Russia Ski Gear & Equipment Market Overview, 2028

Russia Ski Gear & Equipment Market Overview, 2028

Skiing, or traveling over snow on skis, has at least eight millennia of history. The first archaeological evidence of skis was discovered in Russia around 6000 BCE. Although modern skiing originated in Scandinavia, 5000-year-old wall murals show the use of skis in what is now China's Xinjiang region; nonetheless, this is still controversial. Originally strictly utilitarian, skiing became a popular recreational activity and sport beginning in the mid-1800s, becoming practiced in snow-covered places worldwide and providing a market for the construction of ski resorts and their associated towns. Cross-country skiing, which Vladimir Lenin actively promoted, beginning in 1919, was extremely popular in the Soviet Union. There were numerous ski paths everywhere, and people frequently skied in large groups on the frozen and snow-covered surfaces of rivers and aquatics, which were ubiquitous. Kids were introduced to this type of skiing at a young age, and there were adorable small strap-on skis for them that didn't require special boots. It was also a popular way to get from point A to point B in the countryside when walking and riding were both impractical due to the snow. The Soviet Army made extensive use of cross-country skiing, holding regular events among the ranks of the military. During the early months of World War II, whole ski battalions were formed as a strategic force to fight Nazi Germany's assault on the USSR. Tens of thousands of troops, camouflaged in white, moved around on skis.

According to the research report “Russia Ski Gear & Equipment Market Overview, 2028” published by Bonafide Research, the market is anticipated to witness a value addition of USD 24.72 Million market size by 2028. Increased government initiatives to encourage participation in outdoor activities such as skiing and other snow sports, as well as an increase in the number of ski resorts, are some of the primary factors driving increased sales of ski gear and equipment throughout the region. Globally, the number of women participating in various activities, notably winter sports such as skiing, has increased in recent years. Vendors are introducing women's ski gear and equipment. Though women ski at a lower rate than men, manufacturers are playing a significant part in encouraging women by supplying specialized equipment designed specifically for them, such as slender ankles and size differences. Furthermore, major providers separate their products by categorizing them into tiers such as intermediate, advanced, and professional. Coalition Snow, for example, is a significant vendor that manufactures women's outdoor recreational equipment such as skis and snowboards. As a result, the increasing adoption of ski gear and equipment by women signals a rise in market growth. Supermarkets and hypermarkets dominated the industry in terms of distribution channels due to discounted products and options available. Furthermore, due to increased internet penetration, convenience, and so on, the online segment is predicted to grow at a rapid pace.

The expert emphasized that Russia's ski sector is evolving in accordance with global trends. Thus, over 300 ski resorts are already in operation in Russia, but their density is significantly lower than in European countries due to Russia's vast land area. The number of large ski resorts with more than 5 running ropeways is also decreasing, accounting for only 16% of total winter resorts; in Russia and France, this ratio is 78% and 72%, respectively. Some of Russia's top ski resorts are Rosa Khutor, Bobrovy Log, Dombay Ski Resort, Bolshoi Vudyavr, Arkhyz, Gazprom Mountain Resort, Krasnaya Polyana Resort, Gorny Vozdukh, Mt. Elbrus, Manzherok, Holdomi, and Big Wood.

Demand for ski resort services is increasing across the country, and in some areas, there is already a tourist supply shortage. The North Caucasus Federal District, for example, is one of the most popular regions for ski resort trips, along with the Krasnodar Territory, Kemerovo Region, Moscow, the Moscow Region, and St. Petersburg and the Leningrad Region. However, it is not rated among the top five in terms of its number. That is, a clear conclusion may be drawn based on the desire for platforms to be gradually commissioned by Northern Caucasus Resorts, thereby developing the tourist cluster. These are the resorts of Arkhyz in Karachay-Cherkessia, Elbrus in Kabardino-Balkaria, and Veduchi in Chechen Republic.

The Russian Ski Association (RSA) is a non-governmental organization that represents Russian skiing on a global scale. Russian Alpine Skiing and Snowboard Federation, Cross-Country Ski Federation of Russia, Freestyle Federation of Russia, Ski Jumping, and Nordic Combined Federation of Russia comprise the organization. Russian Ski Association members are represented in the International Ski Federation (FIS). In response to Russia's invasion of Ukraine in 2022, Russian competitors were barred from competing in FIS events in March 2022.

Due to its vast regions, Russia has various climatic conditions throughout the nation. Winters in Russia's far north are long and bitterly cold because of arctic and subarctic temperatures. The continental climate is common on the mainland and is marked by extremely cold winters. The Mediterranean climate, with its moderate and rainy winters, is prevalent close to the Black Sea. Russia experiences snowfall from December to February. Due to its proximity to the Arctic Circle, Russia is typically frigid all year round. Throughout the nation, it snows a lot in the winter. Snow falls every winter in every region of Russia. It snows a lot during the winter, with accumulations of up to 15 inches.

As per World Bank Data, there are 143.4 million people living in Russia, including 66.50 million men and 76.90 million women. An estimated 49.80 million people, or the majority of the population, are between the ages of 18 and 44. 107.55 million People live in urban regions, compared to 35.85 million people who live in rural areas. According to the World Bank, Russia is expected to have a GDP of $1.78 trillion USD, an inflation rate of 6.7%, and a per capita income of $12,172.8. There has been a steady growth in the number of skiers and snowboarders in Russia. Now in the country about 3% of the population, or 4.2 million people, are going out skiing, there is an increase of 0.5% compared to previous years.

Considered in this report
• Geography: Russia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Russia ski gear & equipment market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product:
• Skies/Ski Snowboards
• Ski Footwear/Ski Boots and Bindings
• Ski Poles/Ski Sticks
• Ski Helmets
• Ski Goggles
• Ski Gloves/Ski Mittens
• Ski Clothing/Apparel
• Others

By Distribution Channel:
• Hypermarkets/Supermarkets
• Specialty Stores
• Online Stores
• Other Distribution Channels

By End-User:
• Men
• Women
• Kids

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the ski-gear equipment industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.