Saudi Arabia Incense Market Overview, 2030

The incense market in Saudi Arabia is deeply rooted in cultural, religious, and traditional practices, making it an integral part of daily life and special occasions. The demand for incense is driven by its widespread use in homes, mosques, and social gatherings, where it is valued for its aromatic properties and spiritual significance. Various types of incense, such as oud, bakhoor, and myrrh, hold a special place in Saudi households, with each variant offering a unique fragrance profile derived from natural ingredients like agarwood, sandalwood, and essential oils. Oud, known for its rich and long-lasting scent, is one of the most sought-after varieties, often sourced from regions in Southeast Asia and meticulously processed to enhance its fragrance. Bakhoor, a blend of scented wood chips soaked in fragrant oils, is widely used for perfuming clothes, living spaces, and ceremonial purposes. Traditional production methods remain prevalent, with artisans carefully crafting incense using time-honored techniques passed down through generations. The association of incense with hospitality and personal grooming further fuels its demand, as Saudi consumers view it as a symbol of warmth, luxury, and refinement. The rising interest in premium and rare ingredients has led to a growing market for high-quality, handcrafted incense products that cater to the preferences of affluent buyers who seek exclusivity and authenticity.

According to the research report, ""Saudi Arabia Incense Market Outlook, 2030,"" published by Bonafide Research, the Saudi Arabia Incense Market is anticipated to add to more than USD 20 Million by 2025–30. The retail landscape for incense in Saudi Arabia is shaped by a mix of traditional souks, specialty fragrance stores, and modern e-commerce platforms, each contributing to the accessibility and popularity of these products. Traditional marketplaces continue to play a vital role, offering a rich sensory experience where consumers can explore different varieties, negotiate prices, and receive expert guidance from seasoned vendors. Specialty fragrance boutiques cater to a niche audience seeking high-end, curated selections of incense, often featuring exclusive blends and rare ingredients that command a premium price. The rise of digital retail has significantly transformed consumer behavior, providing a convenient platform for purchasing incense through online marketplaces and dedicated brand websites. E-commerce has expanded the reach of both local and international incense brands, enabling consumers to access a diverse range of products from the comfort of their homes. Customization and personalization options, such as bespoke fragrance blends and limited-edition collections, have gained traction, appealing to consumers who seek a unique olfactory experience. The gifting culture in Saudi Arabia also plays a crucial role in driving sales, with incense products frequently presented as luxurious gifts for special occasions, weddings, and religious celebrations. Seasonal spikes in demand occur during Ramadan, Eid, and other festive periods, when the use of incense intensifies as part of traditional rituals and family gatherings. The increasing influence of global fragrance trends has also led to innovative product formulations, including modern packaging, longer-lasting scents, and sustainable sourcing practices, which cater to evolving consumer preferences while preserving the deep cultural heritage associated with incense in Saudi Arabia.

The incense market in Saudi Arabia is characterized by a diverse range of product types, each offering distinct aromatic experiences and cultural significance. Stick incense is among the most widely used varieties due to its ease of use, long burn time, and availability in numerous scents. Many households and commercial establishments prefer this type because of its ability to diffuse fragrance evenly and create a soothing atmosphere. Cone incense, which is smaller and burns more quickly, is often chosen by individuals who seek an intense yet short-lived aromatic experience. The concentrated fragrance released by cones makes them suitable for personal spaces, religious offerings, and relaxation rituals. Coil incense, recognized for its spiral structure and extended burn duration, is favored in larger areas where a continuous aromatic presence is desired. This type is particularly useful in temples, mosques, and outdoor spaces where long-lasting fragrance is required for ceremonial or meditative purposes. Resin and powder incense, which are often associated with traditional and spiritual practices, hold deep cultural and religious significance in Saudi Arabia. These forms require special burners, such as charcoal discs or electric incense burners, to release their rich, natural aromas. Many people prefer resin and powder incense for their authenticity, as they are often derived from raw botanical ingredients like frankincense, myrrh, and oud. The high demand for these natural forms of incense stems from a preference for pure, high-quality scents without artificial additives. The variety of incense products available in the Saudi market caters to both traditional users who value cultural heritage and modern consumers seeking unique and premium aromatic experiences.

The use of incense in Saudi Arabia is widespread across different end-user segments, including households, religious institutions, and commercial establishments. Within households, incense is an integral part of daily life, used to enhance indoor ambiance, create a relaxing environment, and welcome guests with a warm, fragrant atmosphere. Many families burn incense before gatherings, during meal preparations, or as part of personal meditation and relaxation routines. The practice of using incense at home is deeply embedded in local customs, often tied to hospitality and social traditions. In religious institutions, incense plays a central role in rituals, prayers, and spiritual practices. Mosques and other places of worship use incense to purify spaces, create a sacred atmosphere, and add a sensory element to religious ceremonies. Many religious leaders and practitioners consider incense an essential aspect of worship, believing that its aromatic smoke carries prayers to the divine. The type of incense used in religious settings is often chosen based on historical and cultural traditions, ensuring authenticity and reverence. Commercial establishments such as spas, yoga centers, meditation studios, and wellness retreats incorporate incense into their environments to enhance relaxation, mindfulness, and sensory experiences. Many luxury hotels, boutique stores, and upscale establishments use incense to create signature scents that contribute to their brand identity. The association of incense with relaxation and well-being makes it a valuable tool for businesses focused on holistic healing and stress relief. The wide-ranging applications of incense across different sectors highlight its importance in Saudi Arabian society, spanning cultural, spiritual, and commercial contexts.

Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report
• Incense Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Stick Incense
• Cone Incense
• Coil Incense
• Resin & Powder Incense

By End User
• Households
• Religious Institutions
• Commercial Establishments (Spas, Yoga Centers, Meditation Centers)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to agriculture industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.