Saudi Arabia Wet Pet Food Market Overview, 2030

The wet pet food market in Saudi Arabia has been experiencing notable growth, influenced by changing consumer preferences, rising pet ownership, and an increasing awareness of pet nutrition. The evolving lifestyle of pet owners, particularly in urban areas such as Riyadh, Jeddah, and Dammam, has contributed to the rising demand for high-quality pet food products, including wet pet food, which is preferred for its palatability, higher moisture content, and nutritional benefits. As more Saudi households embrace pet companionship, particularly among expatriates and younger generations, there is a growing inclination toward premium and specialized pet diets. The market is significantly driven by the increasing presence of international pet food brands, which are introducing a variety of wet pet food formulations catering to different breeds, age groups, and dietary requirements of pets. The trend of humanization of pets is also gaining traction in the country, leading to an increased demand for gourmet and organic wet pet food options that focus on fresh ingredients, added vitamins, and balanced nutrition. The expansion of e-commerce platforms has further fueled market growth, as pet owners seek convenient online shopping options that provide a diverse range of wet pet food products from both global and regional brands. Additionally, veterinary recommendations and heightened concerns over pet health have contributed to the rising preference for wet food, which is considered more digestible and hydrating compared to dry alternatives. The shift in consumer awareness regarding the benefits of protein-rich and grain-free wet pet food has led to the introduction of specialized formulations catering to pets with sensitivities, allergies, and specific dietary needs.

According to the research report, ""Saudi Arabia Wet Pet Food Market Outlook, 2030,"" published by Bonafide Research, the Saudi Arabia Wet Pet Food market is anticipated to add to more than USD 90 Million by 2025–30. The Saudi Arabian wet pet food market is witnessing a shift in distribution channels, with supermarkets, hypermarkets, pet specialty stores, and online retail platforms playing a crucial role in expanding product availability. The convenience offered by digital platforms has been a game changer, allowing consumers to access a wide selection of wet pet food products while benefiting from subscription services and doorstep delivery. With the increasing disposable income of pet owners, there is a growing willingness to invest in premium, high-quality wet pet food that aligns with the nutritional needs and overall well-being of their pets. Additionally, cultural shifts and the growing acceptance of pet ownership in Saudi society have influenced market dynamics, prompting greater demand for both imported and locally produced wet pet food options. International pet food manufacturers are actively entering the Saudi market, offering wet pet food in diverse flavors and formulations to cater to a discerning consumer base. The regulatory framework governing pet food imports and sales has also played a role in shaping the market, ensuring that products meet the necessary safety and quality standards. The rise of social media influencers and pet communities advocating for healthier pet diets has further encouraged pet owners to explore wet pet food options enriched with essential nutrients, vitamins, and minerals. Moreover, with an increasing number of veterinary clinics and pet grooming services emerging across the country, pet owners have greater access to expert recommendations that reinforce the benefits of wet pet food for hydration, digestion, and overall pet health.

The wet pet food market in Saudi Arabia caters to a diverse range of pets, with a strong focus on dogs and cats, which make up the largest share of the market. For dogs, wet food formulations are designed to provide balanced nutrition, featuring high-quality proteins, essential vitamins, and minerals that support overall health. Since dog breeds vary in size, age, and dietary requirements, manufacturers offer specialized products that cater to different needs, such as puppy formulas enriched with DHA for brain development, senior dog options with joint support ingredients, and breed-specific diets tailored for digestion and coat health. With a rising trend of pet humanization, pet owners increasingly seek high-protein, grain-free, or limited-ingredient wet food for their dogs, ensuring better digestibility and higher palatability. Cats represent a significant portion of the wet pet food market, with their dietary needs requiring high meat content and essential amino acids such as taurine to maintain heart and vision health. Given their obligate carnivore nature, wet food for cats is formulated to be rich in protein, often featuring real meat or fish as primary ingredients while maintaining high moisture levels to support urinary tract health. Flavors like tuna, salmon, and chicken dominate the segment, with functional ingredients such as omega fatty acids included for coat shine and skin health. There is also a niche but growing demand for wet pet food for smaller and exotic pets, including ferrets, rabbits, and reptiles. While ferrets require meat-based wet food similar to cats, rabbits rely on vegetable- and hay-based wet formulations that are safe for their digestive systems. Reptile-specific wet food options cater to insectivorous and carnivorous species, providing an alternative to live feeding.

The Saudi Arabian wet pet food market is segmented based on pricing, catering to different consumer preferences and purchasing power. The economy segment remains a popular choice for budget-conscious pet owners, offering affordable wet pet food formulated with cost-effective ingredients. These options often include necessary nutrients, essential proteins, and fillers to meet the basic dietary needs of pets while ensuring satiety and palatability. Many economy wet pet food brands focus on mass-market appeal, making them widely available in supermarkets and grocery stores. While these products provide an accessible option for pet owners, the increasing awareness about pet health and nutrition has led to a growing preference for higher-quality alternatives. The premium wet pet food segment is expanding rapidly, driven by pet owners seeking better ingredients, fewer artificial additives, and improved digestibility. These formulations typically feature real meat as the first ingredient, enhanced with added nutrients to support specific health conditions such as digestive wellness, joint health, and coat shine. As pet owners in Saudi Arabia become more willing to invest in their pets' health, premium wet pet food brands continue to gain market traction. The super-premium and organic segment is also experiencing notable growth, driven by a demand for human-grade ingredients, grain-free diets, and ethically sourced meat products. These formulations often exclude artificial preservatives, by-products, and fillers, making them ideal for pets with allergies, sensitivities, or specific dietary requirements. Organic-certified wet pet food options cater to pet owners who prioritize sustainability and clean-label ingredients, ensuring superior nutrition and enhanced palatability. With the rise of pet humanization and premiumization trends in Saudi Arabia, more pet owners are shifting toward super-premium and organic wet food, willing to pay a higher price for top-tier nutrition and functional health benefits.

The wet pet food market in Saudi Arabia benefits from a diverse range of distribution channels, ensuring accessibility for pet owners across different regions. Pet specialty stores play a crucial role in the market, offering a wide selection of wet pet food brands, including specialized, breed-specific, and prescription diets. These stores often provide expert advice from trained professionals, helping pet owners choose the right formulations based on their pets’ nutritional needs. Pet-focused retail chains cater to a growing demand for high-quality wet food, particularly in urban centers where pet ownership rates are increasing. Supermarkets and hypermarkets remain a dominant distribution channel, stocking mainstream and premium wet pet food brands that appeal to a broad consumer base. The convenience of purchasing pet food alongside household groceries makes this channel highly popular among pet owners, particularly those seeking affordable and widely recognized brands. Additionally, convenience stores provide a limited but essential selection of wet pet food, catering to last-minute or emergency purchases. The rapid growth of e-commerce platforms has significantly influenced the wet pet food market, with online marketplaces and brand-owned websites offering a vast selection of products, subscription-based services, and bulk purchasing options. Pet owners increasingly prefer online shopping for its convenience, access to exclusive products, and the ability to compare prices and read customer reviews before making a purchase. Subscription services that deliver customized wet pet food formulations directly to pet owners’ homes are gaining popularity, providing personalized meal plans based on pets’ dietary needs. Veterinary clinics also serve as an important distribution channel, particularly for prescription-based wet pet food recommended for pets with specific health conditions such as kidney disease, weight management, and digestive sensitivities. Direct-to-consumer brands leverage this channel to offer tailored nutrition solutions, appealing to pet owners who seek veterinarian-approved, science-backed formulations.

Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report
• Wet Pet Food Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Pet Type
• Dogs
• Cats
• Others (Ferrets, Rabbits, Reptiles, etc.)

By Price Range
• Economy
• Premium
• Super Premium & Organic

By Distribution Channel
• Pet Specialty Stores
• Supermarkets/Hypermarkets
• Convenience Stores
• Online
• Others (e.g., Veterinary Clinics, Direct-to-Consumer Subscription Services)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to agriculture industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.