Russia RTD Tea & Coffee Market Overview, 2028

Russia RTD Tea & Coffee Market Overview, 2028

There is a rising consumer demand for ready-to-drink tea and coffee in Russia. Factors such as changing lifestyles, increasing urbanisation, and a preference for convenient on-the-go beverages have contributed to the growth of this market segment. The Russian market offers opportunities for innovative and differentiated ready-to-drink tea and coffee products. This can include introducing new flavours, blends, and formulations that cater to specific consumer preferences. Additionally, companies can focus on product packaging, convenience features, and marketing strategies to stand out in a competitive market. While major cities like Moscow and St. Petersburg are key markets for ready-to-drink tea and coffee, there is an opportunity to expand into other regions of Russia. Smaller cities and rural areas also present untapped potential for companies to introduce their products and capture a new customer base. There is a rising awareness and interest in health and wellness among Russian consumers. This presents an opportunity to offer ready-to-drink tea and coffee products that cater to this demand, such as herbal and organic options, low-sugar or sugar-free variants, and functional beverages that provide specific health benefits.

According to the research report ""Russia Ready-to-Drink Tea and Coffee Market Overview, 2028,"" published by Bonafide Research, the Russia ready to drink tea & coffee market is expected to grow at more than 5% CAGR from 2023 to 2028. The influence of Western culture and beverage trends has played a role in driving the popularity of ready-to-drink tea and coffee in Russia. Western-style coffee shops and tea houses have gained popularity, introducing Russian consumers to different tea and coffee consumption habits, including ready-to-drink options. Russia experiences long and cold winters, making beverages like tea and coffee appealing for their warming and comforting properties. These beverages provide a sense of warmth and cosiness during the chilly months, making them a preferred choice for many Russians. Tea and coffee often serve as catalysts for social interactions and gatherings in Russian culture. Sharing a cup of tea or coffee with family, friends, or colleagues is a common way to connect, relax, and engage in conversations. Based on the types, the segment includes ready-to-drink tea and coffee. In Russia, ready-to-drink tea is leading the market. The fast-paced lifestyles of many Russians contribute to the popularity of ready-to-drink tea. With limited time for brewing tea, ready-to-drink options provide a convenient solution for those who want to enjoy tea without the hassle of preparation. Tea has a long-standing cultural influence in Russia, and the popularity of ready-to-drink tea aligns with the traditional tea-drinking culture. Ready-to-drink options provide a modern twist to the traditional tea experience, catering to changing consumer preferences while maintaining cultural familiarity.

Based on the packaging segment, this includes the pet bottle, canned, glass bottle, fountain/aseptic, and others (pouches, cartoons, and cups). In Russia, the pet bottle is leading the market. PET bottles allow for easy customization and branding opportunities. Beverage companies often leverage this trend by incorporating eye-catching designs, labels, and logos on PET bottles to create a distinctive brand identity and attract consumers. In the future, canned foods will grow at the highest CAGR rate. Based on the pricing range, segments include the regular price, popular price, premium price, fountain, and super premium. In Russia, the regular price segment leads the market. The regular price segment offers products that are affordable and accessible to a wide range of consumers. In a price-sensitive market like Russia, affordability plays a crucial role in driving consumer preferences. Ready-to-drink tea and coffee in the regular price segment cater to the mass market, making them more appealing to a larger consumer base.

Based on the distribution channel, which includes off-trade and on-trade, in Russia, the off-trade segment is leading the market. There are various hypermarkets, supermarkets, and stores that offer a variety of ready-to-drink tea and coffee in Russia. Auchan is a popular hypermarket chain in Russia that offers a wide range of ready-to-drink tea and coffee. X5 Retail Group operates several supermarket chains in Russia, such as Pyaterochka, Perekrestok, and Karusel. These supermarkets often have a dedicated section for beverages, where you can find ready-to-drink tea and coffee products. The ready-to-drink tea and coffee market in Russia has seen the emergence of several start-ups. ChillOut Tea is a Russian start-up that specialises in producing and distributing ready-to-drink iced tea. They offer a range of refreshing flavours made from natural ingredients. Sibirskaya Kruzhka is a start-up that focuses on producing and selling ready-to-drink coffee products. They offer a variety of cold-brew coffee beverages, targeting the growing demand for convenient and high-quality coffee on the go. Matritsa is a start-up that specialises in ready-to-drink herbal tea beverages. They focus on using organic and locally sourced ingredients to create unique and flavourful tea blends. Bon's Beverages is a start-up that produces and distributes ready-to-drink matcha tea in Russia. They offer different varieties of matcha-based beverages, catering to health-conscious consumers. Coffesso and Greenglasses.

Considered in this report
• Geography: Russia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Russia Ready to Drink Tea & Coffee market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type
• Ready to Drink Tea
• Ready to Drink Coffee

By Packaging
• Pet Bottle
• Canned
• Glass Bottle
• Fountain/Aseptic
• Others (Pouches, Cartoons and Cups)

By Price
• Regular ($0.50 to $2 per unit)
• Popular Priced ($2 TO $4)
• Premium ($4 to $8)
• Super Premium (above $8)
• Fountain

By Distribution Channel
• Off-trade
• On-trade (Food Service and Vending)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to ready to Drink Tea & Coffee industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.