North America Renewable Energy Market Outlook, 2030

The North American renewable energy sector has experienced considerable change over recent decades, propelled by technological progress, shifts in policy, and heightened environmental awareness. Traditionally, the energy scene in the region was heavily influenced by fossil fuels like coal, oil, and natural gas. Nevertheless, worries regarding climate change, energy security, and the depletion of resources have prompted a shift toward renewable energy options. The market's development began earnestly in the late 20th century, with the implementation of policies such as tax incentives and renewable portfolio standards (RPS) in both the United States and Canada. These initiatives promoted investment in renewable energy technologies, especially in wind and solar power. Hydropower, an already well-established renewable source, continued to be a key element of North America's energy mix, particularly in Canada, which has substantial hydroelectric capacity. The early 21st century witnessed swift advancements in solar and wind technologies, resulting in lower costs and greater deployment. The U. S. emerged as a leader in wind energy capacity, especially in states such as Texas and Iowa, while solar power expanded rapidly in California and the southwestern states. Canada and Mexico also grew their renewable energy sectors, concentrating on wind, solar, and geothermal energy. Policy measures like the Paris Agreement and regional vows for carbon neutrality further hastened the uptake of renewables. By the 2020s, renewable energy represented an increasing proportion of North America's electricity generation, concentrating on the decarbonization of transportation and industrial sectors. Challenges persist, including grid integration, energy storage, and policy unpredictability. Nevertheless, the North American renewable energy market continues to expand, fueled by investments from both public and private sectors, technological advancements, and strong societal backing for cleaner, more sustainable energy options. This transformation establishes the region as a worldwide leader in the energy transition.

According to the research report, ""North America renewable Market Outlook, 2030,"" published by Bonafide Research, the North America renewable market was valued at more than USD 234.45 Billion in 2024. The renewable energy market in North America has a diverse product history, which includes hydroelectric power, solar photovoltaics (PV), wind turbines, biomass, and geothermal energy. Hydropower has consistently been a foundational element, particularly in Canada, which is one of the largest hydroelectric producers worldwide. The early 2000s experienced a significant increase in wind and solar energy products, motivated by technological improvements and reduced costs. The spread of cutting-edge battery storage and grid solutions in the 2010s further enhanced the market, allowing for greater incorporation of variable renewable sources. Opportunities within this market are immense, with considerable potential in offshore wind energy, community solar projects, and green hydrogen. The electrification of transportation and industrial processes opens up fresh paths for renewable energy uses. Investment in contemporary grid infrastructure and energy storage systems presents further opportunities for market expansion and invention. Promotion and marketing tactics have progressed to emphasize environmental benefits, economic perks, and long-term cost savings. Governments have been instrumental in promoting renewables through subsidies, tax incentives, and public awareness initiatives. Private enterprises utilize branding and sustainability stories to engage eco-aware consumers and investors. The rising corporate adoption of renewable energy through power purchase agreements (PPAs) has also enhanced market visibility. Key growth factors encompass decreasing technology costs, supportive government initiatives, and rising corporate and consumer demand for clean energy. The global initiative to address climate change and reach net-zero emissions has also sped up growth. Furthermore, advancements in energy storage and digital grid management are improving the reliability and scalability of renewable energy systems. Given these conditions, the North American renewable energy market is set for continuous growth, promoting innovation while aiding global sustainability objectives.

Market Drivers

• Policy and Regulatory Support:Government regulations are crucial in propelling the North American renewable energy sector. Programs such as renewable portfolio standards (RPS), production tax credits (PTC), and investment tax credits (ITC) in the U. S. , along with Canada’s federal carbon pricing and clean energy initiatives, have encouraged the uptake of renewable technologies. These regulations promote investment in wind, solar, and other renewable energy initiatives by lowering financial obstacles and ensuring enduring market stability. In addition, international agreements such as the Paris Agreement have motivated governments to set ambitious decarbonization goals, enhancing the demand for renewables.
• Declining Costs of Renewable Technologies:Advances in technology and economies of scale have notably decreased the expenses associated with renewable energy production. For example, the price of solar photovoltaic (PV) panels and wind turbines has fallen more than 80% since 2010. The costs of battery storage have also sharply reduced, improving the feasibility of renewable energy by tackling intermittency challenges. These price declines have made renewables increasingly competitive with fossil fuels, even in the absence of subsidies, speeding up their implementation across North America.

Market Challenges

• Grid Integration and Infrastructure:Incorporating intermittent renewable energy sources such as wind and solar into the current grid introduces technical and logistical difficulties. Numerous North American grids were built for centralized, predictable power generation and necessitate substantial upgrades to support decentralized and variable energy contributions. Investment in smart grid technology, energy storage, and transmission infrastructure is vital but often experiences delays due to high expenses and regulatory challenges.
• Policy Uncertainty:Although supportive policies have fueled growth, their discontinuation or modification presents a hurdle. For instance, temporary lapses in tax incentives like the U. S. PTC for wind energy generate market uncertainty, deterring long-term investments. Moreover, the variability of state-level policies in the U. S. complicates strategies for nationwide deployment.

Market Trends

• Corporate Renewable Energy Procurement:Large companies are increasingly committing to renewable energy via power purchase agreements (PPAs) and on-site generation. Firms such as Amazon, Google, and Apple have pledged to achieve 100% renewable energy goals, driving sector demand and investment. This pattern underscores the rising influence of private-sector efforts in promoting renewable energy adoption.
• Energy Storage Expansion:The swift advancement of energy storage technologies, especially lithium-ion batteries, is reshaping the renewable energy sector. Energy storage mitigates intermittency challenges, enabling surplus renewable energy to be stored and utilized during peak demand or low generation times. In conjunction with falling prices, this trend is essential for achieving greater renewable penetration and enhancing grid reliability.

Hydropower is the leading renewable market in North America because of its well-established infrastructure, reliability, and abundant natural resources, especially in Canada and the U. S.

Hydropower stands as North America’s primary renewable energy source, contributing a substantial share of electricity generation within the region. Its prominent status arises from historical investments and the continent's plentiful natural resources. Canada ranks as a global frontrunner in hydropower, with more than 60% of its electricity derived from hydroelectric plants. This is achievable due to its numerous large rivers and favorable geography, including the Canadian Shield, which offers ideal conditions for hydroelectric dams. In the United States, hydropower remains essential, especially in the Pacific Northwest, where the Columbia River Basin is home to some of the world’s largest hydroelectric facilities. For example, the Grand Coulee Dam is considered one of the biggest energy producers globally. Hydropower’s capability to deliver reliable, large-scale, and low-carbon electricity has established it as a fundamental component of energy systems in both nations. The reliability of hydropower significantly contributes to its leading position. In contrast to intermittent renewable sources like wind and solar, hydropower is capable of producing electricity continuously and can be fine-tuned to align with demand spikes. This quality makes it a superb complement to other renewable sources, enhancing grid stability and facilitating energy transitions. Moreover, numerous hydropower installations in North America have been operational for many years, rendering them a cost-efficient energy source with low operational expenses. However, despite its leading role, hydropower encounters challenges, including environmental issues concerning aquatic ecosystems and restricted potential for new large-scale projects. Nonetheless, its function as a consistent renewable energy source and its ability for energy storage through pumped-storage hydropower guarantee its ongoing significance in North America’s renewable energy framework.

The industrial sector dominates the renewable market in North America because of its significant energy needs and dedication to sustainability and cost reductions through extensive renewable energy implementation.

The industrial sector in North America has risen to a position of leadership in renewable energy adoption, primarily motivated by its considerable energy needs and increasing focus on sustainability. Industries such as manufacturing, mining, and chemical production utilize enormous amounts of energy, making the transition to renewables both an ecological imperative and a financially viable option. Corporate commitments to sustainability have acted as a significant driving force. Numerous industrial entities have established ambitious renewable energy targets as integral components of their environmental, social, and governance (ESG) frameworks. Corporations such as Amazon, Walmart, and Google have secured power purchase agreements (PPAs) with renewable energy suppliers, ensuring substantial quantities of wind, solar, and other clean energy resources to power their operations. These agreements not only lower greenhouse gas emissions but also offer long-term stability in energy pricing, safeguarding businesses against the fluctuations of fossil fuel markets. Technological progress has also facilitated the integration of renewables into industrial processes. On-site solar setups, coupled with energy storage systems, enable factories and warehouses to efficiently produce and utilize clean energy. Likewise, advancements in electrification technology have made it easier to incorporate renewables into processes that traditionally require high energy consumption, such as heating and cooling. Policy incentives, including tax credits and grants, have further motivated industrial players to pursue renewable energy. Local regulations, such as California's stringent emissions standards, have also prompted industries to invest in clean energy alternatives to adhere to environmental legislation. Additionally, the scale of energy consumption within the industrial sector allows these industries to promote economies of scale for renewable technologies, thereby lowering costs for other consumers. By embracing renewables, the industrial sector not only realizes cost savings and regulatory compliance but also enhances its brand image by showcasing environmental leadership, solidifying its role as a major contributor to North America's renewable energy market.

The United States is the quickest expanding nation in North America's renewable energy sector, propelled by significant investments, favorable policies, and technological improvements.

The United States has seen a remarkable increase in renewable energy capacity, especially in wind and solar energy. During the initial six months of 2024, electricity production from solar and wind installations exceeded nuclear power generation for the first time, with total generation reaching an unprecedented 401. 4 terawatt hours (TWh), compared to 390. 5 TWh from nuclear facilities. Incentives at both federal and state levels, like tax credits and renewable portfolio standards, have promoted investment in renewable energy initiatives. The Inflation Reduction Act (IRA) has offered significant subsidies, further encouraging growth within the sector. Breakthroughs in renewable technologies have resulted in enhanced efficiency and lowered costs, leading to renewable energy becoming more competitive with conventional fossil fuels. For example, improvements in solar panel technology have greatly decreased the expense of producing solar energy. Companies such as First Solar are making extensive investments in research and development to improve renewable energy technologies. First Solar, in particular, has established the largest solar research facility in the nation in Ohio, with the goal of developing new solar power technologies to compete with international leaders. Initiatives to upgrade the American power grid are aiding the integration of renewable energy sources. Investments in smart grid technology and infrastructure enhancements are crucial for accommodating the fluctuating nature of renewable energy and ensuring consistent distribution. Furthermore, states like Texas have stepped forward as frontrunners in renewable energy infrastructure due to expedited processes for infrastructure projects and a culture conducive to energy development. Texas's primary grid operator noted more than 18,000 megawatts of solar capacity, outpacing California, and leading in both solar and wind energy production. These collective efforts have placed the United States at the leading edge of renewable energy expansion in North America, significantly aiding the global shift towards sustainable energy sources.

Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report
• Renewable Energy Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type
• Hydropower
• Wind Power
• Solar Energy
• Bioenergy
• Geothermal
• Others

By End-User
• Industrial
• Residential
• Commercial

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to agriculture industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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