Saudi Arabia E-cigarette Market Overview, 2028

Saudi Arabia E-cigarette Market Overview, 2028

As individuals become more aware of the dangers of smoking traditional cigarettes, there is a significant growth in demand for e-cigarettes in the Saudi Arabia region. Aside from that, major manufacturers are focusing on the launch of next-generation e-cigarettes with prefilled or refillable pod systems. These manufacturers are also creating a wide range of new designs and product flavors, such as robust espresso and sweet cinnamon, to increase their product line and boost existing sales. Aside from that, industry participants are employing aggressive advertising strategies in order to attract a broader audience in the region, notably young individuals. These reasons are projected to propel the e-cigarette business further in the next years. Because of these factors, the market is likely to maintain its rapid expansion over the forecast period. Despite the fact that smoking is considered forbidden in Saudi Arabia, the country has a high smoking rate. According to the Saudi Diabetes and Endocrine Association, there are about 6 million smokers in Saudi Arabia. This figure is predicted to climb to 10 million by 2020, accounting for about 30% of the population. There is no clear law in Saudi Arabia prohibiting Vaping, and vapers are permitted to engage in the practice publicly – however, there are no legal means to obtain a Vape module, Vape juice, or any of the equipment required to Vape. British American Tobacco, Joyetech Changzhou Electronics Co., VIP Electronic Cigarettes, Philip Morris Products S.A., and Aspire are some of the market's key players.

According to the research report, “Saudi Arabia E-cigarette Market Overview, 2028” published by Bonafide Research, the market is projected to add USD 76.96 Million by 2028. In terms of Product Type, the Modular Devices category held the largest market at around 50% in 2022. The key element driving the category is the devices' high-level customization ability to integrate multiple functionalities and components. These elements and components, depending on individual preferences, alter the flavor and volume of vapor produced by the device. The regular organizing of Vaping events, including Vape conferences and contests, increases the need for modular devices. Furthermore, the Next Generation e-cigarette category is predicted to develop significantly throughout the projection period due to features such as portability, lightweight, and discretion. Because of their popularity among teenagers, flavors such as Tobacco and Botanical account for more than 47% of the overall market share. Fruit Flavour is expected to develop quickly during the forecast period due to rising consumer demand, particularly for the taste of real fruits. The Saudi Arabia E-cigarette Market is predicted to rise as the Arabian population's taste for the product grows since it lessens tobacco cravings, reduces traditional cigarette usage, and is less harmful than traditional cigarettes. Furthermore, the health hazards of e-cigarette use are fewer than those of traditional cigarette usage, leading to an increase in e-cigarette use in Arabian countries. Furthermore, the government has backed e-cigarettes as a public health option to reduce traditional smoking behaviors, increasing awareness of the advantages of e-cigarettes over traditional smoking tactics.

As per the World Bank, Saudi Arabia's population was 35,340,680 in 2021, with 20,437,084 males and 14,903,596 females. There are 8,671,039 people under the age of 14 in the overall population. The population of people aged 20 to 40 is 12,188,458. The urban population is 29,799,824 people, while the rural population is 5,462,868 people. Saudi Arabia's GDP in 2021 was USD 833.54 billion, with a 3.1% inflation rate and a per capita income of US$23,585.9. E-cigarette use is more common among young persons and those who have already attempted tobacco smoking, according to a recent Saudi Arabian poll. 26.3% had used e-cigarettes at least once, and 24.7% had an e-cigarette-smoking family member. In addition, 8.2% used smokeless tobacco and 18.2% smoked more than 100 tobacco cigarettes in their lives, with 50.5% having a tobacco-smoking family member. In addition, respondents were asked why they used electronic cigarettes. 19.5% wanted to stop smoking tobacco cigarettes, while 16.2% believed they were safer than tobacco cigarettes. Other causes were given by 35.3%.

The offline distribution channel, which comprised retail outlets, accounted for the majority of market share. E-cigarettes were initially sold at retail businesses such as Vape shops and gas stations. These shops assisted customers in selecting from a wide range of devices and e-liquids. Furthermore, Vape shops that allow clients to sample and test these devices before purchasing them are predicted to improve the retail store category during the projection period. Because of the increased online sales potential for e-cigarettes, suppliers were pushed to tighten their online purchasing systems in terms of security and dependability, resulting in increased demand for these items online. Flavor and fragrance sellers are supplying a varied choice of e-liquids to compete with the growing popularity of Vaping devices. Various tastes, such as menthol, mint, chocolate, cola, bubble gum, and fusions of other fruits and flavoring substances are luring a large number of consumers to adopt these e-cigarette devices.

Covid-19 Impact:
The spread of COVID-19 has contributed to declining of the Saudi Arabia E-cigarette market on the back of disturbances in the supply chain and discontinuation of production. Moreover, consequent disruptions in the operations during the lockdown period in the country have affected the sales revenue for many of the top E-cigarette brands in the term and significantly contribute towards the slow growth of Saudi Arabia's E-cigarette market.

Considered in this report
• Geography: Saudi Arabia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Saudi Arabia E-Cigarette market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product
• Modular E-Cigarette
• Rechargeable E-Cigarette
• Next-Generation E-Cigarette
• Disposable E-Cigarette
• Others

By Flavour
• Tobacco
• Botanical
• Fruit
• Sweet
• Beverage
• Others

By Battery Mode
• Automatic E-cigarette
• Manual E-cigarette

By Distribution Channel
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the e-cigarette industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.


1. Executive Summary
2. Market Structure
2.1. Market Considerate
2.2. Assumptions
2.3. Limitations
2.4. Abbreviations
2.5. Sources
2.6. Definitions
2.7. Geography
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Saudi Arabia Macro Economic Indicators
5. Market Dynamics
5.1. Key findings
5.2. Market Drivers
5.3. Market Restraints
5.4. Policies & Certification
5.5. Opportunities
5.6. Value Chain Analysis
5.7. Key Developments – 2022
5.8. Covid-19 Effect
5.9. Industry Experts Views
6. Saudi Arabia Market Trends
7. Saudi Arabia E-Cigarette Market Overview
7.1. Market Size By Value
7.1.1. Market Size and Forecast By Product
7.1.2. Market Size and Forecast By Flavor
7.1.3. Market Size and Forecast By Battery Mode
7.1.4. Market Size and Forecast By Distribution Channel
8. Saudi Arabia E-Cigarette Market Segmentations
8.1. Saudi Arabia E-Cigarette Market, By Product
8.1.1. Saudi Arabia E-Cigarette Market Size, By Disposable E-Cigarette, 2017-2028
8.1.2. Saudi Arabia E-Cigarette Market Size, By Rechargeable E-Cigarette, 2017-2028
8.1.3. Saudi Arabia E-Cigarette Market Size, By Modular E-Cigarette, 2017-2028
8.1.4. Saudi Arabia E-Cigarette Market Size, By Next-Generation E-Cigarette, 2017-2028
8.2. Saudi Arabia E-Cigarette Market, By Flavor
8.2.1. Saudi Arabia E-Cigarette Market Size, By Tobacco, 2017-2028
8.2.2. Saudi Arabia E-Cigarette Market Size, By Botanical, 2017-2028
8.2.3. Saudi Arabia E-Cigarette Market Size, By Fruit, 2017-2028
8.2.4. Saudi Arabia E-Cigarette Market Size, By Sweet, 2017-2028
8.2.5. Saudi Arabia E-Cigarette Market Size, By Beverage, 2017-2028
8.2.6. Saudi Arabia E-Cigarette Market Size, By Others, 2017-2028
8.3. Saudi Arabia E-Cigarette Market, By Battery Mode
8.3.1. Saudi Arabia E-Cigarette Market Size, By Automatic E-Cigarette, 2017-2028
8.3.2. Saudi Arabia E-Cigarette Market Size, By Manual E-Cigarette, 2017-2028
8.4. Saudi Arabia E-Cigarette Market, By Distribution Channel
8.4.1. Saudi Arabia E-Cigarette Market Size, By Offline, 2017-2028
8.4.2. Saudi Arabia E-Cigarette Market Size, By Online, 2017-2028
9. Saudi Arabia E-Cigarette Market Opportunity Assessment
9.1. By Product, 2022E to 2028F
9.2. By Flavor, 2022E to 2028F
9.3. By Battery Mode, 2022E to 2028F
9.4. By Distribution Channel, 2022E to 2028F
10. Competitive Landscape
10.1. Porter's Five Forces
10.2. Company Profile
10.2.1. Company 1
10.2.1.1. Company Snapshot
10.2.1.2. Company Overview
10.2.1.3. Financial Highlights
10.2.1.4. Geographic Insights
10.2.1.5. Business Segment & Performance
10.2.1.6. Product Portfolio
10.2.1.7. Key Executives
10.2.1.8. Strategic Moves & Developments
10.2.2. Company 2
10.2.3. Company 3
10.2.4. Company 4
10.2.5. Company 5
10.2.6. Company 6
10.2.7. Company 7
10.2.8. Company 8
11. Strategic Recommendations
12. Disclaimer
List of Figures
Figure 1: Saudi Arabia E-Cigarette Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 2: Market Attractiveness Index, By Product
Figure 3: Market Attractiveness Index, By Flavor
Figure 4: Market Attractiveness Index, By Battery Mode
Figure 5: Market Attractiveness Index, By Distribution Channel
Figure 6: Porter's Five Forces of Saudi Arabia E-Cigarette Market
List of Table
Table 1: Saudi Arabia E-Cigarette Market Size and Forecast By Product (2017, 2022 & 2028F)
Table 2: Saudi Arabia E-Cigarette Market Size and Forecast By Flavor (2017, 2022 & 2028F)
Table 3: Saudi Arabia E-Cigarette Market Size and Forecast By Battery Mode (2017, 2022 & 2028F)
Table 4: Saudi Arabia E-Cigarette Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 5: Saudi Arabia E-Cigarette Market Size of Disposable E-Cigarette (2017 to 2028) in USD Billion
Table 6: Saudi Arabia E-Cigarette Market Size of Rechargeable E-Cigarette (2017 to 2028) in USD Billion
Table 7: Saudi Arabia E-Cigarette Market Size of Modular E-Cigarette (2017 to 2028) in USD Billion
Table 8: Saudi Arabia E-Cigarette Market Size of Next-Generation E-Cigarette (2017 to 2028) in USD Billion
Table 9: Saudi Arabia E-Cigarette Market Size of Tobacco (2017 to 2028) in USD Billion
Table 10: Saudi Arabia E-Cigarette Market Size of Botanical (2017 to 2028) in USD Billion
Table 11: Saudi Arabia E-Cigarette Market Size of Fruit (2017 to 2028) in USD Billion
Table 12: Saudi Arabia E-Cigarette Market Size of Sweet (2017 to 2028) in USD Billion
Table 13: Saudi Arabia E-Cigarette Market Size of Beverage (2017 to 2028) in USD Billion
Table 14: Saudi Arabia E-Cigarette Market Size of Others (2017 to 2028) in USD Billion
Table 15: Saudi Arabia E-Cigarette Market Size of Automatic E-Cigarette (2017 to 2028) in USD Billion
Table 16: Saudi Arabia E-Cigarette Market Size of Manual E-Cigarette (2017 to 2028) in USD Billion
Table 17: Saudi Arabia E-Cigarette Market Size of Offline (2017 to 2028) in USD Billion
Table 18: Saudi Arabia E-Cigarette Market Size of Online (2017 to 2028) in USD Billion

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