Saudi Arabia Outdoor LED Displays Market Overview, 2028

Saudi Arabia Outdoor LED Displays Market Overview, 2028

The outdoor LED display market in Saudi Arabia has been growing in recent years, driven by factors such as the country's growing population, increasing urbanization, and investment in infrastructure development. The market has seen a rise in demand for outdoor LED displays in various applications, including advertising, sports and entertainment events, transportation, and public spaces. Saudi Arabia is investing heavily in its tourism industry, which is driving demand for outdoor LED displays in tourist attractions and public spaces. Furthermore, Saudi Arabia is becoming a popular destination for sports and entertainment events, such as Formula E and the Dakar Rally, which is driving demand for outdoor LED displays for event displays and advertising. The history of outdoor LED displays in Saudi Arabia dates back to the 1990s when the technology was first introduced in the country. In the early days, outdoor LED displays were mainly used for advertising purposes in major cities such as Riyadh, Jeddah, and Dammam. These displays were typically installed on billboards and building facades to attract the attention of motorists and pedestrians. Over time, the use of outdoor LED displays expanded to other applications, such as event displays, public information, and tourism. For example, outdoor LED displays were used at the 2006 Asian Games held in Doha, Qatar, which were attended by Saudi athletes and spectators.

According to the research report ""Saudi Arabia Outdoor LED Display Market Overview, 2028,"" published by Bonafide Research, the Saudi Arabia Outdoor LED Display market is projected to reach market size of more than USD 230 Million by 2028. Outdoor LED displays are frequently used for advertising in Saudi Arabia, and this is a major market driver. Outdoor LED displays are used by advertisers to market their products and services and reach a larger audience. The Saudi government has made significant investments in smart city development, fueling demand for outdoor LED displays in transportation and public places. The need for outdoor LED displays has increased as more Saudi companies recognise the benefits of digital signage, such as its ability to attract customers and improve the customer experience. Saudi Arabia has made considerable expenditures in infrastructure development, including the construction of new roads, airports, and stadiums, which has created opportunities for the use of outdoor LED displays for advertising, navigation, and other uses. Other industries in Saudi Arabia, in addition to the commercial sector, are contributing to the growth of the outdoor LED display market. LED displays are used in the entertainment industry for concerts and other live events, while LED displays are used in the transportation industry for wayfinding and other uses.

The government regulates the use of outdoor LED displays in Saudi Arabia through numerous rules and regulations. Some of the most important rules and regulations governing the usage of outdoor LED displays in Saudi Arabia are as follows: Permit requirements: To install and operate an outdoor LED display, a permit from the local authorities is required. The permit process includes an assessment of the display's technical specifications, location, and impact on the surrounding environment. Furthermore, Outdoor LED displays are not allowed in certain locations, such as residential areas and historical sites. The government has specific regulations related to the location and size of outdoor LED displays in public spaces. In addition, the government regulates the content that is displayed on outdoor LED displays in Saudi Arabia. The content must comply with local laws and regulations related to public decency, religious sensitivities, and cultural norms.

Based on mounted technology, the market is segmented into surface mounted outdoor LED display and individually mounted LED display. Surface mounted dominates the market with highest market share. . Surface Mounted Technology allows giving an efficient and cost-effective manufacturing of LED display, as it requires less material and labor as compared to other individually mounted technology. Surface mounted technology allows for better heat dissipation and higher resolution displays, which are important for Outdoor LED display that need to, operate in harsh weather conditions and provide clear visibility to a large audience. SMT technology is more energy-efficient than other technologies, which is important in a country like Saudi Arabia where energy consumption is closely monitored and regulated.

Based on application, the market is segmented into led billboard, perimeter led board, led mobile board, led traffic lights, led video wall, and led matrix board. The LED video wall is expected to gain the highest CAGR of the market. An LED video wall is a huge display composed of several smaller LED display panels that are smoothly tiled together to form a single, continuous screen. LED video walls are extensively used for advertising, entertainment, and other purposes that demand a large, high-resolution display in both indoor and outdoor environments. LED video walls have a high resolution, which allows for clear and clean images even from a distance. Outdoor LED displays used in video walls are also designed to be exceptionally bright and give outstanding contrast, making them perfect for usage in strong sunlight or outdoor locations. LED video walls are available in a range of sizes and designs, allowing them to be tailored to specific locations and uses.

Recent Developments:
• Barco: Barco, a Belgian company specializing in visual technology, announced in 2020 that it had completed the installation of a large outdoor LED display at the King Abdullah Financial District (KAFD) in Riyadh. The 70-meter-long display is one of the largest outdoor LED displays in the Middle East and is designed to showcase interactive content, including advertisements, events, and news.
• Daktronics: Daktronics, a US-based company specializing in LED display systems, announced in 2021 that it had completed the installation of a large LED display at the King Abdullah Petroleum Studies and Research Center (KAPSARC) in Riyadh. The display measures 34 meters long and 5 meters tall and is designed to showcase high-resolution videos, images, and graphics.
• Absen: Absen, a Chinese company specializing in LED display technology, announced in 2021 that it had completed the installation of a large LED display at the Four Seasons Hotel in Riyadh. The display measures 28 meters long and 5 meters tall and is designed to showcase high-resolution videos and images for various events, including weddings and corporate meetings.
• LG: LG, a South Korean company specializing in electronics, announced in 2021 that it had completed the installation of a large LED display at the Al Naeem Mall in Riyadh. The display measures 120 square meters and is designed to showcase dynamic content, including advertisements and promotions for various brands.

Considered in this report
• Geography: Saudi Arabia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Saudi Arabia Outdoor LED Display market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Mounted Technology
• Surface-Mounted Outdoor LED Display
• Individually Mounted Outdoor LED Displays

By Color Display
• Full Color Display
• Tri Color Display
• Monochrome Display

By Application
• LED Billboards
• Perimeter LED Boards
• LED Mobile Panel
• LED Traffic Lights
• LED Video Walls
• LED Matrix Boards

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Outdoor LED Display industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.