Saudi Arabia UHT (Ultra-High Temperature) Milk Market Overview, 2028

Saudi Arabia UHT (Ultra-High Temperature) Milk Market Overview, 2028

UHT milk or Ultra High Temperature milk is sterilized at an extremely high temperature and maintaining it there for few seconds before quickly cooling to room temperature. Therefore, this process eliminates almost all the potential pathogens present in milk. Consumers prefer UHT milk, because of its extended shelf life. UHT milk also requires less processing time and contains high nutritional value. Recent COVID-19 pandemic created a unique growth opportunity for UHT milk market participants to develop new UHT-based health drinks. The pandemic situation also boosted the demand for UHT milk and other shelf-stable products. Therefore, window of opportunity for companies was created to develop new recipes and products to meet the consumer’s growing demand for many food products, including UHT milk. Furthermore, consumers prefer UHT milk and dairy products to improve their immunity as there are several health benefits associated with UHT milk, including its ability to improve bone health and reduce the risk of certain cancers. A spurring demand for food products with prolonged shelf life, an increased consumption of milk and dairy products, and an increase in the application of UHT technology in new product development are expected to boost the growth of Saudi Arabia UHT milk market. Ongoing technological and scientific advancements are contributing to the expansion of food and beverage shelf life, hence favouring the adoption of UHT processing techniques. Owing to the perishable nature of milk and curd, among other dairy products, UHT processing is fast gaining popularity in the dairy business.

According to the research report Saudi Arabia UHT Milk Market Overview, 2028, published by Bonafide Research, the Saudi Arabia UHT Milk market is projected to reach market size of USD 658.01 Million by 2028. UHT milk has gained popularity in Saudi Arabia due to its long shelf life and convenience. UHT milk can be stored at room temperature without refrigeration until opened, which aligns with the busy lifestyle of many Saudis. The demand for UHT milk has risen as more people opt for this convenient alternative to fresh milk. Rapid urbanization and the adoption of modern lifestyles have contributed to the growing popularity of UHT milk. With urban areas witnessing an influx of working individuals and families, the need for easily accessible and longer-lasting dairy products like UHT milk has increased. Saudi Arabia has seen a growing emphasis on health and nutrition in recent years. UHT milk is often fortified with essential nutrients, such as vitamins and minerals, to cater to consumers seeking a healthier alternative. The perception that UHT milk retains most of the nutritional benefits of fresh milk also adds to its appeal. Traditional consumption patterns have been gradually shifting in Saudi Arabia. Convenience is becoming a significant factor in consumer decision-making. UHT milk is considered a convenient option as it eliminates the need for frequent grocery store visits and reduces concerns about spoilage or waste. To cater to consumer preferences, UHT milk brands in Saudi Arabia have been introducing a variety of flavors and options. Apart from the traditional plain milk, consumers can find UHT milk in different flavors like chocolate, strawberry, and vanilla. This diversification aims to attract a broader consumer base.

UHT milk is majorly distributed through B2C channel and is leading the market with significant market share. Furthermore, during the anticipated time frame B2B channel are expected to gain significant CAGR of the market. Saudi Arabia has a thriving hospitality and foodservice industry, including hotels, restaurants, cafes, and catering services. These establishments often have high-volume demands for milk and dairy products to meet the needs of their customers. The B2B channel plays a crucial role in supplying UHT milk to the foodservice sector, where large quantities of milk are required for various food and beverage preparations. Institutions such as schools, universities, hospitals, and government organizations often procure UHT milk in bulk quantities. The B2B channel facilitates the procurement process for these institutions, providing them with a reliable supply of UHT milk for their cafeterias, patient care, and other institutional requirements. B2B transactions often involve customized packaging sizes, formulations, or private labeling to meet the specific requirements of the buyers. The B2B channel allows for flexibility in catering to these unique demands, enhancing customer satisfaction and strengthening business relationships. The form type of the market include, liquid and solid. There is increasing demand for solid form UHT milk in Saudi Arabia. Solid form UHT milk, such as powdered or granulated milk, offers convenience and portability. It can be easily stored, transported, and reconstituted when needed. This makes it suitable for situations where refrigeration may not be readily available or when a longer shelf life is desired. The demand for solid form UHT milk might also be influenced by market preferences and consumer habits. Some consumers may have a preference for powdered milk or have cultural practices that involve the use of powdered milk in traditional recipes or beverages.

The product type of the market is segmented into whole, skimmed, partly skimmed and fat filled. Skimmed milk is widely preferred by consumers of Saudi Arabia. Cultural practises and culinary tastes can also impact Saudi Arabians' desire for skimmed milk. Skimmed milk is preferred in various traditional Saudi Arabian recipes due to its lighter texture and lower fat level, which may enhance the flavours and features of these foods. Skimmed milk is frequently preferred by people who are health-conscious and want to cut back on their calorie and fat intake. Skimmed milk contains less fat than whole milk, making it a good choice for people trying to lose weight or follow a low-fat diet. Based on source animal based is most commonly used for making UHT milk and is leading the market of UHT milk in Saudi Arabia. Cow's milk consumption is strongly ingrained in Saudi cultural and gastronomic traditions. Cow's milk has long been a mainstay in the region, and there is a cultural familiarity with and liking for it. This cultural predilection leads to the market dominance of animal-based UHT milk. Cow's milk is a good source of critical nutrients such as protein, calcium, vitamin D, and minerals. It is frequently advertised as a complete and balanced nutritional source, particularly for children and adults. Cow's milk's nutritional composition and claimed health benefits play a big part in its acceptance as UHT milk.

Considered in this report:
• Geography: Saudi Arabia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• Saudi Arabia UHT Milk market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type:
• Whole
• Skimmed
• Partly Skimmed
• Fat Filled

By Source:
• Animal Based
• Plant Based

By Form:
• Liquid
• Solid

By End Use Application:
• Retail Sales
• Dairy Product
• Bakery & Confectionery
• Milk & Milk based Beverages
• Infant Formula

By Distribution Channel:
• B2C
• B2B

The approach of the report
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the UHT Milk industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.