Russia Instant Food Market Overview, 2028
The Russian instant food business is vibrant and expanding. The market is predicted to expand further in the future, owing to rising demand for convenience foods, rising disposable income in Russian families, and an increase in the number of working women in Russia. Organic quick food products are also becoming more popular among Russian customers. These goods are manufactured from natural materials and do not contain any artificial flavours, colours, or preservatives. With an increasing focus on health and wellness, Russian consumers are becoming more conscious of the nutritional value of the food they consume. The instant food market in Russia has responded to this trend by introducing healthier options that meet consumers' demands for balanced and nutritious meals. This emphasis on health sets the Russian market apart and reflects the evolving preferences of its consumers. Rapid urbanization and changing lifestyles have led to an increased demand for convenient and time-saving food options in Russia. As more people migrate to cities and engage in fast-paced lifestyles, the need for quick and easy meal solutions has grown. The instant food market in Russia capitalizes on this demand, providing a variety of ready-to-eat or easy-to-prepare meals that cater to busy urban dwellers. Russian instant food manufacturers often introduce seasonal and festive offerings that align with traditional celebrations and holidays. For example, during the New Year holiday season, special instant food products such as Olivier salad kits and zakuski (appetizers) become popular. This attention to cultural festivities adds a special touch to the instant food market in Russia.
According to the research report Russia Instant Food Market Overview, 2028, published by Bonafide Research, the Russia Instant Food market is projected to grow at 6.21% CAGR from 2023 to 2028. Pelmeni and vareniki are types of Russian dumplings that are also available in instant form. These dumplings typically consist of a filling, such as meat, potatoes, or cheese, wrapped in dough. They can be boiled or fried and are often served with sour cream or butter. Instant pelmeni and vareniki offer a convenient option for enjoying these traditional Russian delights. Based on product market is segmented into breakfast cereal, instant noodles & pasta, snacks, instant ready meal, desserts and others. Among them instant noodles and pasta dominates the market of Russia with significant market share. Instant noodles and pasta provide a versatile base for a wide range of flavor profiles and ingredient combinations. Consumers can customize their meals by adding various vegetables, meats, sauces, or seasonings to suit their preferences. This versatility appeals to a diverse consumer base and allows for personalization. Instant noodles and pasta offer unmatched convenience and quick preparation, making them ideal for busy individuals or those seeking a quick meal option. They require minimal cooking skills and can be ready to eat within minutes, providing a hassle-free solution for a satisfying meal. Some of the major brands of instant noodles and pasta in Russia include, Rollton, Doshirak, Mivina, Ryza, and many more. Furthermore, based on Packaging type, the market is divided into normal and frozen. Normal packaging is leading the market in Russia. Normal packaging, such as sachets or pouches, is generally more cost-effective compared to other packaging options like individual cups or bowls. This cost advantage allows manufacturers to offer their products at competitive prices, making them more affordable for consumers, particularly in a price-sensitive market like Russia. Normal packaging provides consumers with flexibility in portion control. They can adjust the amount of instant food they prepare according to their appetite or serving size preferences. This flexibility is appealing to consumers who want to customize their meals based on individual needs, whether it's a small snack or a larger meal.
Instant food products in Russia are subject to food safety regulations aimed at ensuring the safety and quality of the products consumed by the public. These regulations cover aspects such as manufacturing practices, ingredient sourcing, labeling requirements, and hygiene standards. Instant food products in Russia. require certification to demonstrate compliance with quality and safety standards. The Federal Service for Veterinary and Phytosanitary Surveillance (Rosselkhoznadzor) and the Federal Service for Surveillance on Consumer Rights Protection and Human Wellbeing (Rospotrebnadzor) are the regulatory bodies responsible for overseeing and enforcing quality control measures. There are a number of certifications required in Russia for instant food products. FSSC 22000: This is a food safety certification that is recognized by the Russian government. It is based on the Hazard Analysis and Critical Control Points (HACCP) system, which is an internationally recognized food safety management system. GOST R: This is a Russian national standard for food safety. It is based on the HACCP system and includes additional requirements that are specific to the Russia. In addition to these certifications, instant food products that are intended for sale in Russia may also need to be certified by the Russian Ministry of Health. This certification is required for products that contain certain ingredients, such as allergens or genetically modified organisms (GMOs).
The Distribution Channel of the market includes supermarket / hypermarket, departmental /convenience store, online store, and others (specialty stores). Instant food in Russia is majorly distributed through hypermarket/ supermarket and is leading the market of instant food in Russia as well. Hypermarkets and supermarkets are a convenient way for consumers to purchase instant food. They offer a wide variety of products in one location, and they are often open late or even 24 hours a day. Hypermarkets and supermarkets have a large customer base, which gives them a significant advantage over other channels. This is important for instant food brands, as they need to reach a large number of consumers in order to be successful. Some of the major hypermarket and supermarket chains in Russia that distribute instant food include, Magnit, Pyaterochka, Lenta, X5 Retail Group and Dixy.
Considered in this report:
• Geography: Russia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028
Aspects covered in this report:
• Russia Instant Food market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation
By Products:
• Breakfast Cereal
• Instant Noodles & pasta
• Snacks
• Instant ready Meal
• Desserts
• Others
By Packaging:
• Normal
• Frozen
By Distribution Channel:
• Supermarket/Hypermarket
• Departmental/Convenience Store
• Online Store
• Others (Specialty Stores)
The approach of the reportThis report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.
Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Instant Food industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.