

The market was restricted only to local general stores, but now hypermarkets and supermarkets are the leading distribution channels for oral care products in Singapore. Greater market penetration aided the expansion of the industry. Further, earlier packaging of products was quite simple. But now, bright, flashy, and glitzy packaging is used to draw more consumers toward the product. Flexible packaging is to date the most commonly used packaging material in the oral care market in Singapore. Now, advertisements for such products are much more fierce and aggressive than ever before.

Due to the introduction of advanced products like electric and battery-powered toothbrushes in the market, demand for such products keeps on increasing. These products have additional benefits like total deep cleaning, daily cleaning, whitening, tongue cleaning, and massaging. These products are contributing to the better oral health of their users. Special toothbrush designs for adults and children are available on the market to fulfill individual needs. For example, companies like Realme and Xiaomi will launch electronic toothbrushes in India in 2020.

Covid-19 Impacts:
The COVID-19 pandemic has had a significant impact on the Singapore Oral Care market in terms of sales and revenue. Because of the easy accessibility of online marketplaces across North America, customers' purchasing habits have shifted from in-store to online as a result of the COVID-19-imposed lockdown, social isolation, and quarantine processes. It also had a significant impact on both essential and non-essential goods distribution channels and consumer behavior. Furthermore, as a result of the outbreak, people of all ages and income levels have become more aware of personal hygiene, including oral hygiene, which benefits the market.

Considered in this report
•Geography: Singapore
•Historic year: 2017
•Base year: 2022
•Estimated year: 2023
•Forecast year: 2028

Aspects covered in this report
•Singapore Oral Care market with its value and forecast along with its segments
•Various drivers and challenges
•On-going trends and developments
•Top profiled companies
•Strategic recommendation

By Product
•Toothpaste
•Toothbrushes & Accessories
•Mouthwash/Rinses
•Dental Products & Accessories/Ancillaries
•Dental Prosthesis Cleaning Solutions
•Others

By Distribution Channel
•Supermarkets & Hypermarkets
•Convenience stores
•Pharmacies
•Online stores
•Other distribution channels

By Age Group
•Adults
•Kids
•Infants

By Application
•Home
•Dentistry

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Oral Care industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.


1. Executive Summary
2. Market Structure
2.1. Market Considerate
2.2. Assumptions
2.3. Limitations
2.4. Abbreviations
2.5. Sources
2.6. Definitions
2.7. Geography
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Singapore Macro Economic Indicators
5. Market Dynamics
5.1. Key findings
5.2. Market Drivers
5.3. Market Restraints
5.4. Policies & Certification
5.5. Opportunities
5.6. Value Chain Analysis
5.7. Key Developments – 2022
5.8. Covid-19 Effect
5.9. Industry Experts Views
6. Singapore Market Trends
7. Singapore Oral Care Market Overview
7.1. Market Size By Value
7.2. Market Size and Forecast By Product
7.3. Market Size and Forecast By Distribution Channel
7.4. Market Size and Forecast By Age Group
7.5. Market Size and Forecast By Application
8. Singapore Oral Care Market Segmentations
8.1. Singapore Oral Care Market, By Product
8.1.1. Singapore Oral Care Market Size, By Toothpaste, 2017-2028
8.1.2. Singapore Oral Care Market Size, By Toothbrushes & Accessories, 2017-2028
8.1.3. Singapore Oral Care Market Size, By Mouthwash/Rinses, 2017-2028
8.1.4. Singapore Oral Care Market Size, By Dental Products & Accessories/Ancillaries, 2017-2028
8.1.5. Singapore Oral Care Market Size, By Dental Prosthesis Cleaning Solution, 2017-2028
8.1.6. Singapore Oral Care Market Size, By Others, 2017-2028
8.2. Singapore Oral Care Market, By Age Group
8.2.1. Singapore Oral Care Market Size, By Infants & Baby, 2017-2028
8.2.2. Singapore Oral Care Market Size, By Kids, 2017-2028
8.2.3. Singapore Oral Care Market Size, By Adults, 2017-2028
8.2.4. Singapore Oral Care Market Size, By Geriatric, 2017-2028
8.3. Singapore Oral Care Market, By Application
8.3.1. Singapore Oral Care Market Size, By Home, 2017-2028
8.3.2. Singapore Oral Care Market Size, By Dentistry, 2017-2028
8.4. Singapore Oral Care Market, By Distribution Channel
8.4.1. Singapore Oral Care Market Size, By Supermarket & Hypermarket, 2017-2028
8.4.2. Singapore Oral Care Market Size, By Convenience Store, 2017-2028
8.4.3. Singapore Oral Care Market Size, By Pharmacies, 2017-2028
8.4.4. Singapore Oral Care Market Size, By Online Stores, 2017-2028
8.4.5. Singapore Oral Care Market Size, By Other Distribution Channels, 2017-2028
9. Singapore Oral Care Market Opportunity Assessment
9.1. By Product, 2022E to 2028F
9.2. By Application, 2022E to 2028F
9.3. By Age Group, 2022E to 2028F
9.4. By Product T, 2022E to 2028F
10. Competitive Landscape
10.1. Porter's Five Forces
10.2. Company Profile
10.2.1. Company 1
10.2.1.1. Company Snapshot
10.2.1.2. Company Overview
10.2.1.3. Financial Highlights
10.2.1.4. Geographic Insights
10.2.1.5. Business Segment & Performance
10.2.1.6. Product Portfolio
10.2.1.7. Key Executives
10.2.1.8. Strategic Moves & Developments
10.2.2. Company 2
10.2.3. Company 3
10.2.4. Company 4
10.2.5. Company 5
10.2.6. Company 6
10.2.7. Company 7
10.2.8. Company 8
11. Strategic Recommendations
12. Disclaimer
List of Figures
Figure 1: Singapore Oral Care Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 2: Market Attractiveness Index, By Product
Figure 3: Market Attractiveness Index, By Application
Figure 4: Market Attractiveness Index, By Age Group
Figure 5: Market Attractiveness Index, By Product Type
Figure 6: Porter's Five Forces of Singapore Oral Care Market
List of Table
Table 1: Singapore Oral Care Market Size and Forecast By Product (2017, 2022 & 2028F)
Table 2: Singapore Oral Care Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 3: Singapore Oral Care Market Size and Forecast By Age Group (2017, 2022 & 2028F)
Table 4: Singapore Oral Care Market Size and Forecast By Application (2017, 2022 & 2028F)
Table 5: Singapore Oral Care Market Size of Toothpaste (2017 to 2028) in USD Billion
Table 6: Singapore Oral Care Market Size of Toothbrushes & Accessories (2017 to 2028) in USD Billion
Table 7: Singapore Oral Care Market Size of Mouthwash/Rinses (2017 to 2028) in USD Billion
Table 8: Singapore Oral Care Market Size of Pressed Cookies (2017 to 2028) in USD Billion
Table 9: Singapore Oral Care Market Size of Dental Prosthesis Cleaning Solution (2017 to 2028) in USD Billion
Table 10: Singapore Oral Care Market Size of Others (2017 to 2028) in USD Billion
Table 11: Singapore Oral Care Market Size of Infants & Baby (2017 to 2028) in USD Billion
Table 12: Singapore Oral Care Market Size of Kids (2017 to 2028) in USD Billion
Table 13: Singapore Oral Care Market Size of Adults (2017 to 2028) in USD Billion
Table 14: Singapore Oral Care Market Size of Geriatric (2017 to 2028) in USD Billion
Table 15: Singapore Oral Care Market Size of Home (2017 to 2028) in USD Billion
Table 16: Singapore Oral Care Market Size of Dentistry (2017 to 2028) in USD Billion
Table 17: Singapore Oral Care Market Size of Supermarket & Hypermarket (2017 to 2028) in USD Billion
Table 18: Singapore Oral Care Market Size of Convenience Store (2017 to 2028) in USD Billion
Table 19: Singapore Oral Care Market Size of Pharmacies (2017 to 2028) in USD Billion
Table 20: Singapore Oral Care Market Size of Online Stores (2017 to 2028) in USD Billion
Table 21: Singapore Oral Care Market Size of Other Distribution Channel (2017 to 2028) in USD Billion

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