Saudi Arabia School Bags Market Overview, 2029

Saudi Arabia School Bags Market Overview, 2029

Saudi Arabia's school bag market has grown and transformed significantly over the years, owing to an increasing student population, rising disposable income, shifting fashion trends, and a greater emphasis on excellent education. The industry has expanded over time in response to the country's growing student population, which is driven by the country's emphasis on education as a fundamental component of its Vision 2030 agenda. In the early 2000s, the market saw a movement from basic, utilitarian bags to more attractive, branded school bags, influenced primarily by Western firms. In 2020, some local and worldwide firms began experimenting with eco-friendly materials, prompted by the global sustainability movement. Parents who care about the environment will appreciate the introduction of recycled polyester and organic textiles. The Saudi Standards, Metrology, and Quality Organisation (SASO) is responsible for supervising product standards, including those for school bags. SASO assures that the materials used in school bags are safe for children, non-toxic, and devoid of hazardous compounds. Domestic and international manufacturers who want to sell their products in the Kingdom must comply with these restrictions. Schools around the Kingdom were closed for a prolonged length of time in 2020 as the government implemented lockdowns to prevent the virus from spreading. However, as schools reopened in late 2020 and early 2021, the market recovered. The epidemic also expedited the trend to online retail, as more people went to e-commerce platforms to buy school supplies.

According to the research report, ""Saudi Arabia School Bags Market Outlook, 2029,"" published by Bonafide Research, the Saudi Arabia's school bag market is anticipated to add to more than USD 50 Million by 2024–29. The Saudi school bag market is dominated by both local and foreign brands. Some of the largest domestic players are Alesayi Trading Corporation, which sells a variety of school supplies, including bags, and Bin Dawood Stores, a significant shop that stocks school bags from numerous manufacturers. International brands like Adidas, Nike, and Puma are also popular in the Saudi market, especially among older students who desire attractive and branded backpacks. The collaboration of domestic suppliers and multinational brands has been a key market driver. Retailers frequently collaborate with worldwide companies to launch unique collections and provide seasonal specials, especially during the back-to-school season. Retailers and manufacturers often conduct major marketing campaigns in the months preceding the start of the new school year. Discounts, bundle deals (when school bags are sold alongside other supplies such as stationery or lunchboxes), and giveaways are also common promotional tactics. Social media channels, particularly Instagram and Snapchat, play an important role in promoting school bags in the Kingdom. Influencers and brand ambassadors are routinely utilised to promote new designs and collections, which appeal to both parents and students. Furthermore, online platforms such as Noon and Jarir operate targeted advertising campaigns and provide exclusive online promotions to entice digital buyers. Physical stores also provide in-store promotions, such as loyalty programs and incentives for returning consumers.

A wide range of bag varieties are available in the Saudi Arabian school bag market to meet the needs of different age groups, functionality, and fashion preferences. The most common bag types are backpacks, laptop bags, messenger bags, and tote bags, among others. Backpacks are the most popular school bags in Saudi Arabia because of their adaptability, ergonomic design, and large storage capacity. They often include two shoulder straps that help distribute weight evenly across the back, which is especially crucial considering the hefty books and materials that students frequently carry. Backpacks are popular among students of all ages, particularly younger children and teenagers, because they come in a variety of styles, colours, and brands. International companies like Nike and Adidas, as well as local merchants, provide a wide range of backpack options. Laptop bags have gained in popularity, particularly among senior students and university students, as digital gadgets are increasingly used in education. Domestic suppliers such as Jarir Bookshop and Extra Stores sell a variety of laptop bags, while foreign brands such as Samsonite and Targus cater to students looking for both security and style. Messenger bags, with a single strap worn across the body, are a popular choice among students who desire a more casual and trendy look. While they are popular among high school and university students, their small capacity and single-strap design, which can strain the shoulder, make them unsuitable for younger children. Tote bags are frequently picked for their simplicity and design appeal, whilst duffel bags serve a variety of applications.


A number of textiles are utilised in the Saudi school bag market to meet a wide range of consumer requirements, from durability to style. Polyester, canvas, nylon, leather, and other specialised fabrics are the most commonly used materials. Polyester is the most popular fabric for school bags in Saudi Arabia since it is inexpensive, durable, and weather resistant. Polyester bags are lightweight and sturdy, making them perfect for daily use by students. Polyester backpacks are widely available from brands like as Nike and Adidas, as well as domestic merchants such as Danube Home and SACO. Polyester is the market's most popular material due to its cost and practicality. However, canvas is slightly heavier and less water-resistant than polyester, making it unsuitable for younger kids. Canvas school bags are available from local vendors such as Al-Futtaim, however they account for a minor portion of the market. Nylon is well-known for its high strength-to-weight ratio, and it is frequently utilised in high-end schoolbags and sportswear designs. International brands such as Puma and The North Face sell nylon-based school bags in Saudi Arabia, particularly in the athletic market. Leather school bags are robust and attractive, but their higher cost makes them less popular for everyday school use. Leather is typically reserved for special occasions or professional settings, while manufacturers such as Samsonite and domestic high-end merchants do offer leather options.

In the Saudi school bag business, distribution channels are critical for efficiently reaching consumers. While both offline and online channels are important, internet distribution is quickly becoming the dominant route in the Saudi school bag market. The convenience of home delivery, combined with the opportunity to instantly compare prices and items, has made internet shopping especially appealing to younger generations and working parents. E-commerce's rapid expansion is fuelled by improved logistics, payment options, and increased internet coverage throughout the region. Domestic vendors like Jarir Bookshop and multinational platforms like Amazon are taking advantage of this trend by increasing their online offers and improving user experiences. Offline sales remain a prominent channel in the Saudi school bag market, which includes physical retail locations, hypermarkets and speciality shops. Major retail chains such as Carrefour, Al Othaim Markets, and Panda have a diverse range of school bags from numerous brands, allowing customers to experience and feel the products before purchasing. Furthermore, local businesses and markets offer personalised attention and fast availability, appealing to parents and students who enjoy conventional shopping experiences. Offline channels gain from impulse purchases, particularly during the back-to-school season, when parents are more likely to buy school supplies in person. During peak times, retailers provide promotions, discounts, and unique displays to boost sales.

Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• School Bags market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Types
• Backpack
• Messenger Bag
• Laptop bags
• Others

By Fabric
• Polyesters
• Canvas
• Nylon
• Leather
• Others

By Distribution Channel
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the School Bags industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.