Saudi Arabia Color Cosmetics Market Overview, 2028

Saudi Arabia Color Cosmetics Market Overview, 2028

The Saudi Arabian colour cosmetics market is predicted to grow at a steady rate during the forecast period. The rise in the number of consumers who are self-conscious about their appearance is the primary driver of market growth in Saudi Arabia. Furthermore, the introduction of a male colour cosmetic line to broaden the consumer base and increase the sale of colour cosmetic products is influencing the Saudi colour cosmetics market. Saudi citizens are actively purchasing colour cosmetic goods to meet beauty standards and improve their appearance. Saudi Arabia has a large youth population that is interested in purchasing cosmetics, perhaps opening up new commercial options. Modest beauty is a trend that is gaining popularity in Saudi Arabia. Due to cultural and religious beliefs, many consumers prefer products that are halal-certified, vegan, and cruelty-free. Brands that offer modest beauty products are seeing an increase in demand in the market. Furthermore, Consumers in Saudi Arabia are becoming more experimental with their makeup choices, and bold and vibrant colours are becoming more popular. Brands that offer bright and colourful products, such as bold lipsticks and eyeshadows, are seeing an increase in demand in the market. In addition, there is a growing demand for multifunctional colour cosmetics products in Saudi Arabia. Consumers are looking for products that can be used for multiple purposes, such as a blush that can also be used as a lip tint. Brands that offer multifunctional products are becoming more popular in the market.

According to the research report ""Saudi Arabia Color Cosmetic Market Overview, 2028,"" published by Bonafide Research, the Saudi Arabia Color Cosmetic Market is anticipated to reach a size market of more than USD 0.99 Billion by 2028. Based on product type, the market is segmented into facial colour products, nail colour goods, hair colour products, lip products, and eye makeup products. Most of the market share is held by facial colour products. Furthermore, there are different sub-categories of facial colour products, such as Foundation, loose face powder, concealers, blush, and other facial products (primer). Among them the foundation segment is dominating the market. Women's dress codes in Saudi Arabia are severely enforced, and they are compelled to wear abayas, which are long and loose black robes. As a result, the face and hands are the only visible parts of the body to others, making the face a significant feature of beauty. Foundations are popular because they improve the appearance of the face. Furthermore, social media platforms such as Instagram and YouTube have grown in popularity in Saudi Arabia, and many makeup artists and beauty influencers use these platforms to share makeup tutorials and product recommendations. The foundation is frequently mentioned in these lessons and recommended as a must-have item, which has led to its popularity.

The market is segmented into lip sticks, lip gloss, lip liners, and other lip products (lip primer, lip plumber). In Saudi Arabia, the lip stick has the biggest market share and dominates the market. Lipstick has cultural importance in Saudi Arabia and is frequently worn at special events such as weddings and festivals. It is also a popular everyday product among women. Lipstick is available in a wide range of colours, finishes, and textures, making it a flexible product that can be used to create a number of styles. Based on distribution channels, the market is split into specialty stores, brand outlets, online channels, and convenience stores. The majority of the market is held by specialty stores, while the online channel is expected to grow at the quickest CAGR throughout the forecast period. Saudi Arabia has a high level of smartphone and internet adoption, and technology use is increasing, making online shopping easier. Furthermore, consumers benefit from online shopping because they can shop from the comfort of their own homes rather than having to travel to physical stores.

According to the study, the nail product segment is divided into four categories: nail polish, nail removers, nail treatment/strengtheners, and other nail products (base coat, top coat, and nail art stickers). The nail treatment/strengtheners market is predicted to grow at the fastest rate during the forecast period. Saudi Arabian customers are becoming more aware of the importance of nail care and the harmful effects that traditional nail paints can have on nail health. As a result, many people are looking for nail solutions that offer both colour and nail-strengthening advantages. Nail treatments and strengtheners contain chemicals including keratin, biotin, and calcium, which help to strengthen and nourish the nails.

Based on Eye product, the market is divided into Eye Liners/Pencils, Eye Shadow, Mascara, Other Eye Makeup Products (False Eyelashes, Eye Primer). Among them the Eye Liner/ Pencils dominates the market. Eyeliner is a versatile product that can be used to create a wide range of looks, from subtle definition to bold and dramatic lines. It is a staple product in many women's makeup routines, making it a popular choice among consumers. Eyeliner is a relatively easy product to use, even for those who are new to makeup. Pencil eyeliners, in particular, are user-friendly and easy to apply, which makes them a popular choice among consumers. Based on price range, the market is segmented into mass and premium, the premium price range is expected to gain the maximum CAGR of the market during the anticipated period.

Considered in this report
• Geography: Saudi Arabia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Saudi Arabia Color Cosmetics market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Facial Color Product
• Nails Products
• Hair Color Products
• Lip Products
• Eye Makeup Products
• By Shampoo

By Facial Color Products
• Foundation
• Loose Face Powder
• Concealers
• Blush
• Other Facial Products (primer)

By Nail Products
• Nail Polish
• Nail Removers
• Nail Treatment/ Strengtheners
• Other Nail Products (Base coat, Top coat, Nail art stickers)

By Hair Color
• Permanent
• Temporary
By Lip Product
• Lip Sticks
• Lip gloss
• Lip Liners/Pencils
• Other Lip Products (lip primer, lip plumber)

By Eye Product
• Eye Liners/Pencils
• Eye Shadow
• Mascara
• Other Eye Makeup Products (False Eyelashes, Eye Primer)

By Price Range
• Mass
• Premium

By End User
• Women
• Men

By Distribution Channel
• Specialty Stores
• Brand Outlets
• Online Channel
• Convenience Stores
• Other Stores (salon)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Color Cosmetics industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.