Saudi Arabia Party Supplies Market Overview, 2030

The party supplies market in Saudi Arabia has seen significant expansion, largely influenced by the country's growing social and cultural trends. One of the key drivers of this growth is the youthful population of Saudi Arabia, which forms a substantial portion of the consumer base. This young demographic, largely under 30 years old, has increasingly embraced modern social practices such as hosting elaborate parties for personal milestones, cultural festivals, and celebrations. The demand for party supplies such as disposable tableware, themed decorations, and novelty items has risen sharply as people seek to enhance the experience of social gatherings. Social media platforms like Instagram and TikTok have also played a pivotal role in promoting these trends, allowing consumers to discover new and creative party ideas from influencers and designers across the world. Moreover, the increase in disposable income, along with the growing desire for aesthetic and memorable events, has led people to invest more in party supplies that elevate the overall atmosphere and make occasions more special. The market is also being driven by a shift toward more personalized celebrations, with consumers seeking tailored themes, colors, and decor that reflect their unique tastes. Saudi Arabia’s rich cultural traditions, such as weddings, Eid celebrations, and National Day festivities, have provided a steady demand for party supplies throughout the year, and these events often require specific products that cater to cultural preferences and local styles.

According to the research report, ""Saudi Arabia Party Supplies Market Outlook, 2030,"" published by Bonafide Research, the Saudi Arabia Party Supplies market is anticipated to add to more than USD 100 Million by 2025–30. In addition to the changing consumer preferences, the distribution landscape of party supplies in Saudi Arabia is undergoing a transformation. Traditionally, physical retail stores, particularly in urban areas like Riyadh, Jeddah, and Dammam, have been the primary point of purchase for party products. Major retail chains, hypermarkets, and specialized party supply stores have expanded their product offerings to include a wide variety of items to cater to different types of celebrations. However, the rise of e-commerce has become an important aspect of the market, allowing consumers to browse an extensive range of party supplies and conveniently purchase items online. Online platforms have become increasingly popular, especially among younger consumers who are more inclined to shop digitally. This shift toward online shopping has also made international party supply brands more accessible, providing a variety of products that might not be available in traditional stores. Furthermore, with Saudi Arabia's Vision 2030 promoting the growth of the entertainment and tourism sectors, there is a noticeable rise in the number of public and private events, including concerts, festivals, and sporting events, further driving the demand for party supplies. Local suppliers are also adapting to these market changes by introducing more diverse and customized products, including eco-friendly options and premium quality goods, to meet the evolving preferences of consumers.

In Saudi Arabia, the party supplies market is driven by a variety of celebrations that are central to the country's social culture. Birthdays are widely celebrated, especially for children, and they prompt the purchase of colorful decorations, themed products, and entertainment items. Weddings and anniversaries are grand events that see the use of luxurious and high-quality decorations to create memorable experiences. These occasions often feature elaborate setups with extensive floral arrangements, custom banners, and decorative accessories tailored to the couple’s preferences. Baby showers and gender reveal parties have grown in popularity, reflecting global trends, and these events require themed items such as balloons, backdrops, and party favors that are gender-specific or in line with the baby’s expected arrival. Seasonal and holiday celebrations, such as Eid and National Day, also drive demand for special event products, with consumers seeking festive decorations, tableware, and accessories that reflect the spirit of these important occasions. Corporate events, whether conferences, trade shows, or office celebrations, also contribute to the market, with businesses looking for professional yet appealing party supplies like branded decorations, event-specific gifts, and catering accessories. Additionally, other social events such as graduations, charity events, and family gatherings stimulate the demand for party products, ensuring the market remains dynamic with diverse needs.

The types of party supplies available in Saudi Arabia’s market cover a broad spectrum, with balloons being a staple for most events. Balloons in various sizes, colors, and shapes, including helium-filled and LED options, are widely used for both children’s and adult parties. Banners are another popular choice, often customized with personal messages for special occasions, adding a personal touch to any event. Home décor items, such as fabric backdrops, table runners, and decorative lights, are essential for creating a festive atmosphere, especially during large gatherings. Tableware and disposables, such as plates, cups, and napkins, are highly sought after for convenience, with many products featuring festive designs that align with the party’s theme. Take-away gifts and party favors, like personalized trinkets or edible treats, are an important part of the celebration experience in Saudi Arabia, providing guests with a memorable token of the event. Additional products, such as piñatas, games, confetti, and party hats, are commonly included in parties for children, helping to engage guests and provide entertainment. These items are often tailored to suit the specific occasion, whether it be a birthday, wedding, or corporate event, and are offered in a wide range of designs and themes to cater to diverse tastes and preferences.

The materials used in the production of party supplies in Saudi Arabia vary depending on the type of product and its intended purpose. Plastic is commonly used due to its affordability, durability, and versatility, making it a popular choice for disposable tableware, decorations, and balloons. Paper and cardboard materials are also frequently used, particularly for items like banners, party hats, and cutouts, offering an eco-friendly alternative to plastic. These materials are lightweight, easy to customize, and ideal for single-use items, which is a key consideration in the market. Foil is another prominent material, often used in balloons and decorations, thanks to its shiny, reflective qualities that add a sense of sophistication and festivity to events. Fabric and textile-based decorations, such as tablecloths, bunting, and custom banners, are favored for upscale events like weddings and corporate functions, where durability and a high-end feel are prioritized. These materials can be reused for multiple occasions, making them a more sustainable option for frequent event planners. With increasing awareness about environmental sustainability, there has been a shift towards biodegradable and eco-friendly materials in Saudi Arabia’s party supply market. Many brands now offer alternatives such as biodegradable balloons, compostable plates, and paper products made from recycled materials, catering to a growing demand for environmentally conscious choices. This trend is expected to continue as the country’s consumers become more attuned to the importance of reducing their ecological footprint.

Saudi Arabia’s party supplies market is supported by various distribution channels that provide consumers with easy access to the products they need for their celebrations. Supermarkets and hypermarkets serve as convenient one-stop shops for purchasing party supplies, offering a broad range of items such as balloons, disposable tableware, banners, and party favors. These large retailers often feature seasonal sections that cater to specific holidays or events, such as Eid, weddings, or National Day. Specialized stores dedicated to party supplies are also widely available, offering a more focused selection of products that cater to specific themes or high-end needs. These stores are popular among consumers planning large-scale or particularly themed events, as they provide a wider variety of customizable products such as personalized banners and premium quality decorations. Convenience stores, often located in residential areas or near event venues, provide quick solutions for last-minute party needs, including essentials like candles, balloons, and small decorations. The rise of e-commerce has significantly impacted the distribution of party supplies in Saudi Arabia, with online platforms offering a vast array of products, often with the added benefit of home delivery. Many online stores also offer customization services, allowing customers to order personalized party favors, printed balloons, or tailored decorations. Other distribution channels, such as craft stores and wholesale suppliers, contribute to the market by offering bulk supplies for event organizers or those hosting large gatherings. The diversity of retail outlets ensures that consumers have a wide range of options when purchasing party supplies, from affordable, mass-produced items to high-end, custom-made decorations.


Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report
• Party Supplies Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Application/Occasion
• Birthday Parties
• Weddings & Anniversaries
• Baby Showers & Gender Reveal Parties
• Seasonal & Holiday Parties
• Corporate Events
• Others

By Product Type
• Balloons
• Banners
• Home Décor
• Tableware/Disposables
• Take Away Gifts
• Others (Pinatas, Games and Others)

By Material
• Plastic
• Paper & Cardboard
• Foil
• Fabric/Textile
• Biodegradable/Eco-Friendly Materials

By Distribution Channel
• Supermarkets/Hypermarkets
• Specialized stores
• Convenience stores
• Online
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to agriculture industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.