Russia Dried Fruit Market Overview, 2028

Russia Dried Fruit Market Overview, 2028

Consumption of dried fruits is increasing in tandem with Russia's healthy lifestyle trend. Dried fruits are becoming more popular among Russian consumers as part of a healthy diet. The overall consumption and appeal of natural snack goods (dried fruits, nuts, and sunflower seeds) are steadily increasing. The vast majority of dried fruits have traditionally arrived in Russia from the Middle East region. Iran (raisins and dates), Tajikistan (dried apricots and dried fruit mixes), Uzbekistan (raisins), Turkey (dried apricots), Chile, and Argentina are currently the top exporters to Russia (prunes). Dried fruits are processed fruits that have had the majority of their water removed by a natural process of drying in the sun or dehydrators. However, the dried fruit business is gaining traction due to its convenient snack feature, which keeps the fruit from decaying as quickly as fresh fruit. Furthermore, the market is driven by its application in various product lines. Rising consumer knowledge of the health advantages of dried fruits is assisting the business in increasing demand. The increased popularity of diets high in prunes, almonds, raisins, figs, and apricots benefits market growth. Dried fruits are expected to gain appeal as a nutritious alternative to fresh fruits, particularly in developing nations.

According to the research report, “Russia Dried Food Market Overview, 2028” published by Bonafide Research, the market is anticipated to add USD 266.43 Million market size by 2028. Consumer demand for healthy snacks made from natural ingredients is driving up demand for dried fruit in Russia. Increased luxury and success, the need for fast eats, and increased consumer health concerns have all contributed to this demand. Technology has also played a vital role in the sector's progress. Increased demand for healthy snacking as well as product innovation is driving consumer interest in dried mango in Russia. 'Healthy snacks' is a popular trend that corresponds to the increased consumption of dried mango. Consumers want healthier snacks to eat in between meals or snacks that can be used to replace meals.

In Russia, raisins are the most popular dried fruit. However, as new varieties of dried fruits enter the Russian market, overall Russian consumption of raisins is not likely to increase much in the next years. Raisins are traditionally used in Russian food. Raisins are very popular as a snack food. Russians do not recognize dried grape varieties; instead, they distinguish the product by color and size; red, yellow huge, brown, dark brown little, and so on. Consumers typically select raisins based on price, color, size, and flavor. Most customers are unfamiliar with raisin varietals and pay little attention to the country of origin. Raisins are available in practically every retail packaging, including 100/150/200/250/500/800 g bags or jars. The more compact packing is very popular as an “on-the-go snack” and the bigger sizes are usually bought for family consumption and home cooking.

Dried sweet cranberries are relatively new to the Russian market, but they are gaining appeal among customers. Despite the fact that Russia is one of the world's top producers of wild cranberries, almost all of it is consumed fresh, tinned, or frozen. Dried sweetened cranberries are not commercially produced in Russia. Russian wild cranberries (Vaccinium oxycoccos) are small, spherical, and dark red in color, with a sour flavor that distinguishes them from cultivated cranberries in North America (Vaccinium cacrocarpon). The majority of the cranberries that grow wild in the forests and marshes are chosen by locals. During the season, almost all domestic cranberries are consumed fresh or flash frozen for food processing. In Russia, wild cranberry farming is still a developing industry. Russians enjoy eating wild berries and consider them to be quite healthy. The harvesting of berries in the summer and preserving them for the winter months is an important Russian tradition that continues to this day. Sweetened dried cranberries are becoming increasingly popular as a snack choice and are frequently included as one of the fundamental ingredients in dried fruits and nuts mixes. Dried sweetened cranberries, both whole and sliced, are becoming more popular as an ingredient in bakery, confectionery, health bars, and morning cereal manufacturing.

Prunes are the third most popular dried fruit in Russia, following raisins and apricots, and are widely used in home cookery. The retail industry in Russia drives prune consumption. The majority of imported prunes arrive in Russia in bulk and are then packaged locally in consumer packaging with Russian brands and labeling. The majority of Russian packers include the nation of origin on their packaging, although others do not. However, when it comes to prunes, most Russian consumers are more concerned with the optimum combination of price, taste, and quality.

The majority of the dried fruit mixes category is made up of a particular mix for preparing the traditional Russian fruit cocktail kompot, also termed kompotnaya SMEs by Russian industry representatives. This dried fruit combo includes dried apples as well as dried pears, apricots, and raisins in smaller amounts. According to trade contacts, the military, jails, hospitals, and schools are the major customers of these combinations. This industry's demand for dried fruit mixture for creating kompot is increasing. This fruit drink is part of a family cooking tradition in Russia that dates back hundreds of years, albeit it is losing popularity among younger generations.

As per World Bank, Russia has a population of 143.4 million people in 2021, with 66.50 million men and 76.90 million women. A total of 49.80 million people, or the majority of the population, are between the ages of 18 and 44. Inhabitants dwell in metropolitan areas, whereas rural areas have 35.85 million people. According to the World Bank, Russia's GDP in 2021 was $1.78 trillion USD, with an inflation rate of 6.7% and a per capita income of US$12,172.8. The growing population, which leads to increased consumption, is the primary driver of the dried fruit market in Russia. In 2020, Russia exported $3.02M in Dried Fruits and imported $70.1M in Dried Fruits.

Supermarkets and hypermarkets are dominant in the Russia Dried Fruit Market due to the convenience of having all products in one place and a large selection all at once. Magnit, Pyaterochka, Dixy, Lenta, and Auchan are some of Russia's largest supermarkets and hypermarkets. Magnit is one of the largest supermarket chains in Russia. In 2021, they had 25,315 outlets across the country. There has been a substantial increase in internet usage and the use of e-commerce websites to purchase commodities such as dried fruits in recent years. Carrefour, Walmart, Amazon, and other well-known vertical experts are flocking to the business.

Covid-19 Impacts:
The COVID-19 epidemic increased demand for dried goods since fresh fruits and vegetables were limited in stock in grocery stores and supermarkets due to supply chain and distribution channel disruptions caused by lockdowns. However, the epidemic has increased the demand for freeze-dried vegetables and fruits in the country, which will be used in soups, snacks, bread, dressings, and confectionary food commodities. With increased consumer health consciousness in the COVID-19 scenario, customers were aware of the detrimental consequences of artificial food additives used to preserve food, fuelling demand for healthy and natural food products.

Considered in this report
•Geography: Russia
•Historic year: 2017
•Base year: 2022
•Estimated year: 2023
•Forecast year: 2028

Aspects covered in this report
•Russia Dried Fruits market with its value and forecast along with its segments
•Various drivers and challenges
•On-going trends and developments
•Top profiled companies
•Strategic recommendation

By Type
•Dried Apricots
•Dried Dates
•Dried Grapes / Raisins
•Dried Figs
•Dried Berries (Cranberries, Cherries, Blueberries, Blackcurrant, Strawberries, Blackberry)
•Prunes
•Others

By Nature
•Organic Dried Fruits
•Conventional Dried Fruits

By Distribution Channel
•Hypermarkets/Supermarkets
•Specialty Stores
•Convenience Stores
•Online Retail
•Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the dried fruit industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.