Saudi Arabia Agritourism Market Overview, 2029

Saudi Arabia Agritourism Market Overview, 2029

Agritourism in Saudi Arabia is a growing business as the kingdom diversifies its economy and promotes tourism under the Vision 2030 strategy. To boost the expansion of this sector, initiatives such as infrastructural development, cultural experiences promotion, and rural entrepreneur support have been launched. This sector mixes the attractiveness of traditional farming practices with Saudi Arabia's unique landscapes and cultural legacy, giving both local and international tourists a taste of rural life. Saudi Arabia has long been recognised for its enormous deserts, but it also includes fertile places such as Al-Ahsa, Asir, and Al-Baha, where traditional agriculture has flourished for generations. These locations have long been centres for date cultivation, coffee production, and other agricultural activity. Agriculture has traditionally been regarded as a crucial aspect of the local economy and culture, rather than a tourist destination. Agritourism frequently entails demonstrating local cultures and traditions. Businesses must ensure that their offers are consistent with Saudi cultural norms and values, following rules that respect cultural sensitivities and foster authentic experiences. The pandemic compelled Agritourism providers to adjust to new realities by introducing health and safety regulations such as improved cleanliness, contactless services, and capacity limits. Many businesses have embraced digital transformation, utilising online channels for marketing and booking to reach a larger audience.

According to the research report ""Saudi Arabia Agritourism Market Overview, 2029,"" published by Bonafide Research, the Saudi Arabia Agritourism market was valued at more than USD 40 Million in 2023. This expansion is being driven by a number of factors, including government assistance, increased consumer interest in sustainable and experiential travel, and the rise of internet platforms that make rural experiences more accessible. The government's initiatives to improve rural infrastructure and encourage cultural tourism have produced a conducive climate for Agritourism growth. Sustainable tourism has gained popularity, with operators promoting eco-friendly practices and conservation activities. Tourists are becoming more interested in organic farming experiences, renewable energy initiatives, and traditional agricultural methods. Culinary tourism, in which travellers study local foods, take cooking classes, and dine farm-to-table, is also becoming increasingly popular. Another trend is the emergence of wellness tourism, with Agritourism companies providing holistic retreats that blend agricultural experiences and wellness activities. Another key stakeholder is Soudah Development Company (SDC), which focusses on sustainable tourist development in the Asir region. Najd Village, a Riyadh-based firm, provides authentic rural experiences like tours to local farms, camel rides, and traditional Saudi cookery workshops. KSA Green Farms is a unique enterprise that focusses on sustainable agriculture and eco-tourism. Another significant business, Jizan Agritours, offers agri-cultural tours in Saudi Arabia's southwestern region. They provide customised itineraries that include tours to coffee fields, spice plantations, and cultural attractions.

The various components of Saudi Arabia's Agritourism market, such as on-farm sales, outdoor leisure, entertainment, educational tourism, and accommodation, have followed different growth and popularity trajectories. Educational tourism is rising as the most important element in Saudi Arabia's Agritourism market. This expansion is primarily driven by the growing desire for authentic cultural and agricultural experiences among both domestic and international visitors. Al Gadhi Dates Farm is a major player in the educational tourism industry. Located in the Al-Ahsa region, it provides guided tours of its date farms, where tourists may learn about date farming, harvesting processes, and the importance of dates in Saudi culture. Entertainment in Agritourism, such as farm-based amusement activities, has declined. This segment competes with more modern and urban entertainment options, such as theme parks and retail malls, which are quickly expanding across the country. While not in complete decline, enterprises such as Riyadh's Agri-Play Park have struggled to sustain the same degree of interest as other segments. Outdoor recreation is another developing market, appealing to adventurers and environment lovers. Hiking, bird viewing, and nature trips are becoming increasingly popular in locations such as Asir and Al-Baha. Soudah Development Company (SDC) is a major operator in outdoor leisure, providing hiking routes, eco-tours, and cultural experiences in the beautiful Asir Mountains. Accommodation remains a stable category, with an increasing demand for farm stays and rural lodges that provide a peaceful getaway from city life.

Understanding the relationships between direct sales and travel agencies is critical as the country pursues its Vision 2030 program to diversify its economy and increase tourism. Al-Tayyar, one of Saudi Arabia's leading travel firms, specialises in Agritourism packages that include excursions to organic farms, traditional communities, and cultural attractions. Their competence in personalising experiences to specific interests has established them as a market leader in the travel agent category. Tailored experiences provide deeper insights into Saudi Arabia's culture and traditions, allowing travellers to interact with local communities and partake in authentic activities. Direct sales have become an important avenue for Agritourism in Saudi Arabia, especially with the advent of digital platforms and internet marketing. Farmers, rural businesses, and tourism operators are increasingly using direct sales to interact with tourists, selling experiences and products directly to consumers with no intermediaries. The most popular direct sales sectors are farm stays and rural accommodations, which provide guests with an immersive experience in Saudi Arabia's countryside. Farm Stay Arabia is a pioneering enterprise in direct sales for farm stays, connecting travellers with rural accommodations throughout Saudi Arabia. They provide a variety of options, from rustic farmhouses to magnificent rural lodges, ensuring a whole farm stay experience. Direct sales allow tourists to interact directly with farmers and rural operators, which fosters a sense of community and trust. This direct interaction improves the whole experience because tourists feel more connected to their hosts. This platform provides flexibility and accessibility, allowing visitors to simply book and personalise their farm stay experiences.

Both group and individual travel are important components of Saudi Arabia's Agritourism sector, as each provides unique experiences and appeals to different sorts of visitors. Group trips can provide low price due to volume bookings and shared resources, making them more affordable for budget-conscious travellers. Al Tayyar, a major actor in organising large-scale Agritourism experiences, provides packages that include cultural activities, farm tours, and traditional gastronomic experiences. Group travel frequently lacks customisation, restricting the capacity to tailor experiences to specific interests. Individual travel is more valuable in Saudi Arabia's Agritourism market because the flexibility and personalisation it provides improves the overall experience, allowing tourists to delve deeper into specific aspects of Agritourism, such as sustainable farming practices or traditional crafts. Jizan Agritours specialises in Agritourismin Saudi Arabia's southwestern region, offering personalised itineraries that include excursions to coffee farms, spice plantations, and cultural sites. KSA Green Farms, an innovative enterprise that focusses on sustainable agriculture and eco-tourism, provides individual travellers with educational tours and hands-on experiences in organic farming and environmental protection.

Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Agritourism market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Activity
• On-farm Sales
• Accommodations
• Entertainment
• Educational Tourism
• Outdoor Recreation
• Others

By Sales Channel
• Travel Agents
• Direct Sales

By Tour
• Group
• Individual Travel

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Agritourism industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.

Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Agritourism market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Activity
• On-farm Sales
• Accommodations
• Entertainment
• Educational Tourism
• Outdoor Recreation
• Others

By Sales Channel
• Travel Agents
• Direct Sales

By Tour
• Group
• Individual Travel

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Agritourism industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.