Saudi Arabia Online Fitness Market Overview, 2028

Saudi Arabia Online Fitness Market Overview, 2028

Saudi Arabia has a high rate of internet penetration, with a large percentage of the population having access to high-speed internet. This widespread connectivity makes it easier for individuals to access and engage with online fitness platforms. The country has seen a rapid increase in smartphone adoption, and many Saudi residents own smartphones with internet access. This mobile-friendly environment makes it convenient for users to access fitness apps and content on the go. The Saudi government has actively promoted health and fitness as part of its Vision 2030 plan, which aims to diversify the economy and improve the quality of life for citizens. As a result, there have been investments in promoting physical activity, including support for online fitness programs. There is a growing awareness of health and wellness in Saudi Arabia, with individuals seeking ways to lead healthier lifestyles. Online fitness aligns with these health-conscious goals. The rapid urbanization and changing lifestyles in Saudi Arabia have led to busier schedules, making online fitness a more convenient option for many individuals who not have the time to commute to physical gyms or studios. Saudi Arabia practices gender segregation in many public spaces, which can make traditional gym visits challenging for women. Online fitness offers a private and comfortable environment for women to work out at home. Social media influencers and fitness celebrities in Saudi Arabia often promote online fitness platforms and programs, attracting a dedicated following and encouraging user to adopt digital fitness routines. Online fitness platforms in Saudi Arabia provide a wide range of fitness options, including traditional workouts like yoga and cardio, as well as specialized programs tailored to specific fitness goals. Integration with wearable fitness technology allows users in Saudi Arabia to monitor their fitness progress and health metrics, enhancing their overall fitness experience.

According to the research report, “Saudi Arabia Online Fitness Market Overview, 2028” published by Bonafide Research, the Saudi Arabia Online Fitness market is anticipated to grow at more than 20% CAGR from 2023 to 2028. The trend of setting up home-based fitness training businesses has grown in Saudi Arabia. Many fitness trainers and instructors now offer their services online, expanding the availability of fitness programs. Saudi Arabia has a significant youth population, and online fitness appeals to younger generations who are tech-savvy and prefer digital solutions for various aspects of their lives, including fitness. Online fitness programs often include recovery and rehabilitation exercises, which are appealing to individuals seeking post-injury or post-surgery rehabilitation from the comfort of their homes. Online fitness platforms are incorporating mental health components, including guided meditation, stress management, and relaxation techniques, to address the mental well-being of users. As the aging population in Saudi Arabia grows, there is an increased demand for specialized fitness programs catering to older adults, focusing on mobility, balance, and overall well-being. The integration of virtual reality (VR) technology into online fitness experiences is gaining attention. VR workouts provide immersive and engaging fitness routines. Online fitness platforms offer digital workout plans that users can easily access and follow on their smartphones or tablets, eliminating the need for printed materials or physical trainers. Integration with smart home devices, such as smart TVs and voice-activated assistants, enhances the user experience and accessibility of online fitness content. The ecosystem of fitness wearable and accessories has expanded in Saudi Arabia, with online fitness programs often integrating seamlessly with these devices for comprehensive health tracking.

On-Demand fitness streaming offers users the flexibility to choose when and where to work out. This convenience is highly appealing to individuals with busy schedules or those who prefer to exercise at their own pace. On-Demand platforms provide 24/7 access to a vast library of workout content. Users can access a variety of fitness routines, ranging from yoga to high-intensity interval training (HIIT), at any time that suits them. On-Demand platforms often offer a wide range of workout options to cater to different fitness goals and preferences. Users can explore and switch between various fitness styles and instructors. Users are not bound by specific class schedules, making it easier to incorporate workouts into their daily routines. This flexibility aligns well with the diverse schedules of Saudi Arabia's population. Users can replay and revisit their favorite workouts as many times as they want. This is particularly useful for those who wish to repeat specific routines for mastery or improvement. Some users prefer the privacy of working out at home without the pressure or judgment that can be associated with group classes or in-person gyms. On-Demand fitness platforms are accessible through various devices, including smartphones, tablets, laptops, and smart TVs. This accessibility ensures that users can choose their preferred device for workouts. In addition based on device type, Laptops and desktops typically have larger screens compared to mobile devices like smartphones or tablets. This larger screen size provides users with a more immersive and detailed viewing experience, which can be crucial for following fitness routines and proper form demonstration. Laptops and desktops allow users to multitask easily. Fitness enthusiasts use these devices to stream workouts while simultaneously tracking their progress, taking notes, or accessing additional fitness-related information. Laptops and desktops are generally more stable during workouts than mobile devices, which are often handheld. Users can place laptops or desktops on a flat surface, ensuring they remain in the optimal position throughout the workout. Some online fitness platforms offer interactive features like gamification, real-time feedback, and virtual coaching. These features are more accessible and engaging on laptops and desktops.

The market is divided into subscription, advertisement and hybrid based on revenue model. Subscription-based online fitness platforms often provide a diverse and extensive library of fitness content, including workout videos, tutorials, nutritional guidance, and wellness resources. This comprehensive offering appeals to a broad audience with varying fitness goals and preferences. Subscriptions often come with access to high-quality fitness content produced by professional trainers, fitness experts, and renowned athletes. This ensures that users receive credible and effective guidance in their fitness journeys. Subscription services typically update their content regularly, introducing new workouts, challenges, and wellness programs. This keeps users engaged and encourages them to maintain their subscriptions. Subscribers often enjoy access to premium features such as advanced tracking, progress analytics, and personalized coaching. These features enhance the overall fitness experience. In addition based on end user, Professional gyms often have an established and trusted reputation in the fitness industry. Their brand recognition and expertise can attract a significant user base looking for credible and effective fitness solutions. Professional gyms with an online presence can extend their reach beyond their physical locations. This allows them to tap into a wider audience, including individuals who not have access to their physical facilities. Gyms often employ certified trainers and fitness instructors who provide expert guidance in both in-person and online settings. Users prefer the knowledge and experience of these professionals. Gyms often provide tools for tracking fitness progress, both in person and online. Users can monitor their achievements and set new fitness goals.

The Solo session type is expected to have the highest CAGR in the Saudi Arabia online fitness market based on session type. Solo sessions offer a high level of personalization, allowing users to choose workouts that align with their fitness goals, preferences, and fitness levels. This tailored approach is attractive to individuals seeking customized fitness experiences. Solo sessions provide users with the flexibility to work out at their convenience. They can choose the time, duration, and frequency of their workouts, making it easier to integrate fitness into their daily routines. Some users prefer to exercise in the privacy of their homes without the distractions or self-consciousness that can come with group sessions or gym environments. Solo sessions offer a comfortable and non-intimidating fitness option. Solo sessions often include beginner-friendly workouts and tutorials, making them accessible to individuals who are new to fitness or returning to exercise after a break. Solo sessions encompass a wide range of fitness categories, including yoga, meditation, strength training, cardio workouts, HIIT, and more. This variety appeals to diverse fitness interests. Solo session platforms often provide tools for tracking progress, such as workout history, performance metrics, and goal setting. This helps users stay motivated and monitors their fitness journey. Solo sessions can be cost-effective compared to in-person gym memberships or live virtual classes. Users can access high-quality fitness content without the need for expensive equipment or gym fees.

Considered in this report:
• Geography: Saudi Arabia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• Saudi Arabia Online Fitness market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Streaming Type
• Live
• On-Demand

By Session Type
• Group
• Solo

By Device Type
• Smartphones
• Smart TV
• Laptops & Desktops
• Others (Tablets)

By Revenue Model
• Subscription
• Advertisement
• Hybrid

By End User
• Professional Gyms
• Sports Institutes
• Defence Institute
• Educational Institutes
• Corporate Institution
• Individuals
• Others (hospitals, rehabilitation centers, and senior centers.)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Online Fitness industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.