North America E-book Market Outlook, 2029

North America E-book Market Outlook, 2029


The birthplace of e-books, North America is still a major force in the shift to digital reading. Although e-books haven't completely replaced paper books, they have carved out a cozy niche for themselves by continuously developing and adjusting to the ever shifting digital scene. One of the biggest and most developed eBook markets in the world has been in North America. As of the ease of use that eBooks provide and the growing popularity of digital reading devices, it has grown steadily. Large digital distribution networks are essential to the eBook business in North America. With a large selection of eBooks spanning many genres, platforms including Barnes & Noble Nook, Kobo, Apple Books, Google Play Books, and Amazon Kindle have become rather popular. The increasing popularity of eBooks can be attributed to the growth of eReaders, tablets, and smartphones. Readers have been especially fond of dedicated eReading devices, such as Amazon Kindle models. Independent authors now have the ability to publish and disseminate their works online thanks to the growth of self-publishing platforms. As a result, users now have access to a wider variety of voices and genres in the eBook market, which is more expansive and diverse. In both professional and educational contexts, eBook usage is common. The industry is expanding because eBooks are a popular medium for distributing digital textbooks, research materials, and reference books. For a monthly charge, users of certain platforms can access a library of eBooks through subscription services. With the rise in popularity of services like Amazon's Kindle Unlimited, users now have an affordable option to peruse a wide range of books.

According to the research report ""North America Ebook Outlook, 2029,"" published by Bonafide Research, the North America Ebook was valued more than USD 31 Billion in 2023. With a set monthly cost, readers may access large libraries on-demand through subscription services like Scribd and Oyster. Both frugal shoppers and voracious readers will find this model appealing. Since it's so convenient to multitask while listening, the audiobook market is booming. Additionally gaining traction are e-books that incorporate audio narration, further obfuscating the distinctions between media. Since it's so convenient to multitask while listening, the audiobook market is booming. Additionally gaining traction are e-books that incorporate audio narration, further obfuscating the distinctions between media. Future developments in e-paper, immersive reading environments like AR and VR, and AI-powered tailored suggestions could completely change how we read e-books. Important steps toward a more inclusive and flourishing e-book ecosystem include supporting different perspectives, catering to specialized interests, and making e-books accessible to readers with impairments. For those who have visual impairments, e-readers usually have customizable text sizes, background colors, and illumination, which enhance the comfort and accessibility of reading. E-books may also be readily translated into other languages, which broadens the audience for literature and encourages inclusivity. E-readers are perfect for traveling, commuting, and reducing clutter because they can store thousands of books, negating the need for heavy paper versions. International partnerships between publishers and platforms open up new markets for e-books and improve the reading experience for a range of readers.

Major Drivers

the market is growing primarily due to the expansion of smart devices and apps: Due to widespread technology use and process digitization, mobile devices like smartphones and tablets are becoming more and more popular worldwide. Due to the widespread use of mobile devices, students can access e-books whenever it's convenient for them. Using mobile devices, students can access e-books from any location. To increase student engagement and enhance the learning process, the provided information can be tailored to their needs. On tablets, PCs, and multipurpose laptops, a variety of consumers also read e-books. The market for electronic books will therefore flourish. Due to the usage of numerous local languages in various nations, there has also been a significant need for mobile devices and translation software. It is anticipated that as localized versions of online e-books proliferate, their reach expands and the market expands. Furthermore, e-book modules are becoming increasingly popular among professionals and educators, and internet penetration is increasing globally. There are numerous providers in the worldwide education services market that provide smartphone-compatible e-book content. Higher education students and institutions are increasingly choosing electronic books over traditional textbooks because of the cheaper costs associated with content procurement and the convenience of material access while on the road.

Technological Advancements : Technological developments have made it simpler for consumers to access and read eBooks on a variety of devices, including the rise in popularity of smartphones, tablets, and specialized eReaders. People can now access and read eBooks on the go more easily because to the growing popularity of smartphones and tablets. The ease of having a digital library in your pocket or purse is preferred by many consumers. Slick and intuitive experiences can be had with cutting-edge digital distribution systems such as Apple Books, Google Play Books, Amazon Kindle, and others. These platforms make it simple to browse, buy, and download eBooks. The integration of interactive elements like multimedia, interactive quizzes, and hyperlinks into eBooks is made possible by technological improvements. This improves reading enjoyment in general.

Major Challenges

one of the main issues preventing the e-book business from growing is the ineffective management of content. Customizing goods and services through digitization calls for the application of data and content analytics. But the majority of publishers still use antiquated content management and data systems. Publishers of e-books must oversee a wider range of products, such as digital content, learning objects, mobile applications, online platforms, and e-books. Additionally, they must guarantee that goods are distributed via e-books, mobile, the internet, and other widely used formats. The increasing demand from customers for instantaneous access to regularly updated e-books makes portfolio management more challenging.

Accessibility and Device Affordability: Some customers could find it prohibitive to buy readers or tablets initially, especially in low-income areas. Not every North American has a specialized eReader. While computers and smartphones can be used to read eBooks, some users might find that using a specialized device is more convenient. Such gadgets' cost is essential to guaranteeing that the eBook market is accessible to all. Public libraries and community centres may provide eReading devices to those who cannot buy personal devices. However, the accessibility of eBooks for people without personal devices may be impacted by the time or availability limits of these resources.

Based on by Platform the market can be categorized by Smartphones, Tablets & e reader, Laptops & pc.

Smartphones are becoming more and more significant in the North American ebook market, helping to drive its total expansion and influencing readers' habits in the digital age. Our lives would be incomplete without smartphones, which act as our main point of access to the internet, a hub for communication, and a place to entertain. Since e-books are always accessible, readers may easily incorporate them into their reading routines and access them from any location at any time. Smartphones frequently don't require an additional investment to access e-books, in contrast to dedicated e-readers. This increases the potential market for digital reading by lowering the entry barrier for infrequent readers and those on a tight budget.

based on by Product the market can be categorized by Consumer eBook, Professional ebook, Educational ebook.

In the North American eBook market, consumer eBooks are becoming more and more significant. With consumer eBooks, readers may carry a whole library of books on one device, offering an unmatched level of convenience. Many North American consumers, who lead fast-paced lives and want rapid access to their favourite titles whenever and wherever they are, may find this convenience appealing,. There is a wide variety of genres and titles available in consumer eBooks. Books in a variety of genres, such as romance, science fiction, non-fiction, and more, are readily explored and discovered by readers. When compared to traditional bookstores, the digital format makes a wider selection available. Instantaneous delivery is one of the main benefits of consumer eBooks. eBooks can be purchased and downloaded by readers instantaneously, removing the need to visit a physical store or wait for shipping. Moreover, eBook updates and modifications can be easily sent to consumers' devices.

Based on by User the market can be categorized by male, women.

In the eBook market in North America, the female demographic is becoming more significant. There is a wide variety of genres available in eBooks, and publishers are becoming more aware of and accommodating to the varied interests of female readers. A wide range of female readers are drawn to the variety of content available, which includes mystery, non-fiction, romance, and women's fiction in addition to self-help and self-help books. Self-help and empowerment eBooks have become more and more popular among female readers who are looking to advance their careers and personal lives. A wealth of inspirational and informative content is easily accessible thanks to the digital format. Parents who are also female readers frequently value eBooks' convenience, particularly when it comes to having access to children's books. Young readers have a more engaging experience from children's eBooks because of their interactive features and multimedia components.

The US eBook market is at a turning point, but the future of reading is far from assured. If e-books accept change, adapt to new trends, and preserve the power of storytelling, they have the potential to captivate readers for many years to come. E-readers that can read multiple languages and provide a more book-like experience are driving up demand. Current market data sometimes omits figures from independent authors and smaller publishers. If these independent companies were included, the US eBook market may look substantially different, perhaps experiencing faster growth and diversification. E-readers that can read multiple languages and provide a more book-like experience are driving up demand. Reading digital books is still a well-liked activity in Canada. More than half of publishers saw increases in ebook revenue from 2020 onward, while slightly more than a quarter saw increases in audiobook revenue during the same period. This is good news for the digital publishing industry as well as companies like Amazon and Kobo who sell e-readers and eBooks. Several online book sellers offer Canadian ebooks for sale. The most well-liked online shops in Canada, according to recent research, are Amazon, Barnes & Noble, Kobo, and Apple/iBook’s. For authors looking to publish their eBooks, Amazon Kindle Direct Publishing (KDP) is the most well-known platform. eBooks for Kobo eReaders are organized by Indigo Chapters. To get started, visit Kobo Writing Life. Tucked down south of the Río Grande, Mexico is quietly leading the digital literary revolution. The landscape is full of opportunities because of the vibrant local literary community and the increasing demand for digital storytelling, even though it is still in its infancy when compared to its northern neighbour. Mexico's e-book business is poised for explosive growth. By overcoming present challenges and expanding on its strengths, it can become a thriving center for both domestic and foreign information, improving the lives of readers around the country. Platforms like Book Mate and Scribd are transforming the ebook business by making their vast libraries available for a fixed monthly fee. This makes ebooks more accessible and affordable.

Key players competing in the global e-book market are Harper Collins; Hachette; Penguin Random House; Amazon; Mc Graw Hill; Dot books; Lulu; Wiley; Kensington Publishing; Cengage Learning; and Macmillan Publishers. Aggregators and distributors play a significant role in market expansion. The strong presence of some of the few market distributors such as Tertiary Publishing, Pigeon Labs, Ciando, Dawson France, Planet Media, ACK Media, Bookbaby, Andrews Limited, Smashwords, eBook Architects, and Green Apple Data Centre is another key aspect for the market growth. Some of these major participants implement strategies such as free subscription for readers to boost their influence in the market. For instance, under the service of Kindle Unlimited in June 2020, Amazon gave two free months of the service to readers. Kindle Unlimited is an Amazon membership service that includes access to over one million books as well as select magazines such as Time and National Geographic and audio narration on certain titles.

Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• E-book market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Platform
• Smartphones
• Tablets & E Readers
• Laptops & Pc

By Product
• Consumer E-book
• Professional E-book
• Educational E-book

By User
• Female
• Male

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the E-book industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.

***Please Note: It will take 48 hours (2 Business days) for delivery of the report upon order confirmation.


1. Executive Summary
2. Research Methodology
2.1. Secondary Research
2.2. Primary Data Collection
2.3. Market Formation & Validation
2.4. Report Writing, Quality Check & Delivery
3. Market Structure
3.1. Market Considerate
3.2. Assumptions
3.3. Limitations
3.4. Abbreviations
3.5. Sources
3.6. Definitions
4. Economic /Demographic Snapshot
5. Global E-Book Market Outlook
5.1. Market Size By Value
5.2. Market Share By Region
5.3. Market Size and Forecast, By Product
5.4. Market Size and Forecast, By Platform
5.5. Market Size and Forecast, By User
6. North America E-Book Market Outlook
6.1. Market Size By Value
6.2. Market Share By Country
6.3. Market Size and Forecast, By Product
6.4. Market Size and Forecast, By Platform
6.5. Market Size and Forecast, By User
7. Market Dynamics
7.1. Market Drivers & Opportunities
7.2. Market Restraints & Challenges
7.3. Market Trends
7.4. Covid-19 Effect
7.5. Supply chain Analysis
7.6. Policy & Regulatory Framework
7.7. Industry Experts Views
7.8. United States E-Book Market Outlook
7.8.1. Market Size By Value
7.8.2. Market Size and Forecast By Product
7.8.3. Market Size and Forecast By Platform
7.8.4. Market Size and Forecast By User
7.9. Canada E-Book Market Outlook
7.9.1. Market Size By Value
7.9.2. Market Size and Forecast By Product
7.9.3. Market Size and Forecast By Platform
7.9.4. Market Size and Forecast By User
7.10. Mexico E-Book Market Outlook
7.10.1. Market Size By Value
7.10.2. Market Size and Forecast By Product
7.10.3. Market Size and Forecast By Platform
7.10.4. Market Size and Forecast By User
8. Competitive Landscape
8.1. Competitive Dashboard
8.2. Business Strategies Adopted by Key Players
8.3. Key Players Market Positioning Matrix
8.4. Porter's Five Forces
8.5. Company Profile
8.5.1. Amazon.com, Inc
8.5.1.1. Company Snapshot
8.5.1.2. Company Overview
8.5.1.3. Financial Highlights
8.5.1.4. Geographic Insights
8.5.1.5. Business Segment & Performance
8.5.1.6. Product Portfolio
8.5.1.7. Key Executives
8.5.1.8. Strategic Moves & Developments
8.5.2. Rakuten Kobo Inc.
8.5.3. Apple Inc.
8.5.4. Smashwords, Inc
8.5.5. Lulu Press, Inc
8.5.6. Cengage Learning Holdings II, Inc
8.5.7. Pearson plc
8.5.8. Penguin Random House LLC.
8.5.9. McGraw Hill
8.5.10. Barnes & Noble, Inc.
8.5.11. Kensington Publishing Corp.
8.5.12. John Wiley & Sons, Inc.
9. Strategic Recommendations
10. Annexure
10.1. FAQ`s
10.2. Notes
10.3. Related Reports
11. Disclaimer
List of Figures
Figure 1: Global E-Book Market Size (USD Billion) By Region, 2023 & 2029
Figure 2: Market attractiveness Index, By Region 2029
Figure 3: Market attractiveness Index, By Segment 2029
Figure 4: Global E-Book Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 5: Global E-Book Market Share By Region (2023)
Figure 6: North America E-Book Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 7: North America E-Book Market Share By Country (2023)
Figure 8: US E-Book Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 9: Canada E-Book Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 10: Mexico E-Book Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 11: Competitive Dashboard of top 5 players, 2023
Figure 12: Porter's Five Forces of Global E-Book Market
List of Table
Table 1: Global E-Book Market Snapshot, By Segmentation (2023 & 2029) (in USD Billion)
Table 2: Top 10 Counties Economic Snapshot 2022
Table 3: Economic Snapshot of Other Prominent Countries 2022
Table 4: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 5: Global E-Book Market Size and Forecast, By Product (2018 to 2029F) (In USD Billion)
Table 6: Global E-Book Market Size and Forecast, By Platform (2018 to 2029F) (In USD Billion)
Table 7: Global E-Book Market Size and Forecast, By User (2018 to 2029F) (In USD Billion)
Table 8: North America E-Book Market Size and Forecast, By Product (2018 to 2029F) (In USD Billion)
Table 9: North America E-Book Market Size and Forecast, By Platform (2018 to 2029F) (In USD Billion)
Table 10: North America E-Book Market Size and Forecast, By User (2018 to 2029F) (In USD Billion)
Table 11: Influencing Factors for E-Book Market, 2023
Table 12: United States E-Book Market Size and Forecast By Product (2018 to 2029F) (In USD Billion)
Table 13: United States E-Book Market Size and Forecast By Platform (2018 to 2029F) (In USD Billion)
Table 14: United States E-Book Market Size and Forecast By User (2018 to 2029F) (In USD Billion)
Table 15: Canada E-Book Market Size and Forecast By Product (2018 to 2029F) (In USD Billion)
Table 16: Canada E-Book Market Size and Forecast By Platform (2018 to 2029F) (In USD Billion)
Table 17: Canada E-Book Market Size and Forecast By User (2018 to 2029F) (In USD Billion)
Table 18: Mexico E-Book Market Size and Forecast By Product (2018 to 2029F) (In USD Billion)
Table 19: Mexico E-Book Market Size and Forecast By Platform (2018 to 2029F) (In USD Billion)
Table 20: Mexico E-Book Market Size and Forecast By User (2018 to 2029F) (In USD Billion)

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings