Russia Hair Care Market Overview, 2028

Russia Hair Care Market Overview, 2028

Natural hair care products are frequently preferred by Russian consumers. As a result, demand for organic products that contains natural ingredients is stronger in Russia. Because of the increased demand for natural and organic hair care products. Furthermore, the market is being pulled in ever-increasing directions by the accessibility and affordability of hair care goods such as shampoo, conditioner, oil, spray, and other similar items, resulting in increased spending on hair care products across Russia. Furthermore, as a result of changing lifestyle habits and rising stress levels among the population of working-class women, the market has seen an increase in millennials suffering from hair issues such as hair loss and dandruff, which is expected to drive up demand for these products in the coming years. Furthermore, rising per capita income has contributed to an increase in the purchasing power of the Russian people, which includes spending on hair care products. The popularity of social media platforms like Instagram and YouTube has had a significant impact on the hair care products market in Russia. Consumers are exposed to a wide variety of hair care trends and are willing to try new products that are popular among influencers and celebrities. Many Russians prefer to use natural ingredients for hair care, such as honey, egg yolks, and herbal infusions. These ingredients are believed to nourish the hair and improve its texture and appearance. Furthermore, Many Russian women use heat styling tools such as flat irons and curling irons to style their hair. Braids and updos are popular hairstyles in Russia, especially for formal occasions such as weddings and proms. These hairstyles are often elaborate and require the services of a professional stylist.

According to the research report ""Russia Hair Care Market Overview, 2028,"" published by Bonafide Research, the Russia Hair Care Market is expected to grow at a CAGR of 6% from 2023 to 2028. A further shift in consumer tastes and discretionary spending on hair care products by customers is prompting manufacturers to introduce packaging innovations to improve market demand. Furthermore, treatments such as treatment oils for preventing hair loss, improving lustre, and decreasing frizz are available in dropper packaging for accurate dosing and application. Furthermore, companies are increasingly offering travel-size packaging, such as sachets, deluxe samples, and tiny bottles, for portability and convenience of use, which are driving forces in the industry under consideration. In response to growing spending on hair care products, market participants are employing various methods such as product innovation, expansion, promotional investments, and others to maintain market share. Many companies in Russia are investing in research and development (R&D) to develop innovative hair care products and improve the quality of existing products. The increasing competition in the hair care market is driving companies to differentiate themselves by offering unique formulations and ingredients. Several prominent Russian companies, including Kalina, Pervoe Reshenie, and Planeta Organica, are investing in research and development to create novel hair care products that address specific consumer demands, such as hair loss, dandruff, and dryness. These businesses are also investing in the use of natural and organic components in order to appeal to customers who want eco-friendly and sustainable products. In addition to R&D, many businesses are investing in marketing and promotional operations to increase product awareness and differentiate themselves from competitors.

According to the report, the market is divided into product type, Shampoo, hair colour, conditioner, hair style products, hair oil, and others (hair mask). In Spain, shampoo has the biggest market share. Cosmetic shampoo, herbal or organic shampoo, dry shampoo, and more shampoo categories are available. The cosmetic shampoo category dominates the market. Cosmetic shampoos are intended to cleanse and condition hair, leaving it clean, soft, and manageable, which is appealing to consumers. Furthermore, cosmetic shampoo companies invest a lot of money in marketing and promotion in order to make their goods more visible and desirable to the country's consumers. During the forecast period, dry shampoo is estimated to increase at the quickest CAGR. Dry shampoo is a practical option for customers who do not have access to time to wash their hair on a daily basis, making it a preferred choice of shampoo due to its mobility, any-where use, anytime use, and water-saving advantage, which is propelling market growth. The market is divided into two categories based on colour type: permanent and temporary. In Spain, the permanent sector has the largest market share. Temporary hair colour will have the highest CAGR in the future. Many customers want to experiment with their hair without committing to a permanent colour change. Temporary hair colour products allow consumers to experiment with different styles without committing to a permanent colour change, which will drive future demand for temporary hair colour products.

Based on the hair colour segment, which includes permanent and temporary hair colour, In Russia, temporary hair colour will grow at the highest CAGR during the forecast period. Temporary hair colour is easy to apply and does not require professional assistance, making it accessible to a wider range of consumers. Many temporary hair colour products are also available in convenient formats, such as sprays or wash-out colours, which are easy to apply at home. Based on the report, the distribution channels include convenience stores, supermarkets and hypermarkets, specialty retail stores, the online retail channel, and others. In Russia, convenience stores lead the hair care market. During the anticipated time period the online retail segment is expected to dominate the market with highest CAGR.

Based on the hair styling products, they include hair gel, hair oil, hair mousse, hairspray, styling creams and waxes, and other styling products. Among them styling creams and waxes is dominating the market. Russia has a warm and often humid climate, which can make it difficult to maintain hairstyles that require a lot of heat styling or heavy products. Styling creams and waxes are often lighter and more flexible than other styling products, which makes them better suited to the Spanish climate. Styling creams and waxes provide a strong hold and control over the hair, allowing consumers to create and maintain their desired style throughout the day. Many styling creams and waxes also add texture to the hair, which is a desirable effect for consumers who want to add volume and definition to their hairstyles. During the forecast period the hair mousse is expected to grow significantly with highest CAGR.

Start-ups:
• NV Beauty Lab: NV Beauty Lab is a Russian start-up that specializes in natural hair care products. The company offers a range of shampoos, conditioners, and styling products that are free from harmful chemicals and made with natural ingredients.
• Hellohair: Hellohair is a Russian start-up that offers a range of hair care products that are designed to address specific hair concerns, such as dryness, dandruff, and hair loss. The company uses natural ingredients like argan oil and chamomile extract in its products.
• COCOCHOCO Professional: COCOCHOCO Professional is a Russian start-up that offers a range of professional hair care products, including keratin treatments, hair masks, and styling products. The company's products are designed to improve the texture and appearance of hair.
• Pureté Nature: Pureté Nature is a Russian start-up that offers a range of organic hair care products. The company's products are made with natural ingredients like chamomile, lavender, and rosemary, and are free from sulfates, parabens, and synthetic fragrances.
• Vesna Hair: Vesna Hair is a Russian start-up that offers a range of hair extensions and hair care products. The company's products are designed to help women achieve longer, fuller, and healthier-looking hair.

Considered in this report
• Geography: Russia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Russia Hair Care market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Shampoo
• Hair Color
• Conditioner
• Hair Styling Products
• Hair oil
• Others (hair mask)

By Shampoo
• Cosmetic shampoo
• Herbal/ organic
• Dry shampoo
• Others

By Hair Color
• Permanent
• Temporary

By Conditioner
• Rinse-out
• Leave-in
• Others (Deep)

By Styling Products
• Hair Gel
• Hair Mousse
• Hairspray
• Styling Creams and Waxes
• Other Styling Products

By Price Range
• Mass
• Premium

By Gender
• Men
• Women

By Distribution Channel
• Convenience Stores
• Supermarkets/Hypermarkets
• Specialist Retail Stores
• Online Retail Channels
• Other Distribution Channel (salon)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Hair Care industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.